In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC.

Mapping the B2B Buyer's Journey

This episode focuses on the importance of tracking, measuring, and analysing campaign performance, providing guidance on selecting the right KPIs and utilising data to optimise future strategies.

Measuring Success: KPIs and Analytics

This episode dives into the intricacies of engaging and nurturing leads through personalised, relevant content, and discusses effective strategies for driving conversion.

Lead Nurturing and Conversion

This episodes explores how Account-Based Marketing is reshaping B2B demand generation strategies and uncovers the essential building blocks for executing successful campaigns.

The Power of Account-Based Marketing

Series Trailer

Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies.Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance.

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The B2B Demand Generation Blueprint Podcast

Mapping the B2B Buyer's Journey

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4. Measuring Success: KPIs and Analytics

3. Lead Nurturing and Conversion

2. The Power of Account-Based Marketing

Series Trailer