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Marketing At Heart

Marketing@Heart is a podcast series curated by Arnt Eriksen where inspiring thought leaders sit down and give their principles, advices and reflections within the topic of Marketing.


Latest episode

  • 9. the Architect that now is a Vice President of Customer Success; Leo Ryan

    30:32
    In this episode we are in Cannes and talking to a guy that has worked both agency and client side in online for the past ten years in New York, Sydney and London. An education in architecture has given him a foundation in lateral problem solving using role playing and design as analytical tools. He maintains an interest in design by writing regularly for design publications. In his current role at Spredfast he has brought together his experience across digital strategy, design solutions and client management. I do hope you’ll enjoy this episode with Leo Ryan.

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  • 8. The Former Chief Strategy Officer, Now Chief Digital Officer at TEGNA, Adam Ostrow

    20:54
    In this episode we are sitting down with the former Chief Strategy Officer at Mashable, a role in which he was responsible for defining and implementing strategic initiatives across the organization. He has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. His TED Talk “After Your Final Status Update” has been viewed more than one million times. Please join me for a conversation about the future of media and native advertising moving forward with Adam Ostrow.
  • 7. He left Apple in order to build and run the largest Internet Media Holding in Russia; Peter Zakharov

    21:36
    In today’s episode we are sitting down with a guy that started his professional career at Apple, where he helped launch Apple’s business in the Former Soviet Union. He then moved to Paris  where he held various positions in the commercial and marketing space over the course of 12 years. He was at the foreground of Apple’s emerging markets success, launching revolutionary products in 100 countries; building and expanding the Apple presence onto 3 continents.In his last position based out of London, he was in charge of all Mac and Apple TV business in Europe, Middle East, Africa and India. In 2013, Peter left Apple in order to build and run Rambler&Co digital media group in Russia. Leading 1500 employees he built the largest internet media holding in Russia. He is currently based out of London where he is working on his next project: Alto Capital Ventures fund focused on thematic R&D investments around disruptive technologies. Please enjoy this compelling conversation with Peter Zakharov
  • 6. 2016 Forbes “30 Under 30” within marketing and advertising, Babba Canales

    22:42
    In today’s episode we are sitting down with the former Marketing Manager at Uber to talk about how she build her career, the launch of a brand in a whole new market and her very interesting perspectives regarding marketing. She is an award-winning Creative Marketing Professional with experience working in fashion and tech in Stockholm, Berlin and New York. She is also listed in the 2016 Forbes’ list of the top “30 Under 30” in the field of marketing and advertising, and was named Sweden’s ‘top talent’ of 2016 by Veckans Affärer, one of the country’s largest business magazines. I am talking about the every awesome Babba Canales, the founder of next-gen Brand Marketing Agency BYBABBA
  • 5. the former CEO of Ogilvy PR UK talk about Social Media Marketing, Gen Z, advertising & PR, Marshall Manson

    20:25
    In today’s episode we will have a compelling conversation with the former CEO of Ogilvy PR and talk about Social Media Marketing, Gen Z and advertising and PR. Currently he is a Partner at Brunswick Group, advising C-suite and board level clients on how to best utilise digital and other disruptive technologies in their communications. Please join me for a talk with the ever insightful Marshall Manson.
  • 4. Vice President for Communication and marketing at Kamik, Catherine Fortier

    23:14
    In today’s episode I am sitting down with the Vice President for Communication and marketing at Kamik, responsible for the evolution of the brand both in Canada and internationally. This strong-growing 3rd generation family-owned company, produces more than 70% of its boots in North America. As the #1 children's winter boot brand in the United States, they also offer women's and men's boots and children's clothing.She is in charge of the development of communication plans mainly in 5 countries. She is a member of the executive committee, and also responsible for the implementation and execution of the Kamik.com eCommerce website. Here she is, Catherine Fortier.
  • 3. Entrepreneurial and bold, reinventing Kodak for a new ‘Creative Generation’ Dany Atkins

    15:44
    In today’s episode we will sit down with the Vice President of Marketing & Brand from Kodak to talk about Kodak and how the brand returned as a phoenix with the use of design and community. When you’re the keeper of the brand for a global legacy entity, you tend to disrupt conventions with the unconventional. Delivering on brand promises while driving commercial success from London to New York, She takes the lead of a historic brand, rediscovering its core values and refreshing it for a new Creative Generation. She previously headed EMEA Marketing for Beats by Dre which resulted in massive growth in both sales and revenue that made Beats the ‘most talked about brand’ at the 2014 Brazil World Cup.Based in London, she travels frequently to Eastman Kodak’s spiritual home in Rochester, New York. A graduate of the University College of London … meet Danielle (Dany) Atkins Kodak’s VP of Brand & Marketing.