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Thinking Big On Small Auto Repair Shops' Marketing with Phil Jackson

Ep. 80

What makes your auto repair shop different from Joe's down the street? 

In this episode, I'm thrilled to be talking with Phil Jackson, Business Development Manager at Pit Crew Marketing. Phil helps small business owners streamline their marketing efforts, increase customer retention, and prevent "one-and-done" clients by providing tools, reports, and education. 

We had a fantastic conversation about unproductive habits, how to eradicate them from our lives without being too harsh on ourselves, and why relying on morning routines and consistency is an excellent way to eliminate them. Phil also explains why he believes small businesses are back into the differentiation race and why revenue is linked with businesses' social impact. 

Additionally, we discuss referral programs, the importance of developing human connections with customers, auto repair shop CEOs leading by example, and so much more. 

In This Episode, You Will Learn:

  • How to get rid of unproductive habits and maintain your sanity (3:10)
  • Consistency in your marketing efforts is crucial (8:40)
  • Working long hours is a terrible example for internal customers (14:10)
  • Why creating incredible experiences for customers is vital (20:40)
  • Simplicity goes a long way (23:30)
  • Create human connections and make your business deserve a 5-star review (29:40)

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