Share

Matt Kelly | The Midnight Pod
How This Founder Raised £13m With No Product or Revenue
The Midnight Pod | Episode 64 - How This Founder Raised £13m With No Product or Revenue - James Mishreki
❤️ Thanks for watching - please SUBSCRIBE to the channel here ❤️
https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1
🍄 My new BRAND Space Goods - 'the next generation wellness brand' 🍄
https://spacegoods.com
📚 My fully comprehensive BRAND BUILDING COURSE 📚
https://www.learnrealcommerce.com/full-course-enroll-now-og
🗣️ One to One Consulting 🗣️
https://calendly.com/matthucius/one-to-one-consulting
🔮 Midnight 🔮
https://www.midnight.co/
🌴 Pool Party Social Club 🌴
https://www.midnight.co/poolpartysocialclub
🕯️ Join the Newsletter 🕯️
https://www.midnight.co/newsletter
📸 My Instagram 📸
https://www.instagram.com/matthucius/
✍🏻 My Twitter ✍🏻
https://twitter.com/matthucius
✍🏻 James’ Twitter ✍🏻
https://twitter.com/JamesMishreki
💼 My LinkedIn 💼
https://www.linkedin.com/in/matthew-kelly-10558474/
🌍 My old vlog channel 🌍
https://www.youtube.com/c/MatthewKellyonline
✅ All my links in one place! ✅
https://linktr.ee/matthucius
💡 If you're interested in potentially working together, collaborating, investing, wholesaling, or something else interesting with my new brand, shoot me an email I'm always open to new ideas - matt@spacegoods.com 💡
--
(00:00) Introduction
(14:35) The power of poker
(17:20) Long term mentality
(22:03) “Spacegoods Ad”
(23:32) E-commerce & brand building
(29:03) Education as a signal
(38:05) Big change & exit stories
(51:12) When to raise capital
(55:05) Teams & capital
(1:08:20) “Real Commerce Course Ad”
(1:09:19) Brand positioning
(1:17:50) Business development
(1:48:55) UK vs US entrepreneur mentality
(1:54:37) The end game
More episodes
View all episodes

How did Spacegoods perform in 2025? What are my goals for 2026? - Ep 109
17:47|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
Very deep in the trenches, what no one else shares on the internet - Ep 108
11:38|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
Literally all I do is work in this chapter of life, raw update from the trenches building - Ep 107
13:57|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
Extremely Honest Q&A - Ep 106
26:00|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
The messy middle part of building a scaleup brand past 20 employees - everything is hard - Ep 105
12:55|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
Reflecting on limiting beliefs, the founder mindset paradigm and entrepreneurial worldview - Ep 104
17:20|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
The Single Biggest Mistake I've made as Spacegoods founder over the past 3 years - Doc Ep 103
14:12|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
How my role as Spacegoods founder has changed from day one to now, 0 to £20m+ run-rate - Doc Ep 102
22:46|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377
The Mission Critical Importance of Your Environment If You Want To Be Successful - Doc Ep 101
25:05|✅ Work directly with me: https://launchabrand.com🕯️ Join the Newsletter: https://www.learnrealcommerce.com/msc-newsletter🗣️ One to One Consulting with me :https://calendly.com/matthucius/paid-consulting-one-to-one❤️ Please subscribe to the channel here: https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place: https://linktr.ee/matthucius🍄 My brand, Spacegoods: https://spacegoods.com🔮 Midnight (podcast site): https://www.midnight.co/📸 My social links https://www.instagram.com/matthuciushttps://twitter.com/matthuciushttps://www.linkedin.com/in/matthew-kelly-10558474/🌍 My old youtube vlog/music channels (2013-2020)https://www.youtube.com/c/MatthewKellyonlinehttps://www.youtube.com/@MattKTV_____________________Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377