Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Chris Rossi is the founder of ClickSluice, a Boise-based digital marketing agency that helps local service businesses grow through SEO, Google Ads, conversion-focused websites, and strategic branding. A Google Ads Certified Partner, Chris also teaches digital marketing for the National Business Institute and has been featured in Law.com, Lawyer Monthly, and Attorney at Work. With a background in marketing and IT, he now focuses on integrating AI into agency operations, building custom tools that improve search visibility, optimize paid advertising, streamline website development, and deliver faster, better results for clients. Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 20 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat remover. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.00:00 - 00:20 "The days of keyword rankings and blue links and things like that are pretty much gone. And people are asking questions and the AI is answering them. And so, the way to win that, the way forward is, again, it's brand. I keep going back to it, but it's your brand and being kind of present everywhere.” — Chriss Rossi00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 03:06 About Chris and Warren03:07 - 10:17 Marketing Essentials Moment: Top AI Tools for Marketing10:18 - 11:16 Welcome to the show, Chris and Warren!11:17 - 13:59 The Impact of AI on Small and Medium-Sized Businesses14:00 - 18:07 Transition from SEO to Full-Spectrum Marketing18:08 - 20:01 Overcoming Challenges in Med Spa Marketing20:02 - 24:01 Brand Presence in AI Search Results24:02 - 28:11 Leveraging Video Content for SEO and AI28:12 - 28:46 The Future of AI in E-commerce and Search28:47 - 29:24 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:25 - 34:44 Generative Engine Optimization (GEO) Explained34:45 - 38:15 Video Content in Marketing38:16 - 41:13 Protecting Proprietary Information in the Age of AI41:14 - 44:21 Closing Remarks: Unlock to AI44:22 - 46:40 Reach out to Chris and Warren46:41 - 47:02 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!47:03 - 47:50 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#SearchEngineOptimization #SEO #GenerativeEngineOptimization #CaseStudies #MarketingEssentialsMoment #AITools #AITrends #DigitalMarketing #AI #Branding #ContentCreation #FreshMarketingStrategy #MarketingTips

Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results. Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors. As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing.00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast00:59 - 02:20 About Leslie Galbreath02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency17:18 - 20:22 Welcome to the show, Leslie!20:23 - 23:05 Agency's full-service approach23:04 - 25:24 Brand identity development process25:25 - 28:08 Hybrid model culture28:09 - 30:20 B4B environment30:21 - 33:34 Strategic alignment in B2B33:35 - 34:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:12 - 36:52 Decision-making in B2B sales.36:53 - 39:45 Multi-layered decision-making models39:46 - 41:57 Intelliquest process41:58 - 44:14 Voice of the customer insights44:15 - 48:40 Building trust in marketing48:41 - 51:23 B4B versus B2B marketing51:24 - 53:20 dgs Marketing Engineers53:21 - 53:40 Reach out to Leslie53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey!54:09 - 54:55 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#B4BMarketing #BuiltforBusiness #BusinesstoBusiness #MarketingEssentialsMoment #B2BMarketing #MarketingInsights #CustomerInsights #CustomersVoice #FreshMarketingStrategy #MarketingTips #MarketingAgency

Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact.00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast01:06 - 01:48 Michelle’s Background01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing07:15 - 09:49 Welcome to the show, Michelle!09:50 - 15:43 Emotional intelligence in workplaces15:44 - 20:20 Team dynamics20:21 - 23:10 Culture as a business tool23:11 - 27:12 Emotional intelligence retreats concept27:13 - 30:24 Personal growth30:25 - 31:24 Self-compassion31:25 - 32:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:01 - 35:29 Promoting self-awareness36:30 - 00:00 Marketing for wellness retreats42:54 - 00:00 Branding transformational experiences45:51 - 00:00 Reach out to Michelle47:12 - 50:04 Promoting Idaho's hidden beauty50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey!50:22 - 52:08 Join the Marketing Expedition Community today!  Like what you hear, but need more information?Meet with Rhea Allen#EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #BrandingSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork. With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast00:49 - 01:47 Andy’s Background01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset06:51 - 10:07 Welcome to the show, Andy!10:08 - 13:22 Understanding Client Goals13:23 - 18:05 The Importance of Case Studies18:06 - 20:42 Marketing Tactics and Testing20:43 - 21:42 The Evolution of Modern Marketing Campaigns21:43 - 22:35 AI Driven Optimization22:36 - 24:32 The Power of Authenticity24:33 - 29:09 Stages of A/B Testing29:10 - 32:46 Budgeting for Marketing Campaigns32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 33:24 - 35:59 Tools for Website Analytics and Performance Tracking36:00 - 39:04 CRM and Marketing Automation39:05 - 42:02 GoHighLevel: A Comprehensive Tool42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals44:23 - 45:47 Reach out to Andy45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!46:15 - 47:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls

