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TechMagic with Cathy Hackl
AIQ w/ Creative Strategist Jenny Nicholson
Introducing AIQ Presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl dedicated to leveling up your IQ around all things Artificial Intelligence.
Over the next four weeks, the series will focus on Generative AI. What is it, how can brands use it to their advantage, and what pitfalls should they avoid?
In episode one, Hackl sits down with Jenny Nicholson, ECD and Creative Strategist at Queen of Swords who shares how to get started with AI, why you should look at curiosity more than fear, and how you can start thinking about GPTs.
We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.
At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.
With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.
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51. Portland Retro Gaming Expo, the Future of Oculus Quest 3, and Meta’s AR Innovations: Tech Magic with Cathy Hackl and Lee Keebler
34:45||Season 1, Ep. 51In this episode of TechMagic, host Cathy Hackl and co-host Lee Keebler explore technology, gaming, and AI developments. They discuss Lee's experiences at the Portland Retro Gaming Expo, including Nolan Bushnell's insights on Atari and the Oculus Quest 3's competitive pricing. Cathy shares her participation in a MetLife event focused on women in STEM and her excitement about Meta's Orion holographic AR glasses. The conversation covers AI's implications, recent regulatory changes, and advancements in spatial computing, culminating in discussions about future trends in tech and gaming, alongside personal anecdotes and industry insights.Come for the tech, and stay of the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedIn50. Meta Connect, the Future of AR AI Glasses, and Neurable's BCI Breakthrough: Tech Magic with Cathy Hackl and Lee Kebler
35:13||Season 1, Ep. 50In this episode of Tech Magic podcast, hosts Cathy Hackl and Lee Kebler explore the hot and happening events in tech, innovation, AI, and gaming. They kick things off with the Portland Retro Gaming Expo, and then celebrate Nintendo's 135th birthday, and discuss Snap's new AR spectacles and their controversial subscription model. As they gear up for Meta Connect, they predict new devices and advancements in VR and AR, alongside highlights from Twitch Con and HTC's new VIVE XR headset. They also discuss Neurable’s claimed BCI breakthrough: fact or publicity stunt? The hosts reflect on the evolving intersection of technology and entertainment. Come for the tech, and stay of the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedIn49. The Future of Snapchat, MetaConnect Predictions, Minecraft Mania, BCI Breakthrough and A16Z's Speedrun Applications with Cathy Hackl and Lee Kebler
28:03||Season 1, Ep. 49Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and gaming. This week, Cathy and Lee will explore upcoming innovations from the Snap Partner Summit, including new AI and potential hardware announcements. Get the scoop on Annapurna's sudden staff exodus and its impact on the indie gaming scene. Discover the buzz around the Fallout TV adaptation's Emmy wins and the controversial Minecraft movie trailer. Plus, an exciting update on brain-computer interfaces and their applications. This episode is packed with cutting-edge tech insights and industry news you won’t want to miss.Come for the tech, stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedIn48. Apple Event Reactions, iPhone 16, Spatial Photos, Robolox on Shopify, and Meta Connect & Snap Summit with Cathy Hackl and Lee Kebler
33:55||Season 1, Ep. 48Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. Join them as they discuss the latest Apple event and the potential for spatial computing. They also dive into the exciting announcements from the Roblox Developer Conference and the partnerships that will shape the future of virtual commerce. As anticipation builds for Nintendo’s upcoming release and potential new hardware innovations, get a sneak peek into the rumors and expectations surrounding Nintendo's upcoming release. Don't miss out on this exciting conversation about the future of technology and gaming. Tune in now!Come for the tech, stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedIn47. Spatial Computing & AI: The Latest from Roblox RDC, Apple Event Predictions, and the Future of AR Glasses with Cathy Hackl and Lee Kebler
