with Andy Storch

<h3>Main talking points include:</h3>Andy is the Author of Own Your Career, Own Your Life. In this episode we unpack the topics of personal and career development and Andy explains his experience of it, including his battle with cancer, and how he has honed his personal development practices and skills. This has now formed the basis of not just his book, but the mantra by which he lives his life and builds his business.&nbsp;<h3>About Andy</h3>Andy Storch is an author, speaker, consultant, coach, and connector as well as the host of two podcasts including <a href="http://www.talentdevelopmenthotseat.com/" rel="noopener noreferrer" target="_blank">The Talent Development Hot Seat</a> and <a href="https://podcasts.apple.com/us/podcast/the-andy-storch-show/id1231942958" rel="noopener noreferrer" target="_blank">Own Your Career Own Your Life Show</a>. Andy is also the founder and host of the <a href="https://tdtt.us/" rel="noopener noreferrer" target="_blank">Talent Development Think Tank</a> conference and community. Andy is passionate about helping people fulfill their true potential and his book, Own Your Career Own Your Life, is designed to help people stop drifting and take control of their futures. Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same. LinkedIn: <a href="https://www.linkedin.com/in/andystorch/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/andystorch/</a>Instagram: <a href="https://www.instagram.com/andy_storch/" rel="noopener noreferrer" target="_blank">@andy_storch</a>Twitter: <a href="https://twitter.com/AndyStorch" rel="noopener noreferrer" target="_blank">@andystorch</a>&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>

RFM138 – Getting Personal About Personal Development 

with Alex Curtis

<h3>Main talking points include:</h3>Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK. Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved.&nbsp;<h3>About Alex</h3>Alex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK. Website: <a href="https://theleadengine.co.uk" rel="noopener noreferrer" target="_blank">https://theleadengine.co.uk</a>&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>

RFM137 – Selling a Process rather than a Service 

with Bob Gentle

<h2>Main talking points include:</h2> "The truth is everyone has a personal brand" – Bob is THE go to coach for leaders who wish to develop the personal brand AND their business. Bob has coined the phrase "LeaderBrand" to encapsulate this. The dilema is this... we all have access to the same information, so why don't we all see the same results? Based on the most successful business people he knows, Bob has devised a structure that he calls "The Seven Blades of Good Fortune" that all revolve around your "Why". The blades are: <ul><li>Dreams and Vision</li><li>Discipline and Productivity</li><li>Network and Community</li><li>Creativity and Imagination</li><li>Mindset and Positivity</li><li>Confidence and Swagger</li><li>Knowledge and Understanding</li></ul> <h2>About Bob</h2> Bob works with leaders at every stage of business to help them step out in front of their marketing. He does this through his podcast, youtube channel, coaching, masterminds &amp; consulting.&nbsp;His mission?.. Helping business leaders around the world discover, set and achieve their goals online - then build a business they love. Website: <a href="https://amplifyme.agency/" rel="noopener noreferrer" target="_blank">https://amplifyme.agency/</a>Instagram: <a href="https://www.instagram.com/bobgentle" rel="noopener noreferrer" target="_blank">@bobgentle</a>Twitter: <a href="https://www.twitter.com/bobgentle" rel="noopener noreferrer" target="_blank">@bobgentle</a> <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Join our Facebook Group!</a>

RFM136 – Why some succeed while others don't

with Pete Everitt

<h3>Main talking points include:</h3>In this epsiode I walk you through the process we have honed of writing Standard Operating Procedures (SOPs) – an SOP for SOPs! All of our processes follow the structure of:<ul><li>Define Prerequisites</li><li>Define Outcome</li><li>Document Process</li><li>Define Completion</li><li>Resources Required</li><li>Glossary of Terms</li><li>Where to get help</li></ul>... and I will guide you through each one of these! As mentioned in the episode – I have presented this process before... <a href="https://www.peteeveritt.com/podcast/the-process-of-writing-processes/#cbbf4fbb2e" rel="noopener noreferrer" target="_blank">If you'd like a copy of the Slide Deck, you can get it here!</a>&nbsp;&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>&nbsp;

RFM135 – The Process of Writing Processes

with Joseph Bojang

<h3>Main talking points include:</h3>In this episode, Joseph and I talk about hope having a define will and being open to many different paths (or ways) is key to developing yourself and your business.&nbsp;<h3>About Joseph</h3>Joseph Bojang is on a new mission to help the world through the concept of Hope Theory. He’s the owner of Web Champs, a digital advertising company dedicated to helping clients grow online. He's a sought-after advertising expert and routinely handles 6 and 7-figure budgets for clients, and is also known for his endeavours into cryptocurrencies and blockchain.Website: <a href="https://www.josephbojang.com/" rel="noopener noreferrer" target="_blank">https://www.josephbojang.com/</a> Instagram: <a href="https://www.instagram.com/josephbojang/" rel="noopener noreferrer" target="_blank">@josephbojang</a>TikTok: <a href="https://www.tiktok.com/@joseph.bojang" rel="noopener noreferrer" target="_blank">@joseph.bojang</a>&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>

