Marketing Transformed

SAAS (Software As A Service) businesses are showing explosive growth. In an environment where Docusign’s biggest competitor is paper and pen we look at this and other case studies and what the key attributes are for a marketer to prosper in a SAAS driven world.

In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.

Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advise we can put into practice

Don't sit on the sidelines. Be the catalyst for innovation, we’ve seen great examples of companies taking the challenges head on. But what frameworks can we use to thrive in uncertain times?

Some organisations have changed their business model by force and others have changed what they do because it’s the right thing to do. It’s heartening to talk about brands that we associate with that have a strong purpose and are powerful forces for good as they step into the breach.

Does your personal brand do you justice? In this episode we share inspiration and perspective from what we’ve seen work. We highlight diverse approaches to create a personal brand that generates love, intrigue, impact for you and your career. And yes we have to reference Gary Vaynerchuk.

As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because It’s often for the better.

“In this show, we dig into the shift from the start-up phase to the heavy lifting scale-up phase. We share personal insights and inspiration for successful scale-ups, what we can learn from failures and the skills marketers need in this space”.