Martech Zone Interviews

In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need vs. what marketing often provides - and how that's a detriment to the sales cycle. Behaviors have changed and marketing is talking at people while sales is talking to people. Kyle provides a great roadmap and advice for any organization looking to align and improve their sales and marketing performance.Special Guest: Kyle Hamer.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Hamer Marketing Group — Hamer Marketing Group serves companies all over the globe with marketing and technology services focused on creating better experiences. When the customer’s needs are met throughout their journey, a brand leaves a lasting positive impression. Focusing on the customer, the process, and using technology to stay one step ahead of the customers needs makes for unbelievable results in revenue and repeat business.Summit Podcast — Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.

In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results. Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities within the organization and provides sage advice to other companies who hope to improve the experience for both prospects and customers. Stephanie discusses how the alignment has impacted every position within sales, marketing, service and support... and how it's fundamentally differentiated the organization within their industry. Stephanie is also the host of the Real Marketers Podcast, where she has authentic conversations with marketers who ask forgiveness, not permission. Lumavate is a low-code mobile app platform made for businesses to dream, create, and publish an app all in the same day.Special Guest: Stephanie Cox.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Real Marketers Podcast — Authentic conversations with marketers who ask forgiveness, not permission.Lumavate — Brainstorm an app concept in the morning and build it by the afternoon with absolutely no code required. That’s how fast you’ll be able to move using our platform and the tools within the Lumavate Library.

In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with it. In this interview with Hunter, he shares insight on how organizations and marketing departments need to "flip" their focus from internal operations to what the consumer or client is in true need of. It's an optimistic view of the future with respect to the pandemic and the challenges it brought to organizations large and small.Special Guest: Hunter Hastings.Sponsored By:DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone InterviewsLinks:Hunter Hastings — Articles, podcasts, and tools from Hunter Hastings.Economics for Entrepreneurs Podcast — Hosted by Hunter Hastings, this weekly podcast focuses on helping the real-life, flesh-and-blood entrepreneur to succeed.Economics for Business — Sign up as a beta user for Hunter Hasting's entrepreneurial platform.Mises Institute — The Mises Institute exists to promote teaching and research in the Austrian school of economics, and individual freedom, honest history, and international peace, in the tradition of Ludwig von Mises and Murray N. Rothbard.

In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success: How to identify and align goals between the partner and ocmpany. How to develop both short-term and long-term growth strategies. How to ensure the company and associated technology can accomodate and sustain that growth. As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more!Special Guest: Erin Jordan Spanski.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Walker Sands — From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility, and conversions needed to surpass them.

On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times: How do leaders continue to motivate employees in a downturn? How can leaders continue to maintain optimism? How do leaders know when to pivot when their industry and cashflow are impacted so severely? How do leaders make tough decisions… without making them too late. Jack provides some fantastic advice on leading your organization through these uncertain times.Special Guest: Jack Klemeyer.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Grow Your Business™ Coaching — Jack Klemeyer and his elite group of certified Grow Your Business™ advisors and speakers are available to provide talks, workshops, seminars and keynote speeches to groups in all industries and all sizes. The skills, strategies and educational materials included in the Grow Your Business™ Programming is highly flexible and can be customized to fit your particular group and address your specific challenges. From marketing to mindset and from speaking and communications to sales strategies, we’ve got you covered – in a way that will be energizing, fun, inspirational and motivating.Live2Lead — Live2Lead is an annual global leadership event with world-class leaders. Created to share leadership principles and personal growth techniques so you can go and CHANGE YOUR WORLD!

In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based on the results of her clients' campaigns. Janet and her team have built their wildly successful online marketing agency through focusing on a variety of elements, agile marketing being one of them. To market with agility means to be constantly improving your techniques through taking on high-value projects, working in small increments (sprints), and then analyzing your results and continuing to improve them from there on out. One of the most important elements of agile marketing is teamwork -- something Janet is very passionate about and loves to speak on. In this episode we'll discuss: What is Agile Marketing? What is the agile marketing process that takes place internally with Janet's team? What are the tools necessary to maintain an successful agile marketing strategy? How can it be applied to omni-channel marketing efforts like content, social, and ad campaigns? How do you keep expectations set with clients on deliverables? What is the Quick Pivot strategy? In this time where the vast majority of companies had to quickly pivot their marketing strategies - many moving from in-person to digital mediums - agile marketing is becoming an essential culture and process to adopt with your marketing teams or agencies. This episode has some great nuggets to get you started!Special Guest: Janet Mesh.Sponsored By:DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone InterviewsLinks:Aimtal — Aimtal is a remote-first company and have a team of brilliant marketing strategists, account managers, graphic designers, copywriters, and researchers who are committed to delivering delightful digital and content experiences to customers and their audiences.Trello — Trello’s boards, lists, and cards enable agile marketing teams to organize and prioritize projects in a fun, flexible, and rewarding way.Slack — With channels in Slack, you and your marketing team know where to go to ask questions, share updates, and stay in the loop.

In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and sales efforts. Since Ravi is an expert and works with a company focused on meeting automation and the associated measured results, we interviewed him to capture some advice. The Jifflenow Meeting Automation Platform (MAP) is designed for the sole purpose of automating the scheduling and managing of virtual or in-person B2B meetings. Jifflenow will help you convert your virtual interactions with prospects and customers into meaningful meetings that, in turn, can help advance the sales pipeline and shorten the sales cycle. Special Guest: Ravi Chalaka.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Jifflenow — Close deals faster by converting leads to marketing qualified meetings with Jifflenow. Book hundreds of customer and prospect meetings, partner, and supplier meetings with internal executives or experts to advance business opportunities. Jifflenow MAP is trusted by over 60 of the Fortune 1000 companies to drive their B2B meetings.

In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a transaction process to deliver the service they provide, but very few businesses focus on elevating interaction so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Earning Her Business is about showing businesses how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves. In this interview, Katie explains how women influence purchase decisions , the impact on a business' bottom line, and how to shift your organization's experience to accomodate them.Special Guest: Katie Mares.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Katie Mares — Katie is a leading voice inspiring positive, actionable change using self-confidence as a catalyst. As a Certified Speaking Professional, Katie has inspired audiences around the world to think differently about customer service and leadership. She imparts skills to change behavior, which has a positive effect on the experience offered to customers and team members.Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer — Earning Her Business sends the clear message that true power comes when businesses focus on providing a brand and consumer experience women the world's most influential consumers can't live without. When businesses start doing that and doing it well they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares' book is for anyone in business who wants to completely upend their industry.