RFM134 – The Will and The Way

with Brandon Birkmeyer

<h3>Main talking points include:</h3>In this episode Brandon Birkmeyer and I unpack exactly what a brand is, and how it is vital for Agencies to develop their own brand. We cover the advantages of brand development and the tactical outworks of this in real life!Topics include:&nbsp;<ul><li>What is a brand</li><li>How the process of content creation helps develop your brand</li><li>Using your clients to drive the process of defining and shaping your brand</li><li>How brands set expectations through meaningful experiences</li><li>How to put a brand into action</li></ul>&nbsp;<h3>About Brandon</h3>Brandon Birkmeyer is a seasoned brand strategist, business coach, keynote speaker, and podcaster. For over 17 years, Brandon advised and directed brand strategy for top FORTUNE 100 companies including Apple, Coca-Cola, Walmart, and Wells Fargo. He is the founder of the Podcast Branding Academy, an online school for podcasters. He also produces and hosts a top marketing podcast called Brands On Brands, which has ranked #1 in personal branding and content marketing on Apple Podcasts.&nbsp;Website: <a href="https://www.brandsonbrands.com" rel="noopener noreferrer" target="_blank">https://www.brandsonbrands.com</a>Twitter: <a href="https://twitter.com/bbirkmeyer" rel="noopener noreferrer" target="_blank">@bbirkmeyer</a>&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>

RFM133 – How Digital Agencies can leverage their Brand 

With my coaching clients I've been working a LOT on creating space in their businesses before taking on anything new in terms of business development or transformation...In this episode I explain why that's a good idea, and how you can do that in your business by:<ul><li>Reviewing your products and services</li><li>Reviewing your pricing</li><li>Reviewing your client base</li></ul>We're all stretched for time, right? So by reviewing these 3 easy areas of your business, you can go from being reactive to proactive and taking back control of your own destiny...&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>

RFM132 – How to create space in your business 

<h3>Main talking points include:</h3>Why have a distribution protocol is a good idea:<ul><li>Just generating content and hoping for the best isn't a great strategy</li><li>Helps fill the gap between content publication and indexing in the SERPs</li><li>It is easier to plan in advance if you do it when you're creating the content</li></ul> What is a content distribution protocol?<ul><li>A regular method or schedule of activity to boost initial traffic to a new piece of content</li></ul> What are the benefits of a content distribution protocol<ul><li>It drives traffic quickly</li><li>It is easy to set up and automate</li><li>It means there is some traffic data already associated with the content when Google indexes it</li></ul> What might a content distribution protocol look like?&nbsp;The major rule of engagement:<ul><li>Never Share the Same Message Twice!</li></ul> Some content post ideas...<ul><li>Straight and Easy:&nbsp;Post Title + Link</li><li>The Question:&nbsp;Ask an engaging question to stir conversation</li><li>Cite a Fact:&nbsp;Share a fact or figure that is included in your post</li><li>Share a Quote:&nbsp;Grab a pull-quote from your article and turn it into a social message</li><li>Add Intrigue:&nbsp;Write a teaser message that grabs the attention of your readers</li></ul>

RFM131 – Distributing New Content 

with Doug Seidl

<h3>Main talking points include:</h3>From a background of being an in house and agency designer, Doug has run his own business in a variety of guises.&nbsp;The transition – giving prospective clients a choice:<ul><li>A project-based model that costs a little more, and at the end of it we pass over the project and it becomes your responsibility.</li><li>A recurring model based on a payment plan, that includes the payment plan and all care plan and hosting services, that doesn't cost as much over the period of time.</li></ul>&nbsp;<h4>A bit about Doug</h4>"After getting my BFA degree (majoring in Visual Communications) in 2000, I became a pro Web Designer…. and its been a wild ride ever since! Along the way I’ve been an employee for other agencies, I’ve been a contractor (like an employee without benefits!), and I’ve ran my own show. I’ve learned a lot along the last 21 yrs, seen the industry change and grow a lot, and I’d like to think I’ve gained just a wee bit of wisdom. I’m happy to share some things I’ve learned along the way 😀"&nbsp;&nbsp;Join our <a href="https://www.peteeveritt.com/group" rel="noopener noreferrer" target="_blank">Facebook Group!</a>

RFM130 – Moving to a Recurring Agency Model

Equipping Digital Agencies to build businesses on recurring revenue

Equipping Digital Agencies to build businesses on recurring revenue

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