MMBC Presents… B Major

In this very special Season 3 premiere, we sit down with one of Hollywood’s most powerful and influential agents and executives: Peter Benedek, Co-founder of United Talent Agency (UTA). Benedek has played a crucial role in steering UTA’s development over the last twenty years, pushing the company to become one of the premier global talent and literary agencies.Over the years, Benedek established himself as a top representative of television writers and creators, packaging a handful of critically acclaimed series such as The Sopranos and Girls.In this episode, we’ll learn about Benedek’s journey, beginning at his alma mater, the University of Michigan. Join us as we learn what it takes to dominate one of the world’s most prominent social industries.Socials:Instagram: @themmbcTikTok: @themmbcX: @TheMMBC2019Credits:Director: Jonah HartDirector of Photography / Editor: Oli GarretCamera Operator: Gokul MadathilSound Engineer: Adithya SastryHosted By: Jonah Hart & Jake Friedman Producers: Oli Garret, Jake Friedman, Jonah Hart

Reigning from Dallas, Texas, Liz Eason has excelled as a professional in music distribution and rights, paving the way for icons such as French Montana & Usher and guiding rising stars at Lava / Republic Records. Currently, Eason Manages the rising popstar Haiden Henderson and has pursued an MBA degree at Vanderbilt Owen School of Management, recently graduating this past May.

In this MMBC Conference episode, get some insight into the busy life of Liz as she discusses the importance of relationships, management, and her future hopes for Haiden’s career.---------------------------------------------------------------------------------------------------------------------------Socials:Instagram: @themmbcTwitter: @TheMMBC2019CreditsDirector: Jake FriedmanAssistant Director: Gokul MadathilProducers: Jake Friedman, Gokul Madathil, Oli GarretSound Engineer and Editing: Harrison Mazlish and Adithya SastryFilming and Video Editing: Oli Garret and Gokul MadathilHost: Asher Herbstman, Jonah Hart, Jake Fridman, AJ Das , Emery Swirbalus

Charley Greenberg, the visionary behind Blac Noize Recordings and managing dynamo at 740 Project, is a story of passion, innovation, and unwavering commitment.Born and bred in Philadelphia, now a Los Angeles staple, Charley has been at the forefront of the digital music revolution since the mid-2000s. From spinning records as a DJ to pioneering an indie label that championed the likes of Kurupt, Camp Lo, and Wu-Tang Clan's Killah Priest, his journey is a testament to his deep-rooted love for music.In this fascinating MMBC Conference episode, learn about Charlie's proudest industry moments and how he has learned to balance his work and family life.---------------------------------------------------------------------------------------------------------------------------Socials:Instagram: @themmbcTwitter: @TheMMBC2019CreditsDirector: Jake FriedmanAssistant Director: Gokul MadathilProducers: Jake Friedman, Gokul Madathil, Oli GarretSound Engineer and Editing: Harrison Mazlish and Adithya SastryFilming and Video Editing: Oli Garret and Gokul MadathilHost: Asher Herbstman, Jonah Hart, Jake Fridman, AJ Das , Emery Swirbalus

Milwaukee native Jesse "Punch" Edwards has risen to a level of success most aspire to. Through his work at 740 Project, he and his partners have innovated marketing within the music industry for both artists and brands.In this exciting MMBC Conference episode, we learn more about Punch's new position as Yeezy's CMO and what it's truly like to work with superstars in the music industry. With an impressive resume creating campaigns for HBO, Travis Scott, McDonald's, and Playstation, to name a few, Punch brings forth a refreshing take on Hip-Hop and music culture marketing that results in success.Join us as we delve into the life of Punch, and how he's become the marketing genius he is today. Socials:Instagram: @themmbcTwitter: @TheMMBC2019CreditsDirector: Jake FriedmanAssistant Director: Gokul MadathilProducers: Jake Friedman, Gokul Madathil, Oli GarretSound Engineer and Editing: Harrison Mazlish and Adithya SastryFilming and Video Editing: Oli Garret and Gokul MadathilHost: Asher Herbstman, Jonah Hart, Jake Fridman, AJ Das , Emery Swirbalus

