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1405 || manufacturing consent
This month's patreon episode is about: Raw milk, Instagram Face, and Manufactured Consent: The relationship between the rise in homogeny, purity culture, and conservatism; and how we can reclaim our agency. The culture of “anti-cringe”, leads to a fear of standing out, which pushes us towards not just one type of look, but one type of ideology as well.
This pipeline, which mass-produces conformity, is exactly what authoritarian systems crave. Purity politics and rising conservatism aren’t just eroding individuality—they’re manufacturing consent for control. When we dress, look, crave, and think the same, we become self-policing agents of the authoritarian state. They don’t need to enforce rules; we do it for them. And when we do the work for them, we become much easier to control.
“THE MASS MEDIA SERVE AS A SYSTEM FOR COMMUNICATING messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.”
These 5 filters (ownership, revenue, sourcing, flak, and fear) ensure that the media marginalizes alternative viewpoints and reinforces the status quo and though they were talking about television media, news, advertisements, and movies, much of the same implications can be applied to the media we consume on the internet. In a lot of ways, the internet didn’t just continue the propaganda model—it optimized it.
Edward S. Herman + Noam Chomsky's Manufacturing Consent: https://chomsky.info/consent02/
Wiki for Manufacturing Consent: https://en.wikipedia.org/wiki/Manufacturing_Consent
Buy the book: https://www.penguinrandomhouse.com/books/78912/manufacturing-consent-by-edward-s-herman-and-noam-chomsky/
Olivia Petter's article: Are we all going to end up with the same face? https://www.the-independent.com/life-style/beauty-features-same-face-instagram-b2534111.html
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The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.
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19: the identity crisis of powerlessness
09:57|"The crisis of identity + powerless is a personal crisis for activists. After the experience of a movement in take-off stage, their view of the world and themselves is transformed. They come to realize that the problem is more serious than they had thought, the governmental institutions, powerbrokers, and democratic processes which they thought would help solve social problems were actually part of the problem, and that the problem can only be resolved if they are part of the solution. Rather than feeling depressed and powerless, activists now need to recognize the power and success of themselves and their movement." - Bill MoyerToday we're going through steps 3-4 of Bill Moyer's 1987 Movement Action Plan (A Framework for Effective Social Movements).Normal Times - "Business as usual" - Politically quiet times that the public is unaware (or feels defeated in face) of the violations of the general public's rights/values/interests. Power-holders lie about their intentions and the most of the public buys into the status quo.Prove the failure of Institutions - A prolonged period of building up the stress on the system. The intensity of public feeling, opinion, and upset required for social movements to occur can happen only when the public realizes that the governmental policies violate widely held beliefs and values. Ripening Conditions - The calm before the storm. Nobody feels like anything is happening.The Take Off - Seemingly overnight, a social problem becomes something EVERYONE is talking about, based on a trigger event AND a non-violent action campaign, that can be repeated on a local level throughout the country.Identity Crisis of Powerless: (The movement is meant to move on to stage 8, but many activists move into this stage, instead.)Majority Popular SupportSuccessContinuing the StruggleTHE SOURCE: Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.htmlDONATE:www.pcrf.netGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.18: when a movement takes off
09:08|Today we're going through steps 3-4 of Bill Moyer's 1987 Movement Action Plan (A Framework for Effective Social Movements).Normal Times - "Business as usual" - Politically quiet times that people are unaware or feel defeated in face of the violations of the general public's rights. Power-holders lie about their intentions and the most of the public buys into the status quo.Prove the failure of Institutions - Build up stress on the system - The intensity of public feeling, opinion, and upset required for social movements to occur can happen only when the public realizes that the governmental policies violate widely held beliefs and values. Ripening Conditions - The calm before the storm. Nobody feels like anything is happening.The Take Off - Seemingly overnight, a social problem becomes something EVERYONE is talking about, based on a trigger event AND a non-violent action campaign, that can be repeated on a local level throughout the country.THE SOURCE: Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.htmlDONATE:www.pcrf.netGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.17: admit things aren't normal
