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Minding Your Own Business
9. KPI Tracking
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Feared by many but if used properly can be transformative in a business. Set targets and track your progress – what gets measured invariably improves over time. How to use KPIs to stay ahead of how your business is performing from sales, to marketing to finance and beyond. Identify issues quickly and correct them. Knowledge is power – without the right data you cannot make sensible decisions and you will be relying on luck. Get staff buy-in and positive results will follow.
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10. Working Smarter Not Harder
16:14|How can your business work smarter – how do you build in efficiencies and remove the unnecessary and time consuming tasks that hold your business back. How to approach IT, businesses processes and all of those things in your business that you should really think about improving and updating. How to use the change to motivate staff and increase profits!8. Recruiting and Retaining the Best People
20:42|If you don’t have the right employees your business will probably fail. How do you ensure that you get the right people, in the right positions, at the right time? What does a good recruitment process look like and how do you attract the right staff in today’s world of high employment, working remotely with flexible hours. Get this right and then on board your new employees properly and your business will fly.7. Delighting Your Customers
17:13|To stand out from the crowd and keep your customers ‘more’ than happy takes a concerted effort. Why you need to engage with customers – the good and the bad and how to turn a complaint into a positive. What are your competitors up to and what can you learn?6. Sales: The Lifeblood of Every Business
18:31|The lifeblood of all businesses – What makes a good salesperson and what techniques are used in selling to a consumers vs a business. What actually is ‘consultative’ selling and are you a ‘hunter’ or a ‘farmer’. And what exactly is white space? Graham and Richard discuss the approaches, techniques and pitfalls of increasing sales.5. Measuring Your Marketing
17:03|How do you do it, how much of it should you do and how do you know if it’s working? Often described as a bit of an ‘unmeasurable’ it’s easy to get carried away with a complicated marketing plan that costs plenty but delivers little. Graham and Richard discuss the dos and don’ts, the pitfalls and how to set up a simple approach that will get measurable results!4. Profitable Propositions
19:38|Do you know which services or products in your business make you the most profit? (and more importantly which don’t). Carefully breaking down where profit actually comes from and the hidden costs behind delivering it is an eye opening experience for any business owner. But how do you work it out and then what do you do when you know?3. Get On Top of Your Numbers
19:50|If you don’t know your numbers in a business – then you don’t know much. What numbers should you know, what do they mean and how do you use them to drive performance – not for accountants – for business owners!2. Mind Your Cash
20:05|Cash is king right? – well yes and no. A business can be thriving and run out of it, or in some cases, appear to have plenty of it and still fail. Graham and Richard discuss how to manage it, use it and why having it isn’t necessarily a reflection of the profitability of a business.