Dive deep into the captivating journey of Haiden Henderson, a Northern California native with a story that's anything but ordinary. Raised by a determined single mother, Haiden's early ambitions leaned toward the stars as he pursued Aerospace Engineering. However, the call of music was one he couldn't ignore, leading him to the prestigious USC Thornton School of Music.In this episode, we'll explore Haiden's remarkable path through adversity and ambition. Discover how he overcame significant challenges, including a period of homelessness and a debilitating hand condition that threatened his guitar playing, to find his voice as a songwriter. Haiden's story is a testament to resilience, with his early online song shares capturing hearts worldwide. An acoustic teaser of his track "Can’t Hurt Me" exploded with nearly 7 million views, setting the stage for his debut EP, “Good Grief!”, to soar past 26 million global streams.The journey didn't stop there. Haiden's follow-up EP, “Choke on My Heart,” introduced anthems like “Fresh Blood” and “Pretty Little Addict,” securing his place in the music industry with a deal from LAVA/Republic Records. Now, as we step into 2024, Haiden Henderson is on the brink of releasing his most upbeat tracks yet, embodying a 'one man boy band' and riding the wave of sold-out shows in LA and NYC.Join us as we sit down with Haiden to discuss his evolution as an artist, the stories behind his viral hits, and what it means to truly follow your passion against all odds.Socials:Instagram: @themmbcTwitter: @TheMMBC2019Credits:Director: Jake FriedmanAssistant Director: Gokul MadathilProducers: Jake Friedman, Gokul Madathil, Oli GarretSound Engineer and Editing: Harrison Mazlish and Adithya SastryFilming and Video Editing: Oli Garret and Gokul MadathilHost: Asher Herbstman, Jonah Hart, Jake Fridman, AJ Das , Emery Swirbalus

In this podcast, the owner of Motivation in Ann Arbor discusses his initial strategy for attracting customers by hosting meet-and-greets with famous artists. He delves deep into his experiences with artists like Asap Mop, Mac Miller, and Lupe Fiasco, as well as his past relationship with Atlantic Records. Although he discontinued meet and greets 8-10 years ago, he delves into the methods he now employs to maintain consistently high sales levels.Socials:Instagram: @themmbcTwitter: @TheMMBC2019Credits:Director: Jake Friedman - Instagram: @jaketfriedmanAssistant Director: Gokul Madathil - Instagram: @madlight.productionsProducers: AJ Das (Instagram:@aj.das33), Jake Friedman, Gokul Madathil, Harrison Mazlish, and Asher Herbstman (Instagram: @ashrayo3)Sound Engineer and Editing:Harrison Mazlish - Instagram: @harrisonmazlishAdithya Sastry - Insta @adithyasastryFilming and Video Editing:Gokul Madathil - Instagram: @madlight.productionsOli Garret - Insta @oli_garrettHost: Jake Friedman and Jonah Hart

Tommy Doman, the starting punter for the University of Michigan Football team, holds an impressive record with three Big Ten Championships and a 2024 National Championship. In this episode, he discusses the meticulous preparation leading up to the Rose Bowl Game and the National Championship, delving into pre-game rituals and the curated playlist during the College Football Playoffs. Tommy Doman also highlights the diverse talents within the team, sharing anecdotes about athletes who, beyond their on-field prowess, have a profound passion for music.

Emery Swirbalus is a multi medium artist that has worked with almost every musician on campus (University of Michigan) as well as with big names like Jack White, who has won 12 grammy awards and is a legend in the rock world, her sculpture was featured next to Jack White on the cover of a DC Comics World’s Finest. She is crucial to the success of the Michigan Music Business Club and the club wouldn't be what it is without her. She is the go to person at The University of Michigan for any musician looking to build their brand.