31:37||Season 1, Ep. 47Cathy and Lee are back from their break! 🎉Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. They discuss the recent Roblox Developers Conference and the growth of international creators on the platform. Get insights on the potential announcements at Apple's event and Sony's cancellation of their VR headset. Discover the shocking news about Meta discontinuing their Spark platform and the impact on Instagram filters. Explore Meta's future plans, including partnerships, AI integration, and advancements in hardware. Don't miss out on their predictions for the upcoming Meta Connect event. Tune in for surprises and interesting discussions!Come for the tech, stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedIn46. From Linear TV to CTV, and the Rise of AI in Video Advertising with Sean Muller
41:53||Season 1, Ep. 46With Cathy Hackl and Lee Kebler on a recording break for the next couple of weeks, we would like to introduce you to another sister podcast. This time, we bring you a hot episode from The Garage. Join your hosts, Dan Massimino and Evan Hovorka, as they talk to Sean Muller, the founder and CEO of iSpot, a company focused on unified measurement for Streaming, TV, and Social Video Effectiveness.Listen in as they talk about the evolution of TV and video advertising. Sean discusses Ispot TV's journey from real-time ad tracking to optimizing video investments across multiple channels. He highlights the industry's shift from linear to connected TV (CTV) and the growing role of ad-supported models and nontraditional networks like YouTube and Amazon. The discussion covers the importance of standardized measurement, the integration of retail media networks, and how AI is transforming advertising strategies. Sean also explains the concept of walled gardens and explores its challenges. He touches on using identity management for precise targeting and personalization and its impact on the ROI of your ad spend.Subscribe now for an engaging and insightful experience!Sean Muller BioSean Muller is the Founder and CEO of iSpot.tv, the leading TV ad measurement solution trusted by hundreds of leading brands, agencies, and networks. Founded in 2012, iSpot was the first company to bring real-time transparency to linear TV advertising and later became the first to commercialize Smart TVs for measurement purposes at scale. iSpot is known for transforming the marketplace by delivering rapid creative assessment, business outcome, and cross-screen TV measurement that networks and brands can use to plan, buy, and optimize TV advertising.Sean has founded or served as a key executive in more than a dozen ventures, including Demand Media, MediaNet Digital, eNom, and The Wedding Tracker. He graduated from the University of Washington and lives in Bellevue, WA, with his wife and two boys.Sean Muller on LinkedIniSpot Website45. A Peek at Our Sister Podcast, Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas
23:41||Season 1, Ep. 45With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we would like to introduce you to “Marketing Vanguard,” our sister podcast. The word “vanguard” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast spotlights the people who are driving the marketing industry forward. The podcast is hosted by our friend and colleague, Jenny Rooney. This episode features Jenny in conversation with Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand on a mission to help those in need. Many marketers will tell you that performance marketing and altruistic company missions run on parallel tracks that don’t intersect. They’re wrong. Listen in as Kate explains how Bombas aligns performance marketing with its company mission. Discover Kate’s transition from Investment Banking at Goldman Sachs to leading marketing at Bombas. She reveals Bombas's mission, its evolution, and innovative marketing strategies. Explore the significance of brand, collaboration, and marketing’s cross-functional dynamics. With insightful stories and future plans, this episode is essential listening for marketing enthusiasts.Subscribe now for an engaging and insightful experience!Kate Huyett BioKate is Bombas's Chief Marketing Officer. Over the last five years, she has been responsible for profitably growing the company's ad spend, driving customer loyalty, and telling the brand story through both online and offline channels. In her role, Huyett oversees the company's marketing department, which includes acquisition, retention, partnerships, digital products, insights, and data and analytics.Huyett graduated from Dartmouth College with a Bachelor of Arts in Geography & Economics. After graduating, she pursued a career in Private Wealth and Investment-Grade Capital Markets at Goldman Sachs. Over the last decade, Huyett has honed her expertise in strategically growing start-ups through a mix of marketing channels. Prior to Bombas, she served as VP of Marketing at online dating site HowAboutWe, leading the company through an acquisition, and as Director of Marketing, Americas at Transferwise, overseeing its North American expansion. Kate Huyett on LinkedInBombas Website44. Greatest Hits II: Stanley Pierre-Louis of ESA, MIT's Future Compute Event, Apple's WWDC, and Insights on the Gaming Industry
