RFM138 – Getting Personal About Personal Development
Main talking points include:Andy is the Author of Own Your Career, Own Your Life. In this episode we unpack the topics of personal and career development and Andy explains his experience of it, including his battle with cancer, and how he has honed his personal development practices and skills. This has now formed the basis of not just his book, but the mantra by which he lives his life and builds his business.About AndyAndy Storch is an author, speaker, consultant, coach, and connector as well as the host of two podcasts including The Talent Development Hot Seat and Own Your Career Own Your Life Show.Andy is also the founder and host of the Talent Development Think Tank conference and community.Andy is passionate about helping people fulfill their true potential and his book, Own Your Career Own Your Life, is designed to help people stop drifting and take control of their futures.Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same.LinkedIn: https://www.linkedin.com/in/andystorch/Instagram: @andy_storchTwitter: @andystorchJoin our Facebook Group!
RFM137 – Selling a Process rather than a Service
Main talking points include:Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved.About AlexAlex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK.Website: https://theleadengine.co.ukJoin our Facebook Group!
RFM136 – Why some succeed while others don't
Main talking points include:"The truth is everyone has a personal brand" – Bob is THE go to coach for leaders who wish to develop the personal brand AND their business. Bob has coined the phrase "LeaderBrand" to encapsulate this.The dilema is this... we all have access to the same information, so why don't we all see the same results? Based on the most successful business people he knows, Bob has devised a structure that he calls "The Seven Blades of Good Fortune" that all revolve around your "Why". The blades are:Dreams and VisionDiscipline and ProductivityNetwork and CommunityCreativity and ImaginationMindset and PositivityConfidence and SwaggerKnowledge and UnderstandingAbout BobBob works with leaders at every stage of business to help them step out in front of their marketing. He does this through his podcast, youtube channel, coaching, masterminds & consulting.His mission?.. Helping business leaders around the world discover, set and achieve their goals online - then build a business they love.Website: https://amplifyme.agency/Instagram: @bobgentleTwitter: @bobgentleJoin our Facebook Group!
RFM135 – The Process of Writing Processes
Main talking points include:In this epsiode I walk you through the process we have honed of writing Standard Operating Procedures (SOPs) – an SOP for SOPs!All of our processes follow the structure of:Define PrerequisitesDefine OutcomeDocument ProcessDefine CompletionResources RequiredGlossary of TermsWhere to get help... and I will guide you through each one of these!As mentioned in the episode – I have presented this process before... If you'd like a copy of the Slide Deck, you can get it here!Join our Facebook Group!
RFM134 – The Will and The Way
Main talking points include:In this episode, Joseph and I talk about hope having a define will and being open to many different paths (or ways) is key to developing yourself and your business.About JosephJoseph Bojang is on a new mission to help the world through the concept of Hope Theory. He’s the owner of Web Champs, a digital advertising company dedicated to helping clients grow online. He's a sought-after advertising expert and routinely handles 6 and 7-figure budgets for clients, and is also known for his endeavours into cryptocurrencies and blockchain.Website: https://www.josephbojang.com/ Instagram: @josephbojangTikTok: @joseph.bojangJoin our Facebook Group!
RFM133 – How Digital Agencies can leverage their Brand
Main talking points include:In this episode Brandon Birkmeyer and I unpack exactly what a brand is, and how it is vital for Agencies to develop their own brand. We cover the advantages of brand development and the tactical outworks of this in real life!Topics include:What is a brandHow the process of content creation helps develop your brandUsing your clients to drive the process of defining and shaping your brandHow brands set expectations through meaningful experiencesHow to put a brand into actionAbout BrandonBrandon Birkmeyer is a seasoned brand strategist, business coach, keynote speaker, and podcaster. For over 17 years, Brandon advised and directed brand strategy for top FORTUNE 100 companies including Apple, Coca-Cola, Walmart, and Wells Fargo. He is the founder of the Podcast Branding Academy, an online school for podcasters. He also produces and hosts a top marketing podcast called Brands On Brands, which has ranked #1 in personal branding and content marketing on Apple Podcasts.Website: https://www.brandsonbrands.comTwitter: @bbirkmeyerJoin our Facebook Group!
RFM132 – How to create space in your business
With my coaching clients I've been working a LOT on creating space in their businesses before taking on anything new in terms of business development or transformation...In this episode I explain why that's a good idea, and how you can do that in your business by:Reviewing your products and servicesReviewing your pricingReviewing your client baseWe're all stretched for time, right? So by reviewing these 3 easy areas of your business, you can go from being reactive to proactive and taking back control of your own destiny...Join our Facebook Group!
RFM131 – Distributing New Content
Main talking points include:Why have a distribution protocol is a good idea:Just generating content and hoping for the best isn't a great strategyHelps fill the gap between content publication and indexing in the SERPsIt is easier to plan in advance if you do it when you're creating the contentWhat is a content distribution protocol?A regular method or schedule of activity to boost initial traffic to a new piece of contentWhat are the benefits of a content distribution protocolIt drives traffic quicklyIt is easy to set up and automateIt means there is some traffic data already associated with the content when Google indexes itWhat might a content distribution protocol look like?The major rule of engagement:Never Share the Same Message Twice!Some content post ideas...Straight and Easy:Post Title + LinkThe Question:Ask an engaging question to stir conversationCite a Fact:Share a fact or figure that is included in your postShare a Quote:Grab a pull-quote from your article and turn it into a social messageAdd Intrigue:Write a teaser message that grabs the attention of your readers
RFM130 – Moving to a Recurring Agency Model
Main talking points include:From a background of being an in house and agency designer, Doug has run his own business in a variety of guises.The transition – giving prospective clients a choice:A project-based model that costs a little more, and at the end of it we pass over the project and it becomes your responsibility.A recurring model based on a payment plan, that includes the payment plan and all care plan and hosting services, that doesn't cost as much over the period of time.A bit about Doug"After getting my BFA degree (majoring in Visual Communications) in 2000, I became a pro Web Designer…. and its been a wild ride ever since! Along the way I’ve been an employee for other agencies, I’ve been a contractor (like an employee without benefits!), and I’ve ran my own show. I’ve learned a lot along the last 21 yrs, seen the industry change and grow a lot, and I’d like to think I’ve gained just a wee bit of wisdom. I’m happy to share some things I’ve learned along the way 😀"Join our Facebook Group!