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7. Branding
16:01||Season 2, Ep. 7We had a lot of trials and tribulations over branding. From lawyerly to simple our brand evolved. But ultimately, it's the company's product that matters. Also, we can't figure out logos.
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6. Report Writing
13:25||Season 2, Ep. 6Jim and Ken discuss the value of consultant reports. You get a few tips on how to improve your reports.5. Loyalty Programs
11:13||Season 2, Ep. 5Jim and Ken talk about loyalty programs. Airlines, stores, hotels, and online services all offer some form of them. Is it worth the effort?4. Silver Bullets
21:29||Season 2, Ep. 4SCRUM, GTD, Object-Orientation, Seven Habits...All have some value but rarely do silver bullets cure all. Take the best parts and leave the rest.3. Dress Code
12:17||Season 2, Ep. 3Jim and Ken discuss how a consultant (or entrepreneur) should dress in front of clients or prospective clients. Client +1 is the take away...though we both admit we have no fashion sense.2. Smart People Dumb Procedures - Addendum
01:51||Season 2, Ep. 2A few minor clarifications to our Smart People Dumb Procedures episode2. Smart People Dumb Procedures
10:39||Season 2, Ep. 2Our philosophy was people are smart and will do the right thing...except when they don't. Smart people can, and often do, dumb things, particularly when it involves mindless tasks. We talk about balancing people doing the right thing and corporate policies and procedures.