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Maximum Octane

Maximum Octane is your dose of reality and the shot in the arm you need to thrive in today’s automotive industry.  If you have a desire to make an impact on your business, your team, and your community, then this podcast
Latest Episode12/6/2022

Repairing the Automotive Industry with Gilda Dyckman, Denise Stanley, Chris Cozad, and Frank Leutz

Ep. 58
Why are successful shop owners in the automotive industry treated differently from successful entrepreneurs or business owners?In today's special episode, I'm joined by Gilda Dyckman, owner of Cars Muffler & Automotive; Denise Stanley, owner of Quality Automotive; Chris Cozad, President at Alternative Auto Care; and Frank Leutz, Marketing Director at Desert Car Care and host of the Wrench Nation podcast. We gathered this exceptional panel to discuss some of the automotive industry's biggest flaws. We discuss the ridiculous questions shop owners get asked daily, the crucial role of mentorship, and the lack of diversity in the industry. We also analyze how to solve the lack of female presence among technicians, overcome "the grease monkey" stereotype, the cultural and generational factors that influence young people to join the industry, and much more. In This Episode, You Will Learn:About the advantages and disadvantages of being a man in the automotive industry (5:25)How to react to: Can I talk with the person making the decisions here? (12:04)The automotive industry's lack of representation (17:28)How to overcome "the grease monkey" stereotype (27:37)We must stop blaming the industry (37:01)We should keep the doors open, but we must open our hearts (44:58)Connect with today's guests on LinkedIn:Gilda Dyckman Chris CozadDenise Stanley Frank LeutzLet's connect:LinkedInFacebookEmail: mopodcast@autotraining.net
12/6/2022

Repairing the Automotive Industry with Gilda Dyckman, Denise Stanley, Chris Cozad, and Frank Leutz

Ep. 58
Why are successful shop owners in the automotive industry treated differently from successful entrepreneurs or business owners?In today's special episode, I'm joined by Gilda Dyckman, owner of Cars Muffler & Automotive; Denise Stanley, owner of Quality Automotive; Chris Cozad, President at Alternative Auto Care; and Frank Leutz, Marketing Director at Desert Car Care and host of the Wrench Nation podcast. We gathered this exceptional panel to discuss some of the automotive industry's biggest flaws. We discuss the ridiculous questions shop owners get asked daily, the crucial role of mentorship, and the lack of diversity in the industry. We also analyze how to solve the lack of female presence among technicians, overcome "the grease monkey" stereotype, the cultural and generational factors that influence young people to join the industry, and much more. In This Episode, You Will Learn:About the advantages and disadvantages of being a man in the automotive industry (5:25)How to react to: Can I talk with the person making the decisions here? (12:04)The automotive industry's lack of representation (17:28)How to overcome "the grease monkey" stereotype (27:37)We must stop blaming the industry (37:01)We should keep the doors open, but we must open our hearts (44:58)Connect with today's guests on LinkedIn:Gilda Dyckman Chris CozadDenise Stanley Frank LeutzLet's connect:LinkedInFacebookEmail: mopodcast@autotraining.net
11/29/2022

Two Blessings In Disguise with Gilda Dyckman

Ep. 57
Today's episode is special in the whole extension of the word because Gilda Dyckman joins us to tell the story of her identical twins, Troy and Brent. The twins, now 22, were blessed with an autism diagnosis, and since they arrived in Gilda and her husband's lives, they did nothing but bring joy, good laughs, and tons of teachings about love, empathy, patience, and compassion. Gilda has owned Cars Muffler & Automotive since 1996, where she recently hired Brent to help her with filing and reconciling statements. Throughout our conversation, Gilda shares details of the twins' journey to incorporate into the American workforce. The challenges they face to get a job and the bitter flavor of negatives from shop owners who (sometimes) can't grasp the value exceptional adults can add to their businesses. Gilda also debunks some myths about the supposed dangers of hiring special people, explains why sometimes an autistic person might be perfect for specific jobs, and so much more.  In This Episode, You Will Learn:A bit about Gilda's challenging and fun journey (3:31)Some differences between Troy and Brent (6:25)A proposal Brent had to think about for a couple of days (10:33)What are ILS and Tailor Services, and how do they work (17:21)How Trey and Brent changed life also at Cars Muffler & Automotive (23:08)Why hiring exceptional adults is an excellent idea (27:04)Resources:Cars Muffler & Automotive websiteCollective Social Services website. Regional Centers in CaliforniaConnect with Gilda:LinkedInLet's connect:LinkedInFacebookEmail: mopodcast@autotraining.net
11/22/2022

Focusing On Individuality To Improve The Collective with JeanAnn St Grace

Ep. 56
What kind of vehicle are you? A semi-truck that needs a defined plan and route before hitting the road; a sports car, fast, agile, and always looking for shortcuts; or perhaps a diesel truck, a constant, consistent performer, who needs supervision and steady direction, but who always delivers? What about your internal customers? What kind of vehicles are they? In today's episode, JeanAnn St Grace visits us to share her unique view on group management, customer service, and how we react to and deal with our emotions. She is the Founder of The Simple Heart Sanctuary, a space dedicated to helping people take control of their healing journey. She highlights the importance for shop owners of knowing themselves before guiding internal customers, how we can use technology to create "owner manuals" on how to run a business, why it is crucial to embrace internal customers' uniqueness, and so much more. In This Episode, You Will Learn:How car issues can turn into personal issues (3:10)Once you are in crisis mode, you're incapable of operating at any level (6:53)Different people can't be managed exactly the same (10:25)What kind of vehicle are you? (12:41)Emotions are like a wave (22:34)How to create (and use) an "owner manual" (28:02)Resources:The Simple Heart Sanctuary websiteThe Simple Heart Sanctuary InstagramThe Simple Heart Sanctuary YouTubeConnect with JeanAnn:InstagramLet's connect:LinkedInFacebookEmail: mopodcast@autotraining.net
10/25/2022

The Forever WOW Experience Approach with Charlene Parlett

Ep. 52
When new customers visit a shop, the unwritten rule is to give them the best treatment possible, providing that potential new client with a WOW experience. If the experience is satisfying enough, the new customer will undoubtedly recommend that shop to friends and close ones. Still, what about the second, third, or fourth time that same customer visits the shop? In today's episode, Charlene Parlett joins us to unravel precisely where most business and shop owners fail when creating memorable customer experiences. Charlene is an Executive, Leadership, Confidence, and Life Coach, passionate about helping business owners and their clients reach their dreams and accomplish their goals. Charlene is also a Certified Profit First Professional and an eternal student who loves to keep herself constantly learning. Throughout our conversation, Charlene shared a few examples of where most business owners drop the ball regarding client satisfaction and retention. We discuss the FWE (Forever WOW Experiences) approach and what should happen when customers visit our shop for the second time after a unique first experience. Charlene also shared her thoughts on providing internal customers with five-star experiences, some examples of businesses providing solid FWEs experiences, and so much more. In This Episode, You Will Learn:What is the FWE, and why should most businesses incorporate and systemize it (8:27)Why customers should enjoy the same experience every time they visit our store (10:13)Where do most business and shop owners drop the ball (16:28)Consistency is critical in customer service (24:03)You can't provide five-star treatment if you don't know how it looks like (27:19)How much is the extra cost of delivering WOW experiences? (32:54)Connect with Charlene:LinkedInLet's connect:LinkedInFacebookEmail: mopodcast@autotraining.net