Have you heard that search engine optimization or SEO is dead? Well, that's not quite true. In fact, it's not true at all. So today, we're going to talk about the benefits of SEO and how you as a business owner can leverage them for real profitability. So, let's talk about the benefits of SEO. Now, I know a lot of people are probably hitting you with lots of ideas, right? You're getting social media pressure or blogging pressure content generation pressure. Let's take a step back and see what we're really trying to achieve online. So, why are we doing all of this in the first place? So, remember let's not think about SEO. Let's think about findability. How can I connect with people who truly care about what it is I know and how I can help them. So, the first thing is going to be a brand. Brand reputation. When I google you and I see you in search results, that is a huge indicator that I can trust you. And being there when people google you is absolutely critical. I mean think about the 3 ways that people google you. Number 1, they Google your name. They check you out. Do they see if I can trust you? Number 2 is Google Images. The Google images are number 2, the way people search on Google. We love visual web results. And then finally, number three is I Google you through video on YouTube. Number 2 search engine on the internet. YouTube in the video is incredibly empowering. Why do you think I'm doing that today? Video connects and it also is a great entertaining way to share your message. Number 2 is you got to be a thought leader. Remember, Google was founded on indexing professorial content on the Stanford campus. That means all the latest content that's being produced by the students and by the professors. Now, if you don't produce content on a regular basis, you don't get tenure. So, the reason that professors get tenure at Stanford is that they have current research. They're always coming up with new aspects of what they know. And that's critical for being a thought leader. So, think about being a professor one keyword or concept at a time. This is how Google will understand that you are legit. That you know what you're talking about and you are absolutely on the cutting edge of your industry. Number 3 is you got to be an expert. But how do people look at experts? Experts get out there. They put their information. They talk about the negative outcomes of doing it wrong. They talk about the outcomes of doing it right. They have how-to questions. They answer questions. They give you great tools. This is what being an expert is all about. And of course, when you're thinking about the benefits of SEO web design for the Minneapolis, if I talk about great keyword tools, boom they see me. I talk about how to blog for findability. Boom! They see me. Little tiny micro Snacks. I will always think about like a Scooby Snack. Who's a good google, who's a good boy, right? You gotta keep snacking google so he keeps coming back to your website. So, think about your expert one concept at a time. And the more you snag Google, the more it's going to visit your website and the higher your pages are going to rank. And then finally, man, I want your ear to the ground. I want you to tell me what's happening in your space. Give me the cliff notes or the shortcuts to what I need to know about something I saw on the news today. There's a great concept called newsjacking. Newsjacking is like you're listening, got your ear to the ground. ou know what people are saying. You've heard what they're saying in the news. And you instantly say, "Hey, did you see that in the news today?" Let me tell you what you don't know about that concept? You being like an on-the-spot reporter of what's happening in the news. And then you're able to say, "Look, I can frame this. So this makes sense for you." And if you can do that then you've got your ear to the ground. People are going to like, subscribe, follow, and share because they know you're going to keep them informed. You're going to make sure that they know everything about that industry and you're gonna be the go-to thought leader. So, why SEO? Well, let's talk about findability. When I can find you as a thought leader, I can find you with your ear to the ground giving me information that's current and up-to-date. You have to understand that when I find you that way, you are an instant, credible expert. And at the end of the day, that's what people are googling. Do I trust them? Do they know what they're talking about and are they current? This is why it's so important to understand the benefits of SEO go way beyond just Google. Man, I love SEO. I hope it shows. And here's the deal, is if you follow my channel, subscribe, hit the bell; you're gonna get notifications up every day I have a new video. And we do this over a 2-day event in Denver. We call it the Findability Accelerate Retreat. Check us out at findability.com/retreat. And I hope you'll consider joining us because we get our nerd on. We pull our laptops up and we make you the most findable business online.
