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Making Scents Make Sense
From Blogging to Boutique to Brand with Founders Arielle Weinberg & Katri Haas
In this episode I'm chatting with Arielle Weinberg and Katri Haas, co-owners of Washington-based fragrance boutique and brand Arielle Shoshana. Their journey is a unique one, with Ari being one of the OG fragrance bloggers before starting the boutique and brand, with Katri joining the company after having been a loyal customer. We talk about that journey but also how they've crafted a special space for perfume shopping as well as a fantastic collection of their own fragrances.
Follow Arielle Shoshana on instagram @arielleshoshana: https://www.instagram.com/arielleshoshana and on TikTok: https://www.tiktok.com/arielleshoshana
Ari's emotional connection fragrance is Taipei by One Day. Katri's are Durga by DS & Durga and Champaca by Ormonde Jayne.
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You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.
I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense
You can also check out my website at https://www.thomasdunckley.com.
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4. It All Starts With Storytelling with Celine Roux Head of Fragrance at Jo Malone London
00:00||Season 4, Ep. 4Have you ever wondered who is behind all of the fragrances at one of the UK's biggest fragrance brands? Well in the case of Jo Malone London, the answer is Celine Roux. Starting out in product development for makeup at brands like Dior and Estée Lauder, Celine has found a home at the eccentrically British brand Jo Malone London, heading up their fragrance development. In this episode we talk about her career, where her ideas come from, and how she partners with some of the best perfumers in the world to create rich, evocative scents that tell quintessentially British stories.You can find out more about Jo Malone London on the brand's website: https://www.jomalone.co.uk/Follow Jo Malone London on instagram: https://www.instagram.com/jomalonelondon/Scent's Sniffed: Jo Malone London Wood Sage & Sea Salt; Jo Malone London Sea Salt & BergamotCeline's emotional connection scent is orange flower.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseAnd on YouTube: https://www.youtube.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
3. Invisible Objects of Desire with L'Objet Brand Founder Elad Yifrach
01:02:56||Season 4, Ep. 3L'Objet is an interior design brand that creates unique, beautiful objects. Created by interior designer Elad Yifrach, L'Objet isn't just a homeware brand, it's a fragrance brand too. Elad has worked with perfumers Yann Vasnier (Givaudan), Jean-Claude Ellena (independent) and Cecile Zarokian (independent) to create a distinct, rich, bold, sexy, and fun collection of fragrances quite unlike any other. In this episode we talk about Elad's approach to scenting spaces, fragrance development, and more.You can find out more about L'Objet on the brand's website: https://uk.l-objet.com/Follow L'Objet on instagram: https://www.instagram.com/lobjet/Follow L'Objet Parfums on instagram: https://www.instagram.com/lobjetparfums/Scents Sniffed: L'Objet Blindfold; L'Objet Delphes.Elad's emotional connection scent is Côté Maquis by L'Objet.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseAnd on YouTube: https://www.youtube.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
2. Raw Materials & Raw Talents with Ex Nihilo Co-Founder Benoît Verdier
51:26||Season 4, Ep. 2Few fragrance brands are as innovative and have a cult-like following as Ex Nihilo. They aim to create fragrances entirely from scratch (in line with their brand name) and have paired with some of the industry's greatest perfumers to execute this vision. In this episode I speak with brand co-founder, Benoît Verdier all about the ethos of Ex Nihilo, the brand's creative process, and their exciting new launch, Demon Dancer.You can find out more about Ex Nihilo on the brand's website: https://www.ex-nihilo-paris.com/Follow Ex Nihilo on instagram: https://www.instagram.com/exnihiloparis/Follow Benoît on instagram: https://www.instagram.com/benoitverdier_off/Scents Sniffed: Ex Nihilo Fleur Narcotique; Ex Nihilo Lust in Paradise Extrait; and Ex Nihilo Demon Dancer.Benoît's emotional connection scent is the smells of the South of France.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseAnd on YouTube: https://www.youtube.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
1. Take all the Beauty and Break all the Rules with Givaudan Perfumer & French Cowboy Co-Founder Ashley Santiago
01:00:13||Season 4, Ep. 1Ashley Santiago is the youngest perfumer at the fragrance house Givaudan. She's also the co-founder of the rebellious perfume brand French Cowboy. In this episode, Ashley and I talk about how summers in Mexico helped shaped her relationship with scent, her love of both Paris Hilton and Serge Lutens, her journey into perfume and training at ISIPCA / Givaudan's Perfumery School, and how she collaborates with key people in culture to make fun, artistic fragrances at an affordable price point.You can find out more about French Cowboy on the brand's website: https://frenchcowboy.com/Follow French Cowboy on instagram: https://www.instagram.com/frenchcowboyparis/Follow Ashley on instagram: https://www.instagram.com/ashleyinparis/Ashley's emotional connection scent is Encre Noir by Lalique.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseAnd on YouTube: https://www.youtube.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
