Margin Maximizers

Most business owners assume they’ll sell when they’re ready. But the harsh truth? Most businesses aren’t even close to being sale-ready. In this episode, Soonah and Karen break down the brutal reasons why deals fall over - and what you can do about it now.Topics we’re not sugar-coating:🔷 Owner-dependency is a death sentence🔷 Your financials? They might be killing the deal🔷 Operations held together by memory, not systems🔷 “I just want out” is not a strategy

With over a decade of front-line experience, Mick Godwin has seen the real - and often brutal - truth behind business exits. As a Senior Business Broker at Benchmark Business Sales, Mick doesn’t sugarcoat it: most SME owners are sitting on a ticking time bomb of misplaced expectations when it comes to the value of their business. Known for his direct, strategic advice and unwavering integrity, Mick brings a wealth of insight into what buyers really want, why most sales fall short, and how founders can shift their mindset to maximise both margin and legacy.

In this episode, we’re joined by Renee Henville, Founder of Integrate Human Resourcing and Recruit Collective, to unpack the full employee life cycle - from recruitment to retention and everything in between. We explore how smart hiring, onboarding, development, and offboarding practices can reduce business risk, boost productivity, and ultimately protect your margins.

In this episode, Karen and Soonah break down the hidden power of strong expense policies – not just as a compliance tool, but as a profit strategy. From rogue credit card spending to fuzzy approval flows, they share how tightening the reins on expenses can directly improve your margins.

This week on Margin Maximizers, Soonah and Karen dive into why collaboration isn’t just helpful - it’s essential when you're trying to turn numbers into real business impact.If you’re a CFO, accountant, or advisor focused on more than just the P&L, this one’s for you.Here’s what you’ll hear:1️⃣ Why Collaboration Beats Isolation How siloed teams can drive sales - but kill margins.2️⃣ What We See Behind the Numbers Revenue doesn’t equal profitability. We share real stories of businesses growing broke.3️⃣ What We Offer to Coaches and Accountants We don't replace you - we partner with you. Think: better reporting, margin tracking, cash flow mapping, and process alignment.📲 Tune in now on YouTube or wherever you get your podcasts.Let’s move beyond the numbers and build businesses that actually make money - together.#MarginMaximizers #CFOs #Accountants #FinancialStrategy #BusinessProfitability #SmartGrowth #CollaborativeAdvisors #CashFlowMatters #BehindTheNumbers

Karen and Soonah unpack what really happens when business owners resist structure, dodge accountability, and stay loyal to the wrong people. From chaos disguised as “freedom” to teams hiding behind broken systems, this episode reveals how leadership blind spots drain culture - and margin. Hard truths, sharp insights, and a clear path to taking back control (without control-freaking).Because your culture is what you tolerate - and your margin proves it.

In this raw and revealing first episode, Karen and Soonah dive into the uncomfortable truth many SME owners face: sometimes you are the bottleneck. From resisting change to clinging to control, we explore how fear, pride, and exhaustion can stall growth. You’ll hear the tell-tale signs of self-sabotage, real-world pushbacks, and a practical checklist to help you get out of your own way.Because to scale your business, you have to scale yourself first.

Karen and Soonah break down the 8 key financial numbers every business owner must track to maximise profits and performance. Learn how focusing on the right data - like Gross Profit Margin, Customer Lifetime Value, and Break-Even Point - can transform your business without the overwhelm.Plus, discover two bonus cash flow metrics you can’t afford to ignore. If you're ready to do less but achieve more, this episode is a must-listen!