Christy Hudson is a passionate and creative graphic designer with a keen eye for detail and a flair for visual storytelling. With over 10 years of hands-on experience in graphic design, she has cultivated an eye for aesthetics and a profound understanding of visual communication. Christy's journey as a graphic designer is fortified by a solid educational foundation, holding a Bachelor of Fine Arts in Graphic Design from Boise State, and she has worked with many local companies to bring their design dreams to life. In addition to her experience in graphic design, her skill set extends beyond design and into the realm of photography, video filming, illustration, and marketing. https://peppershock.com/crew/christy-sipher/00:00 - 00:53 "Having inspiration pictures is great because a lot of people don't know design terms or they don't know how to express or communicate what they want.” — Christy Hudson00:54 - 01:12 Welcome to Peppershock Media’s Marketing Expedition Podcast01:13 - 02:09 About Christy02:10 - 08:37 Marketing Essentials Moment: How to work with a Graphic Designer08:38 - 10:41 Welcome to the show, Christy!10:42 - 14:50 Favorite Projects at Peppershock14:51 - 18:46 Social Media and Web Design Projects18:47 - 20:39 Team Building and Company Culture20:40 - 21:31 Personality Assessments and Team Dynamics21:32 - 22:08 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:09 - 25:59 Client Expectations in Graphic Design25:58 - 28:03 Inspiration and Design Preferences28:04 - 30:40 The Importance of Simplicity in Design30:41 - 34:39 Using AI in the Design Process34:40 - 36:09 Client Collaboration36:10 - 36:40 Thank you so much, Christy! Share this podcast, give us a review, and enjoy your marketing journey!36:41 - 37:27 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#GraphicDesign #DesignTips #Collaboration #Branding #EmpathyMapping #Creativity #MarketingEssentialsMoment #ClientExpectations #WebDesign #Collaboration #CreativeProcessSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience, Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND.00:00 - 00:15 "There's a thousand things you can do around retargeting ads and your email sequences and card abandonment. All of that stuff makes sense and is necessary but it's all secondary to identifying the audience that you want there.” — Jonathan Kazarian00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 01:39 Jonathan’s Background01:40 - 09:27 Marketing Essentials Moment: The Repurposing Ladder09:28 - 11:18 Welcome to the show, Jonathan!11:19 - 14:49 Event Marketing Best Practices14:50 - 16:59 Getting the Right Audience to Events17:00 - 21:10 Creating Community Through Events21:11 - 23:52 Successful Event Case Study23:53 - 24:28 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:29 - 27:16 Ideal Client Profile27:17 - 29:08 Advice for Aspiring Entrepreneurs29:09 - 31:07 Integration with Other Tools and CRMs31:08 - 32:22 Staying Updated on Marketing Trends32:23 - 33:58 Final Words of Wisdom for Event Planning33:59 - 34:32 Reach out to Jonathan 34:33 - 34:48 Thank you so much, Jonathan! Share this podcast, give us a review, and enjoy your marketing journey!34:49 - 35:35 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#EventMarketing #CommunityBuilding #Podcast #MarketingTips #CaseStudies #MarketingEssentialsMoment #RepurposingContent #ContentMarketing #EventManagement #AudienceEngagement #Networking #EventPlanningSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear.00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast01:00 - 02:53 Jen’s Background02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing11:40 - 13:37 Welcome to the show, Jen!13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions 15:57 - 21:49 Case Studies21:50 - 24:53 Different Types of Podcasts and Their Impact24:54 - 27:03 Tools and Resources for Podcast Analytics27:04 - 29:36 Importance of Consumption Rate in Podcasts29:37 - 30:12 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.30:13 - 32:13 Using Listen Notes and Other Analytics Tools32:14 - 33:07 Understanding Your Podcast Audience33:08 - 36:40 Podcast Swaps and Cross-Promotions36:41 - 39:39 Advice for Starting a Podcast39:40 - 42:02 Tools for DIY Podcasting42:03 - 43:48 AI Tools in Podcast Editing43:49 - 47:03 Audience Growth Strategy47:04 - 50:03 Paid Media and Podcast Ads50:04 - 52:40 Real World Promotion and Live Events52:41 - 53:35 Reach out to Jen53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!54:10 - 54:56 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #CreativeContent #Podcasting #CaseStudies #PodcastMarketing #MarketingEssentialsMoment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #PodcastAnalytics #AITools #AudienceGrowthStrategy

Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast01:04 - 02:30 About Kenzie02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising12:52 - 14:22 Welcome to the show, Kenzie!14:23 - 15:53 Introduction to Phoenix Digital Marketing15:52 - 17:32 Description of Indoor Digital Billboards17:33 - 20:03 Types of Businesses Using Digital Screens20:04 - 22:35 Customization22:36 - 24:20 Cost and Budgeting24:21 - 27:13 Scaling and Exposure27:14 - 29:20 Host Partnerships and Screen Placement29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:58 - 35:40 Parenting Challenges and Rewards35:41 - 40:48 NSAC Campaigns and Clients40:49 - 42:20 Agency Challenges42:21 - 43:40 Media Sales Experience43:41 - 44:28 Reach out to Kenzie44:29 - 00:00 Final Thoughts and Words of Wisdom44:51 - 46:31 Word-of-Mouth Mixers and Networking46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!47:22 - 48:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding