Matt Brown Show

Sales. You know in many respects, sales is not about selling anymore, instead it’s about building trust and educating at the same time. With sales being the lifeblood of any business it’s important that we do sell and sell well. But for many of us, the science of selling is not understood very well if at all. For instance, did you know that there are 48 different kinds of sales profiles of which you have one? Up until meeting Tanya Kunze, I did also didn’t know that neuroscience plays a big role in your ability to sell. Tanya bring psychology, maths and science into business development and is the CEO of Swift Coaching, which for almost three decades has coached and trained sales teams on four different continents. She is one of the leading speakers on neuroscience-based conscious business development and a published author of two sales books and was recently elected as a global LinkedIn Goodwill Ambassador. On this episode, we dive into the world of neuroscience and sales and explore how you can improve your sales by becoming aware of and using your strengths not your weaknesses to sell. Tanya also reveals my sales profile and shares some pretty intimate and little-known details about my character as an entrepreneur too.