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21. Lightbulb moments: The power of creativity
21:59There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. Tickets on sale here: https://media360.campaignlive.co.uk/bookingHosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6
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Where are all the shoppers?
39:58Media Week and Campaign have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about: How shopping behaviour has changed since the pandemicWhere and when consumers are in a shopping mindsetPurchasing behaviours among different demographics The importance of every touchpoint The future of shoppingFeaturing: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, JellyfishThis is podcast episode is sponsored by Pinterest.
20. Table stakes: The legacy of Lunch & Learns
32:12‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8
19. Prank statements: Is April Fools still relevant?
29:17This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year’s crop) as well as looking at banned ads, Meta and Netflix’s data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
18. How to play: The gaming takeover
26:33The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.A Map of the Disney Entertainment Empire: https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.htmlSupplier of the Quiz: https://www.anzu.io/blog/gaming-marketing-mix
17. Q1 Winners: the best executed media across luxury, tech, finance, food and beverage
30:15The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
16. The four Ss: streaming, social, sport and the Stanley cup
23:04Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8