RFM145 - Understanding How Google Makes Money And Why It Affects You
Main Talk Points Include: There's an inherent cost to ranking in the search engines... You either pay a direct advertising cost through Ad Spend, or you pay through the time and effort to rank organically. By employing an SEO professional you also incur the cost to rank organically, just faster than you would on your own. Understanding how Google makes money can really help you to fast-track your organic SEO objectives... Google makes money by running ads. It can charge a premium for those ads by ensuring the 10 organic results displayed on page 1 are the best, most relevant pages on the internet that will help the user – otherwise, why would anyone bother to pay to be above them? Understanding the terms and, crucially, the intent behind the terms, that people are paying for means that you can be way more focussed on your keyword research and content creation process. "But Google doesn't use keywords anymore?" I hear you cry. Well, not exactly. Google has moved to show results far more based on users' intent than purely on a keyword basis, but you can't get away from the fact that it all starts with what a user types (or says) into the search bar. Types of user intent: Commercial intentThis intent signifies a drive by the user to act. Searchers are most likely to commit to purchasing or enquiring as a result of these types of searchesInformational intentThe user is willing to find out more about the subject matter. It’s probably not a good idea to try selling anything to them outright, but these could be good for developing “gated” content and capturing email addressesTransactional intentTransactional intent lies somewhere between commercial and informational intent. Essentially, these queries can represent both the purpose to buy or read more about the subjectNavigational intentThese people are just trying to get around the internet with the least path of resistance. They know where they want to be and just don't want to type it into a search barYou can get all of this information through keyword research tools, along with the values people are paying to appear on page 1. So what do you do with this information when you have it? You can make decisions on which keywords to attempt to rank for and which not to bother with. You can create versions of content for different types of intent, especially once you understand your client's sales funnelYou can laser focus on what will move the bottom line for your client the fastest and show an ROI – from an agency perspective we also have to win clients, demonstrate results and value and win the trust of our clients too... an added pressure that making good decisions quickly can help you with.
RFM144 – A Starter SEO Strategy For Any Website
Main talking points include: Where to start for a client that has NO SEO budget. Here's the formula:1/ Write about your main product or service in full from start to finish.Make sure you have sub-sections to your content (ideally 6-8 sections)Don't go into granular depth in any of your sub-sectionMake sure this has the main title in the URL, meta title and descriptionIdeally 2000-3000 words2/ For each of your sub-sections, write another blog post – this time going into FULL detail about each section, and writing it in the words you would explain it to a customer.At least 1000 words, but these can be as long as you like.Include internal links (at least two, no more than four) back to the main service page you wrote in point 1 on the keyword you optimised for in point 1.Go and update that service page with links back to your topic posts, again linking on keywords3/ Make sure every page has a mechanism for people to enquire, get in touch, sign up or buy4/ Share each post/page on social media – you can share more than once on some social platforms too!5/ Repeat steps 1 and 2 for each service you run – starting with the most profitable, then working your way down. Book – They Ask You Answer – Marcus Sheridan Join our Facebook Group!
RFM143 – Agency Productivity and Email Management
Main talking points include:Many of us become slaves to our inboxes – when a client emails we down tools on what we're doing and jump right onto their requests. As the day goes by the inbox seems to get worse, and the end never seems to be in sight.But what if there was another way?In this episode, I speak with James Murgatroyd, an agency owner who has mastered the process to manage his inbox, so that it doesn't manage him.We outline James' email system, and talk about Agency Productivity in general – so once you have all that time back you are super efficient with it.In short, the system comprises of:Taking on an "Unsubscribe Campaign" – if you can get the information elsewhere, get it out of your inboxAdopting a Folder System:PersonalAccountingA folder for each clientTo doActionIn ProgressPendingReplyWaiting for ReplyIncoming (going to remove) - enquiriesRead at some point (typically get emptied about once a month)To PayIn addition, we also cover:Pomodoro SessionsGo High LevelClickUpJasper.ai ShoutoutsTroy Dean – Agency Mavericks and MavconKyle Van Deusen – The Admin BarNoah Britton – Agency X-Ray Bio:James Murgatroyd is the Chief Everything office at Holler Digital, a web, and marketing agency in Edmonton, Alberta Canada. He's been building websites and digital strategies since the late 90s and is passionate about user experience.Twitter: @hollrt Join our Facebook Group!
