Maximum Octane

Many shop owners think there is a right time to turn off their marketing. There is not; you should never turn off your marketing! But that is just one of the many misconceptions about marketing and how it can improve your car repair shop. In this episode, Jimmy Lea revisits us to share seven proven marketing methods to help you take your business to the next level. Jimmy is a colleague, friend, and product evangelist at Kukui. Jimmy loves to help car repair shop owners of all sizes and shapes invest wisely in their marketing efforts, track their ROI, and make the proper adjustments to guarantee their efforts.  Throughout our conversation, Jimmy explains why having a user-friendly, quick, and agile website is crucial, how to use Google ads, why they are so important, and how to communicate clearly with customers. We also talk about why we, as shop owners, must embrace technology, the importance of committing to social media, why you should use it mostly to build genuine relationships with your customers, and much more.  In This Episode, You Will Learn:Why you should never turn off your marketing (3:22)What kind of website should you get for your shop (6:32)How Google Ads work and why you should invest in them (10:06)Don't confuse your customers (20:01)Don't get overly attached to your ZIP code (23:16)Why exploiting the benefits of social media is an excellent idea (26:12)Check your Google reviews and reply as soon as you can (32:13)Resources:Kukui Corporation websiteKukui LinkedInKukui InstagramKukui FacebookConnect with Jimmy:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com

We all want to grow our businesses, influence our internal customers and help them develop, grow, and become better professionals. But how many of us are prepared to delegate and trust our team members' decisions? Today, I'm joined by the fantastic LeAnne Williamson. She is an Executive Coach, Advanced Certified Profit First Professional, Certified Engagement Coach, DEI Certified, and Consultant at Automotive Training Institute. She also writes for Motor Age and for the ATI Blog. Besides her formal education, LeAnne is passionate about personal development and is constantly honing her craft by studying with some of the greatest, like Bob Proctor, Tony Robbins, and Robert Kiyosaki, to name a few. Throughout our conversation, LeAnne dissects and explains leadership, what practices lead to an enticing, productive, and stimulating leadership style, and why so many shop owners struggle with delegating. We also discuss the importance of trust and accountability to achieve empowering levels of leadership, how to break old habits, and much more. In This Episode, You Will Learn:A bit about LeAnne's background and why she is so passionate about leadership (2:43)Leadership is an influence process (7:25)The four styles of leadership (8:13)An advice for shop owners who can't let go of making all the decisions (14:43)Learn to embrace and accept change (17:30)You can always squeeze in some personal development training in your schedule (21:05)Sometimes, shop owners get in the way of their internal customers (26:03)Is advice always welcome? (34:05)Resources:Book: Michael Bungay Stainer - The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead ForeverConnect with LeAnne:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com

Many shop owners make conscious and sincere efforts to keep their internal customers happy or satisfied, yet their retention rates keep dropping. Pizza parties and scratch-offs might get employees happy, but to get engaged employees who feel appreciated and valued, managers and shop owners need to do a bit more than that. In today's episode, I welcome Don Rheem to explain how neuroscience and behavioral science can help shop owners and managers to create engaged internal customers, increase retention rates and productivity, and transform the workplace. Don is an Author, Keynote and TEDx speaker, Culture Changer, and Founder and CEO of E3 Solutions. In his book, "Thrive by design," Don analyzes internal customers' performance from a brain-based perspective and offers tips and insights on increasing production and boosting engagement at a neurological level. Don was also a Technical Consultant to the Science, Technology, and Space Committee in the US House of Representatives and an Adviser to the Secretary of the US Department of Health and Human Services.Throughout our conversation, Don explains the difference between having happy and engaged employees and why the latter should be every shop owner's goal. We cover the reasons behind "the great resignation" or "the big quit" and how to avoid suffering from it by building solid teams. We also discuss how to prepare managers and team leaders to generate cohesion among their groups, the importance of measuring results, and much more. In This Episode, You Will Learn:A bit about Don and his passion for neuroscience (3:11)Why pizza and scratch-offs won't do the trick (even though they'll increase happiness and satisfaction) (6:57)The importance of making internal customers feel valued for more than the work they produce (10:56)Why are so many Americans quitting their jobs (14:36)"I can't take this anymore; guess what? I don't" (15:13)How to stop "the great resignation" at your shop (21:53)You can't manage what you don't measure (25:05)Resources:E3 Solutions websiteBook: Don Rheem - Thrive By Design: The Neuroscience That Drives High-Performance CulturesHow can work save our relationships? | TEDxBYUHow to Stay Ahead of the Future of Work |TEDxWarrentonConnect with Don:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com