Marketing for Accounting Firms

Sarah Hackman of Hackman Creative talks with us about design and why it matters for accounting firms.Connect with Heather: https://www.hackmancreative.com/

Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that industry.

You can't do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of personality to your marketing. Julie's contact info:https://www.linkedin.com/in/juliestroudbrightbrand/http://brightbrand.com/

A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps.Ryan's contact info:https://www.linkedin.com/in/rthien/https://www.wilsonjames.cpa/

A discussion with Erin Fults about what to write and how to write good content for your firm.Connect with Erin:https://www.linkedin.com/in/erinfults/https://theacornteam.com/