RFM142 – What We've Learned From Running SEOHive So Far
Main talking points include:In this episode, Jeff Patch and I set the mics rolling following one of our weekly SEOHive meetings.We reminisce a little about how we got started, unpack where we are now, and chat about why we get so much out of running SEOHive. Join our Facebook Group!
RFM141 – How To Calculate The Base Price For Your Services
Main talking points include:In this epsiode I walk you through the method we use to calculate the base price for the services in our agency.We follow the process ofItemising CostsBuilding In ProfitAllowing for TaxesAs mentioned in the episode – I have a template for a service planner and cost calculator for you – you can get them here! Join our Facebook Group!
RFM140 – Introducing Agency Transformation Live 2022
Main talking points include:Lee is the founder of Agency Transformation Live – an in person summit for Digital Agency Owners to come together, build relationships and build lasting change into their businesses.Launching in 2019 with a phenomenal inaugural event, Lee had to transform the event through 2020 as a result of the COVID pandemic. In this epsiode we discuss the journey of Agency Transformation Live, and Lee reveals whats in store for the 2022 event that is taking place in November. About LeeLee teaches thousands of agency owners across the world how to build a business and lifestyle that they love.The host of Trailblazer FM, Cloudways Maverick on YouTube and Co-Founder of Event Engine™.Focused on teaching agency owners the principles of transformation he hosts the yearly Agency Transformation Live conference.Website: https://agencytransformation.live/Twitter: @trailblazerfmJoin our Facebook Group!
RFM139 – Why Content is the Agency's Responsibility
Main talking points include:Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss:Why Content IS important for the web design / development process and why you should be bothered aboutWhat you need to consider when you are responsible for the website contentHow to bill copywriting as part of your web design processHow to include copywriting as part of your recurring revenueHow you can retrofit a copywriting exercise to a completed web build ResourcesBlog: How Much Does A Copywriter Cost? – Abby's blog on The Admin Bar's WebsiteBook recommendation: Content Strategy for the Web by Kristina HalvorsonContent Goodies – white-label copywriting guides ShoutoutsKyle Van Deusen / The Admin Bar (on FB)Lee Jackson's Trailblazer FM About AbbyFounder of The Content Lab, Abby has completed copywriting for over 300 websites personally, and leads a 6-woman team of amazing copywriters and content experts. Originally from Cambridge in the UK, she now lives in Waterford, Ireland with her partner Nick and their Border Collie Bosco.Website: https://www.thecontentlab.ie/Join our Facebook Group!
RFM138 – Getting Personal About Personal Development
Main talking points include:Andy is the Author of Own Your Career, Own Your Life. In this episode we unpack the topics of personal and career development and Andy explains his experience of it, including his battle with cancer, and how he has honed his personal development practices and skills. This has now formed the basis of not just his book, but the mantra by which he lives his life and builds his business. About AndyAndy Storch is an author, speaker, consultant, coach, and connector as well as the host of two podcasts including The Talent Development Hot Seat and Own Your Career Own Your Life Show.Andy is also the founder and host of the Talent Development Think Tank conference and community.Andy is passionate about helping people fulfill their true potential and his book, Own Your Career Own Your Life, is designed to help people stop drifting and take control of their futures.Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same.LinkedIn: https://www.linkedin.com/in/andystorch/Instagram: @andy_storchTwitter: @andystorch Join our Facebook Group!
RFM137 – Selling a Process rather than a Service
Main talking points include:Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved. About AlexAlex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK.Website: https://theleadengine.co.uk Join our Facebook Group!