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Media Bubble
Inside the ARN Bubble: The CCO Who Sold Kyle & Jackie O Breaks His Silence
Season 1, Ep. 1
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Welcome to the first episode of Media Bubble - Irene Hume, Ben Willee and Pete Whitehead unpacking the week in Australian media from three different sides of the industry.
Pete Whitehead spent seven years as ARN's chief commercial officer, responsible for around $250 million in revenue across metro, regional and digital. He left just on twelve months ago and hasn't talked about any of it publicly until now.
And Ben Willee on the record Meta settlement that changes nothing about how Meta makes money.
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2. Big Events, Big Ads, Big Attention
52:21||Season 1, Ep. 2Upfronts, the NFL in Melbourne and the Sydney Sweeney ad. Three big media stories, one big question: what actually gets our attention now?We unpack how media events are changing, why sport is becoming an even bigger audience driver, and what advertisers can learn from controversy, culture and the power of a good headline.
1. Media Bubble Podcast Trailer
02:21||Season 1, Ep. 1A brand new podcast about what's really happening inside Australian media.Hosted by Irene Hulme, Ben Willee and Peter Whitehead - three experienced media operators who see the industry from very different sides.From radio, television and streaming to podcasts, advertising, platforms, talent and the big deals driving the industry, we unpack the week, what happened, why it happened, who benefits, who loses and what's coming next.New episodes every Thursday. Follow now so the first one lands in your feed.The Australian media industry, from inside the bubble.