Hi, I'm Maile Ohye and I work with Google search. I like to share advice to help you hire a useful SEO Web design and prevent hiring a bad SEO one, who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in are duction in search rankings. What I've learned is that first it's not black magic and second if you want long-term success there aren't any quick magical tricks that an SEO will provide so that your site ranks number one. It's important to note that an SEO potential is only as high as the quality of your business or website, so successful SEO helps your website and put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen. A successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO. I will recommend best practices for a search-friendly site from basic things like descriptive page titles for a blog or small business to more complex things like language mark up for a multilingual global site. SEO is ensuring that you're serving your online customers a good experience especially those coming from a search engine and that your site is helpful whether they're using a desktop computer or mobile phone. In most cases, the SEO will need four months to a year to help your business first, implement improvements, and then see potential benefits. My strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google, either in a HelpCenter article video or Google, a response in a forum that supports both one. The SEO description of the issue that needs to be improved to help with ranking and to the approach. They prescribed to accomplishing this tasks requesting these two bits of information will help prevent hiring a poor SEO, who might otherwise convince you to do useless things like adding more words to the keyword meta tag or by links because if you search for google advice on this topic, you'd see blog posts and videos from us that and it clearly explains that adding keywords to the met and tag wouldn't help furthermore, while google uses links for page rank.SEO stands for search engine optimization, some SEO seems like black magic having worked with Google search for over a decade. The documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank. One basic rule is that in a majority of cases doing what's good for SEO, is also doing what's good for your online customers, things like having a mobile-friendly website good navigation and building a great brand. Additionally, if you're a more established brand with complicated legacy systems then good search friendly best practices likely involved paying off. Some of your site's technical debt such as updating your infrastructure so that your website is agile and able to implement features faster in the longterm. If you own a small local business you can probably do the initial work yourself check out our 30-minute video series on how to build an online presence for your local business. Now, if you still believe you want to hire an SEO, here's a general process one conducts a two-way interview with your potential SEO check that they seem generally interested in you and your business to check their references, three-act four and you'll probably have to pay for a technical and search. Audit 4 decide if you want to hire. Let's break this down and start with step 1, conduct a two-way interview. In the interview, here are some things to look for. Minneapolis SEO Promotion Company doesn't focus only on search engine ranking but on how they can help your business, so they should ask questions like what makes your business content and/or service unique and therefore valuable to customers. They want to know this information to make sure it's highlighted on your website for your current and potential new audience. What does your common customer look like and how do they currently find your website. How does your business make money and how can search help for and what other channels are you using? Offline advertising? Social networks? Who are your competitors? What do they do well online and potentially offline? If the SEO doesn't seem interested in learning about your business from a holistic and point, look elsewhere it's difficult. Good SEO without knowing about a business's goals and its customers and other existing marketing efforts. SEO should complement your existing work. The second step in hiring an SEO is to check references, if your potential SEO provides prior clients, be sure to check their references. You want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developer's designers, UX researchers, and our marketers. A good SEO should feel like someone you can work with learning from an experiment with and who generally cares about you and your business not just getting your site the highest rank as ultimately those techniques rarely last long. If they work at all, they'll want to educate you and your staff on how search engines work so that SEO becomes part of your general business operations. Step 3 is to request a technical and search audit. If you trust your SEO candidate give them a restricted view, not full or write access to your Google search. Console data and even your analytics data before they actually modify anything on your website, have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO. If you're a larger business, you can hire multiple SEO to run audits and prioritize improvements and see what each has to say and then determine who you could work with the best in the audit. The SEO should prioritize improvements with a structure like one, the issue to the suggested improvement, an estimation of the overall investment, in other words, the time energy or money. It would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement.The SEO website agency will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The impact might be a ranking improvement that will lead to more visitors and conversions or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future. Plan of how to iterate and improve on the implementation or perhaps how to experiment and fail fast should the results not meet expectations that cover the structure of the technical and search audit. Now let'stalk about each of these audits individually, in the technical audit. Your SEO should be able to review your site for issues related to internal linking crawl. Ability URL parameters, server connectivity, and response codes to name some if they mention that your site has duplicate content problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health, not initial growth. I mention this because lots of duplicate content exists on web sites and often it's not a pressing problem in this search audit your potential. SEO will likely breakdown your search queries into categories like branded and unbranded terms. Branded terms are those with your business or website's name like a search for. Gmail is a branded term, while the search for email is an unbranded or general keyword. An SEO should make sure that for branded queries such as Gmail your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert. They might recommend improvements that help and help you better make sense of the online competitive landscape. They can tell you things like here are the types of queries. It would make sense for your business to rank but here's what your competition is done and why I think they rank and where they do for instance and perhaps your competition has great reviews and really shareable content or they run a highly reputable site. An SEO will provide recommendations for how to improve rankings, for these queries and the entire searcher experience they'll introduce ideas like update obsolete content and they might say your site is suffering because some of your well-ranking content is obsolete has poor navigation and useless page title or isn't mobile-friendly. Let's improve these pages and see if more website visitors convert and purchase or if they can micro convert meaning that perhaps they subscribe or share content improve internal linking. Your SEO might say your site is suffering because some of your best articles are too far from the homepage and users would have a hard time finding it. We can better internally link to your content to feature it more prominently and generate buzz. The SEO might say you have great content but not enough people know. We can try to get more user interaction and generate but perhaps, through social media or business relationships, this will help us attract more potential customers and perhaps garner natural links to your site and learn from the competition. Your SEO might explain here's what your competitors do well and can you reach parity with this and potentially surpass them in utilities or can you better show customers your businesses' unique value. Again, a Minneapolis SEO Services will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements may take more time but help growth in the long term once they talk with you and other members of your team such as developers or marketers, they'll help your business forge a path ahead of. The last thing I want to mention is that when I talk with SEOs one of the biggest holdups to improving away site isn't their recommendation but it's the business making time to implement their ideas and if you're not ready to commit or to making SEO improvements while getting an SEO audit may be helpful and make sure that your entire organization is on board or else your SEO improvements may be non-existent regardless of who you hire, so that wraps it up thanks for watching and best of luck to you and your business.
