Marketing for Accounting FirmsConversations about marketing for accounting firms.
How to Hire a Marketing Agency For Your Firm
Season 1, Ep. 6
Episode 6 of the Marketing for Accounting Firms Podcast we have a discussion with Erin Andrews about the process of hiring a marketing agency for your accounting firm. Subscribe on Apple Podcasts or Spotify to hear more episodes.
Why Design Matters for Your Firm
Season 1, Ep. 5
Sarah Hackman of Hackman Creative talks with us about design and why it matters for accounting firms.Connect with Heather: https://www.hackmancreative.com/
Choosing a Niche for Your Firm
Season 1, Ep. 4
Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that industry.
Understanding Brand Archetypes for Accounting Firms
Season 1, Ep. 3
You can't do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of personality to your marketing. Julie's contact info:https://www.linkedin.com/in/juliestroudbrightbrand/http://brightbrand.com/
The Intersection of Marketing and Recruiting w/Ryan Thien
Season 1, Ep. 2
A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps.Ryan's contact info:https://www.linkedin.com/in/rthien/https://www.wilsonjames.cpa/