Makes You Wonder

In this episode, Oskar sits down with Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, to explore the transformative power of AI in creativity, business, and beyond. Daniel shares his unique journey, from pitching Elon Musk on a yacht to pioneering neuromorphic computing, a new approach inspired by the human brain. With a background that spans AI research, consulting, and public speaking, Daniel offers a rare perspective on how artificial intelligence is reshaping industries and challenging what it means to be creative.They discuss the practical applications of AI in marketing, why data is the true differentiator in today’s business landscape, and how AI can augment human creativity rather than replace it. Daniel also touches on the ethical implications of developing conscious machines and why he believes AI can be a force for good—making life more abundant, efficient, and meaningful.If you’re curious about how AI is influencing the future of creativity, commerce, and human potential, this conversation will leave you with plenty to think about.

In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken.They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape.If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss!

In this episode, Oskar chats with Nick Price, founder of Nmatic AI, about the fascinating blend of creativity and artificial intelligence. Nick shares his unconventional journey from making his first film with old-school editing techniques to leading AI-driven innovation at Nmatic. Along the way, he’s built platforms like Flare Studio and continues to push the boundaries of what’s possible in production.They discuss how AI is transforming the creative industry—from producing animatics at lightning speed to the not-so-distant future where AI may assist in full-scale video production. But don’t worry, Nick reassures us that AI won’t be replacing human creativity any time soon. Instead, it’s a powerful tool that enhances what creatives can achieve.If you’re curious about how AI is shaping the future of content creation and what this means for creative professionals, give this one a listen.Media References"The Rest is Politics” – Nick mentions this history and politics podcast, which he enjoys for its discussions on current political landscapes and leadership challenges.“Life 3.0: Being Human in the Age of Artificial Intelligence” by Max Tegmark – A comprehensive dive into AI’s future and its impact on society and creativity.“Creativity, Inc.” by Ed Catmull – A great read on nurturing creativity within large organizations, which aligns with Nick’s reflections on culture and creativity in big agencies.“AlphaGo” – This documentary about the development of AI that defeated the world’s top Go players gives insight into the broader applications of AI and its potential impact.“Lo and Behold: Reveries of the Connected World” by Werner Herzog – A fascinating look into how the internet and AI are changing our lives.

In this episode, Oskar sits down with Christoph Becker, Chief Creative Officer at Whalar Group, to explore the evolving world of creativity, technology, and the future of advertising. Christoph shares his personal journey, from dropping out of engineering school, writing perfect Helvetica fonts by hand, his time in New York during 9/11 and leading Whalar Group’s innovative creator-first ecosystem that empowers brands today.They discuss the shifts in brand communication, how the creator economy is disrupting traditional marketing models, and why blending entrepreneurship, technology, and creativity is the key to staying relevant. Christoph also reflects on the liberation of creative voices and what it means for brands to be truly authentic nowadays.If you’re interested in how the creator economy is transforming the advertising industry and what the future holds for creative professionals, this one’s for you.

In this episode, Oskar sits down with Eva Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world.The conversation covers key topics like the evolution of brand communication, the role of AI in scaling creative work, and the importance of maintaining authenticity in a rapidly digitalized world. Eva also reflects on the ethical challenges of AI, its potential to influence society, and what the future holds for brands in the AI era.

Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sat down with Oskar to talk all things AI, technology, and creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront the most fundamental questions about our existence.ReferencesJoshua Weissman on YouTubeOlivia Tiedman on TikTokBooks on AI:The Alignment Problem by Brian Christian: Discusses designing machines that reflect human values.Superintelligence by Nick Bostrom: Explores the future of artificial intelligence.Deep Utopia by Nick Bostrom: A lighter book discussing a future where AI solves all the world’s problems.Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.Follow Us:🌐 [Website] (https://www.wondercraft.ai)👥 [LinkedIn] (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk)🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)📸 [Instagram] (https://www.instagram.com/wondercraft.ai/)🤳 [TikTok] (https://www.tiktok.com/@wondercraftai)🙎‍♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444)Oskar’s Socials:🐦 [Oskar's Twitter] (https://x.com/oskarserrander)👥 [Oskar's LinkedIn] (https://www.linkedin.com/in/oskarserrander/)🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander)

Jeff Beringer, the newly appointed Chief AI Officer at Golin, holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity.In this episode of MYW, Oskar sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency.Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work.Chapters00:00 Introduction2:45 Jeff's Background and Role as Chief AI Officer11:30 Previous Paradigm Shifts and Approaches26:50 The Age of AI and its Impact31:20 Approach to AI at the Agency35:12 Collaboration and Partnerships for AI Use Cases43:16 AI's Role in Making Work Better and Faster46:25 Proving the Business Impact of AI48:43 Evolving Skill Sets in the Industry56:34 Generating Immersive Content with AI01:01:50 Golin's AI Model01:06:00 Jeff's Top Media RecsReferencesBen’s Bites NewsletterThe Artificial Intelligence ShowEvolving AIWondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.Follow Us:🌐 Website👥 LinkedIn🐦 Twitter📸 Instagram🤳 TikTok🙎‍♂️ FacebookOskar’s Socials:🐦 Oskar's Twitter👥 Oskar's LinkedIn🧵 Oskar’s Threads

Dimitris Nikolaou completed a masters in computer science from Imperial College London. After his studies, he joined Palantir to work on machine learning projects and has since gone on to co-found the audio startup Wondercraft.AI. In this episode, Oskar Serrander and Dimitris Nikolaou sit down to discuss their favourite technology, how they fight distraction to stay productive, and what defines human creativity from the power of AI.Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.Follow Us:🌐 Website👥 LinkedIn🐦 Twitter📸 Instagram🤳 TikTok🙎‍♂️ FacebookOskar’s Socials:🐦 Oskar's Twitter👥 Oskar's LinkedIn🧵 Oskar’s Threads