Voices Of Influence

Ellie Norman, Chief Marketing Officer at Formula E, joins us to share her journey through some of the world’s biggest sports and entertainment brands, from shaping the global image of Formula 1 to leading the marketing at Manchester United and now steering Formula E’s vision for a sustainable future. We also discuss leadership, mentorship, and what it takes to break barriers in the fast-paced world of marketing.

How do you transform a wellness startup into a cultural brand? The SULT founders reveal how they have leveraged social media to build credibility, connection, and conversion. We explore the tactics behind their content strategy, the role of community in brand storytelling, and what every marketer can learn from their digital-first approach.

In this episode of Voices of Influence, longtime friends and YouTube pioneers Caspar Lee and Joe Sugg sit down for an honest and entertaining conversation about their journey from viral creators to entrepreneurship.The conversation dives into their thoughts on short form vs long form content, digital media vs traditional media (including the feature length DVD they starred in) as well as the story behind Joe’s journey from roof thatching to the West End stage.They explore their shared vision which led them to launch their own talent management company, MVE Management and how Joe came to be an investor in Influencer. If you're curious about how creators can take control of their careers and build something lasting, this one’s for you.

In the first episode of our newly-named 'Voices of Influence' series, we welcomed Simon Squibb to the studio. Simon puts the E in entrepreneur, having built his first business at 15 years old, and embarking on an incredible journey building a community of over 14 million people on social media, eventually building his current business helpbnk.com. In this conversation, we discuss University, AI, Entrepreneurship and how the creator economy is just getting started, as well as Simon's mission and future vision. Enjoy!Quote to remember:“Don’t build a business. Build a brand.”

This week, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business. After 11 years at NatWest, James discusses his opinion on employee tenure as well as sharing tips for perfecting the creator selection process and insights into future trends in the influencer marketing industry!All views expressed are James' own.

This week, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off, Married at First Sight and Hollyoaks. Eni discusses the best way to spot rising creators and the importance of utilising creators as brand ambassadors to ensure you're building a strategy destined for success!

This week, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum. Jennifer discusses the impact of creators on marketing strategies and the importance of balancing authenticity with consistency to ensure you're building a brand that will last for over 100 years!

This week we sit down with John Sadeghipoor, Director of Marketing at Free People Europe, a portfolio brand of URBN. John discussed how long standing brands can stay relevant, especially in a fast paced industry such as fashion, and why he has named 2023 the year of the brand collaboration.