Master Engagement Strategies

We lay out the journey of the podcast and outline the basics of the TAM and Consultancy roles. These podcasts are designed to be listened to in order, so you should start with this one and work forwards.

The role of the TAM and Consultant is to be a Travel Agent for the vendor's products and platform. To do this, you need to learn a lot! We continue laying out the framework for our role upon which the subsequent episodes will build.

Technology is evolving rapidly, and we need to learn not only what's changing but how it's relevant to our customers.We discuss the needs of the people we normally work with, so as to prepare us to focus the time we spend learning.

Matt Clements works as an Infrastructure Architect for a leading fashion brand, and discusses the role of an architect and how we can help them.

We recap and summarise the previous episodes up until this point.

From the outset there are many topics/products that we could learn for our role, and due to the rapid rate of change within ours and our customers' businesses, we must continually prioritize what to learn next. Building on the Hierarchy of Needs model, we discuss a method to assess and categorize the topics, helping expedite the acquisition of the core knowledge and skills required to create and identify opportunities, and help our customers with the basic needs. We also discuss the considerations and provide a set of questions you can use to determine how 'deep' you can justifably go to within a particular topic or domain.* Apply the 80/20 concept to learning the product portfolio: shallow vs deep depth* Identifying and Creating Opportunities* What to learn in order to sell* Deep Depth learning and prioritisation method