13. The Beautiful Intensity of the Sun with Master Perfumer Alberto Morillas
55:47||Season 3, Ep. 13There are few perfumers in the fragrance industry more legendary than Alberto Morillas. He's the man behind olfactory hits such as Armani's Acqua di Gio, Calvin Klein's CK1, Estée Lauder's Pleasures, Mugler's Cologne, Kenzo's Flower, and many, many more. He also has his own brand, Mizensir, within which he explores the art of perfumery in beautiful ways. In this season finale, I speak with Alberto about his 50+ year career, his passion for the sun, his love of simplicity, and his creative process. We also speak about his brand new creation for Mizensir: the wonderfully luxurious Chiffre Royale.You can find out more about Mizensir on the brand's website: https://www.mizensir.com/en-gbFollow Mizensir on instagram: https://www.instagram.com/mizensir/Follow Alberto on instagram: https://www.instagram.com/morillas.alberto/Alberto's emotional connection scents are Perfect Oud by Mizensir and Acqua di Gio by Armani.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
12. The Role of the Evaluator with MANE Fragrance Development Managers Ashna Roy and Julie Fwok
58:58||Season 3, Ep. 12What does an Evaluator do? The role of the Evaluator (or Fragrance Development Manager, as they are more often called) is a crucial part of the fragrance development process. They're the conduit between the brand and the perfumer, translating the brief between both parties to ensure that the client gets a fragrance that smells exactly the way they want it to. In this episode I speak to Ashna Roy (Senior Fragrance Development Manager) and Julie Fwok (Fragrance Development Manager) at the fragrance house MANE all about their roles, upcoming fragrance trends, and how culture impacts our experience of scent. It's a truly fascinating discussion.You can find out more about MANE on their website: https://www.mane.com/Follow the brand on instagram: https://www.instagram.com/mane_1871_/Ashna's emotional connection scent is Jasmine Sambac & Marigold by Jo Malone London and Julie's emotional connection scent is NUXE Prodigeux Le Parfum.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
11. Looking to the Past for the Future with Ninth Generation Perfumer Louise Farina
54:34||Season 3, Ep. 11Farina 1709 is the oldest fragrance house in the world. Based in Cologne, Germany, Farina has been producing fragrance for over 300 years. In this week's episode, 9th generation family perfumer Louise Farina joins me to talk about how she is balancing heritage and innovation, respecting the past of the house, whilst building an exciting future.You can find out more about Farina on the brand's website:https://farina1709.com/enFollow the brand on instagram: https://www.instagram.com/farina_cologne/Louise's emotional connection scent is the scent of jasmine.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
10. New Earth with Olfactive O Brand Founder Olivia da Costa
55:07||Season 3, Ep. 10Olfactive O is a unique niche fragrance brand that puts fragrance personalities at the centre of everything they do, even putting them on the labels found on the bottles. It's a collaboration between Creative Director Olivia da Costa (the "O") and a top secret perfumer (the "Olfactive"). In this episode, I speak with Olivia about the inspiration for the brand, how she met her perfumer and their creative process, as well as sniffing their brand new launch New Earth, which has been 10 years in the making.You can find out more about Olfactive O on the brand's website: https://www.olfactiveo.com/Follow the brand on instagram: https://www.instagram.com/olfactive_o/Olivia's emotional connection scent is an as yet un-released Olfactive O creation.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/
9. Standing the Test of Time with Ormonde Jayne Brand Founder Linda Pilkington
01:05:10||Season 3, Ep. 9Linda Pilkington is one of the early pioneers of niche fragrance. Launching her brand Ormonde Jayne 25 years ago, Linda has created a beautifully luxurious range of perfumes with a number of cult classics. Ormonde Jayne perfumes are entirely free of gimmick and showcase unusual ingredients that few other brands use. In this episode I speak with Linda about her journey into perfumery, her creative process, and how Ormonde Jayne has stood the test of time in an ever-evolving market.You can find out more about Ormonde Jayne on the brand's website: https://ormondejayne.comFollow the brand on instagram: https://www.instagram.com/ormondejayne/Linda's emotional connection scent is Ormonde Woman by Ormonde Jayne.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/