50:01||Ep. 44With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we continue to bring you more from our special series of “Greatest Hits” episodes from the TechMagic podcast. In this episode, Cathy and Lee explore captivating topics in technology, gaming, and innovation. Cathy shares her insights from the MIT Future Compute Event and previews Apple's upcoming WWDC. She also interviews Stanley Pierre-Louis, President and CEO of the Entertainment Software Association, discussing gaming trends and their cultural impact. We also feature an exclusive chat on messaging platforms and their invitation for ramping interaction. Subscribe now for an engaging and insightful experience!Explore ESA’s 2024 Essential Facts About the U.S. Video Game Industry. Come for the tech, and stay for the magic!Stanley Pierre-Louis BioStanley Pierre-Louis has served as ESA’s President and CEO since 2019. Stan first joined ESA as its Senior Vice President and General Counsel in 2015, where he led the legal, policy, and regulatory affairs function for the association. His responsibilities included advocacy on First Amendment, technology, and intellectual property issues, as well as supervising the global content protection program. He also oversaw all governance, compliance, and contractual matters and served as the Corporate Secretary to ESA’s Board of Directors.Before joining ESA, Stan served as Senior Vice President and Associate General Counsel for Intellectual Property at Viacom Inc. There, he was responsible for developing strategies to protect digital content, managing major intellectual property litigation, and revamping the cybersecurity governance program.Stanley Pierre-Louis on LinkedInESA Website43. Greatest Hits: Finding True Love is an Inside Job, Dating on Gaming Platforms, Screenless Laptops, and AI Enabled Headphones with Cameras, Cathy Hackl and Lee Kebler with Francesca Hogi
01:10:22||Season 1, Ep. 43Whilst Cathy Hackl and Lee Kebler take a recording break over the next few weeks, we are bringing you this special “Greatest Hits” episode of the TechMagic podcast, where they discuss gaming, tech, and AI and connect with the original “Dear Franny,” Francesca Hogi, Founder of The True Love Society. Cathy and Lee start by exploring the potential of gaming platforms as a more organic and interactive way to meet and connect with others and touch on some recent hardware developments, including the world's first screenless laptop and AI-enabled headphones with cameras. The original episode with Francesca was one of the most viewed and downloaded episodes of TechMagic!Francesca is a writer, love coach, podcast host, TED speaker, and certified matchmaker. She shares her journey from a corporate lawyer to an award-winning love coach, using online dating to develop her dating skills and eventually become a certified matchmaker. Discover the shift in online dating culture and the importance of coaching in finding love. Explore the challenges of dating apps and the impact of technology on human connection.Come for the Tech, stay for the Magic!Francesca Hogi BioFrancesca Hogi is a writer, coach, podcast host, TED speaker, certified matchmaker, brand collaborator, and event curator and host. Her passion lies in helping people center love holistically in their personal and professional lives, as well as in business. As an internationally recognized and award-winning love coach, Francesca disrupts the dating status quo with her passionately pragmatic expertise on navigating modern love and making true love inevitable. In her role as a consultant, she helps her clients tell better, more empowering stories about love inside their organizations and in marketing. She has designed and hosted bespoke events for Soho House, TED, and more.In 2023, Francesca gave a TED talk on the myth of true love and the opportunity to transcend what she’s termed “The Fairytale Industrial Complex.” She’s been a featured love expert on 12 episodes of NBC's The Today Show with Kathie Lee and Hoda, in The New York Times, Marie Claire, Harper’s Bazaar, and more. She is the founder of The True Love Society membership community and hosts the podcast Dear Franny, where she gives candid love advice. Francesca Hogi on LinkedInFrancesca Hogi on InstagramFrancesca Hogi on XFrancesca Hogi Website