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Marketing for Accounting Firms

How I Built My Firm - Sarah Berry

In this episode of the Marketing for Accounting Firms podcast, Matt Banker, owner and founder of Benchmark Growth, interviews Sarah Berry, a successful owner of an accounting firm based in Texarkana, Texas. Sarah shares her journey of starting her firm in 2014 after leaving a traditional job to care for her baby with health challenges. Over the years, her firm has evolved from focusing on year-end tax returns to offering comprehensive monthly packages, including bookkeeping and payroll services. Sarah advises aspiring women business owners in the accounting field, encouraging them to embrace their unique skills, prioritize work-life balance, and build sustainable and results-oriented businesses. The podcast also highlights Sarah's recent recognition as the Midsize Firm of the Year by PASBA in 2023.


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