RFM142 – What We've Learned From Running SEOHive So Far
RFM144 – A Starter SEO Strategy For Any Website
Main talking points include: Where to start for a client that has NO SEO budget. Here's the formula:1/ Write about your main product or service in full from start to finish.Make sure you have sub-sections to your content (ideally 6-8 sections)Don't go into granular depth in any of your sub-sectionMake sure this has the main title in the URL, meta title and descriptionIdeally 2000-3000 words2/ For each of your sub-sections, write another blog post – this time going into FULL detail about each section, and writing it in the words you would explain it to a customer.At least 1000 words, but these can be as long as you like.Include internal links (at least two, no more than four) back to the main service page you wrote in point 1 on the keyword you optimised for in point 1.Go and update that service page with links back to your topic posts, again linking on keywords3/ Make sure every page has a mechanism for people to enquire, get in touch, sign up or buy4/ Share each post/page on social media – you can share more than once on some social platforms too!5/ Repeat steps 1 and 2 for each service you run – starting with the most profitable, then working your way down. Book – They Ask You Answer – Marcus Sheridan Join our Facebook Group!
RFM143 – Agency Productivity and Email Management
Main talking points include:Many of us become slaves to our inboxes – when a client emails we down tools on what we're doing and jump right onto their requests. As the day goes by the inbox seems to get worse, and the end never seems to be in sight.But what if there was another way?In this episode, I speak with James Murgatroyd, an agency owner who has mastered the process to manage his inbox, so that it doesn't manage him.We outline James' email system, and talk about Agency Productivity in general – so once you have all that time back you are super efficient with it.In short, the system comprises of:Taking on an "Unsubscribe Campaign" – if you can get the information elsewhere, get it out of your inboxAdopting a Folder System:PersonalAccountingA folder for each clientTo doActionIn ProgressPendingReplyWaiting for ReplyIncoming (going to remove) - enquiriesRead at some point (typically get emptied about once a month)To PayIn addition, we also cover:Pomodoro SessionsGo High LevelClickUpJasper.ai ShoutoutsTroy Dean – Agency Mavericks and MavconKyle Van Deusen – The Admin BarNoah Britton – Agency X-Ray Bio:James Murgatroyd is the Chief Everything office at Holler Digital, a web, and marketing agency in Edmonton, Alberta Canada. He's been building websites and digital strategies since the late 90s and is passionate about user experience.Twitter: @hollrt Join our Facebook Group!
RFM141 – How To Calculate The Base Price For Your Services
Main talking points include:In this epsiode I walk you through the method we use to calculate the base price for the services in our agency.We follow the process ofItemising CostsBuilding In ProfitAllowing for TaxesAs mentioned in the episode – I have a template for a service planner and cost calculator for you – you can get them here! Join our Facebook Group!