10:37|Today we're going through steps 1 - 3 of Bill Moyer's 1987 Movement Action Plan (A Framework for Effective Social Movements).Normal Times - "Business as usual" - Politically quiet times that people are unaware or feel defeated in face of the violations of the general public's rights. Power-holders lie about their intentions and the most of the public buys into the status quo.Prove the failure of Institutions - Build up stress on the system - The intensity of public feeling, opinion, and upset required for social movements to occur can happen only when the public realizes that the governmental policies violate widely held beliefs and values. THE SOURCE:Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.htmlDONATE:www.pcrf.netGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.16: WIN PUBLIC SENTIMENT
07:15|We are in a war for the hearts, minds, and support of the general public. The power holders are violating our values, so we have to raise consciousness around these violations. The movement's strategy needs to accomplish the following:Publicly show that the social conditions and powerholder policies violate values, traditions, and self-interests of the general public. This includes publicly revealing the difference between official and operative policies and doctrines.Keep the issue and moral violations in the public spotlight and on society' agenda of hotly contested issues.Keep the issue and powerholders' policies on society's political agenda, such as having aid to the contras voted on in Congress rather than carried out secretly by the CIA.Counter the powerholders' social myths, justifications, anddenials that the problem exists.Counter the powerholders' demonology. For example, the thousands of American "citizen diplomats" who visit Russia counter the Reagan demonology that the Soviets are monsters and an "evil empire" by revealing that the Russians are people like us.Involve increasingly larger portions of the public in programs that challenge the powerholders' policies and promote alternative visions and programs.Don't compromise too much too soon.After a large majority of public opinion is won, have an "endgame" strategy that mobilizes the populace and institutions to create change, despite the determined opposition of the central powerholders.Finally the movement's organizations and leadership, especially at the national and regional levels, should serve, nurture, and empower the grassroots activists and promote participatory democracy within the movement.THE SOURCE: Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.htmlDONATE:www.pcrf.netGet Involved:Operation Olive Branch: Spreadsheets + LinksGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.15 : SHIFT POWER (hearts, mind, and public support)
10:17|The process of achieving social change through social movements is the struggle between the movement and powerholders of the hearts, minds, and support (or acquiescence) of the general public. The powerholders advocate policies that are to the advantage of society's elites, but often to the disadvantage of the majority population and in violation of its strongly held values. Before movements begin, however, the populace is usually unaware of the problem and the violation of their values, but they would be very upset and easily spurred to action if they knew. - Bill Moyer THE SOURCES:Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.htmlDONATE:www.pcrf.netGet Involved:Operation Olive Branch: Spreadsheets + LinksGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.14: UNDERSTAND SOCIAL MOVEMENTS
09:32|"There needs to be a revival of democracy through "people power".The increasingly centralized power of the state and other social institutions, combined with the new use of the mass media to carry out the political process, has all but eliminated effective citizen participation in the decision-making process. Centralized power-holders now make decisions in the interests of a small minority, while simultaneously undermining the common good and aggravating critical social problems." - Bill MoyerTHE SOURCES:Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.htmlNuclear Power Info: https://world-nuclear.org/information-library/country-profiles/others/nuclear-power-in-taiwanDONATE:www.pcrf.netGet Involved:Operation Olive Branch: Spreadsheets + LinksGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.what can we do? || 13 : BUILD BETTER OPTIONS
09:32|"Authoritarianism thrives when people are isolated and dependent — when food, energy, housing and safety are controlled by a handful of elites. But when communities feed each other, house each other, teach each other and protect each other — they are less dependent on dominant systems, which allows them to mount a more effective resistance. Such communities, then, don’t just survive. They become ungovernable by any unjust governing body, regardless of who is in power. Not every system can be fixed. But every broken system is an opportunity to build something better. Because once you build it yourself — you never have to ask permission again." - Barbara PetersonThe Sources:Barbara Peterson's Article: https://wagingnonviolence.org/2025/05/building-alternatives-key-counter-authoritarianism/See if local actions are happening near you: https://www.mobilize.us/Indivisible is doing some cool work + has great action items: https://indivisible.org/couphttps://indivisible.org/resourcesWe should be calling our representatives (+ reminding them they work for us): https://5calls.org/GET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.what can we do? || 12 : stay engaged without getting overwhelmed
07:19|"You don’t need to tackle the entire regime to weaken its foundation. You need leverage points — clear, concrete places to act."I wanted to read the whole article I referenced yesterday, because it was really good. When we do a "force field analysis" it makes it easier to know what's worth our attention.The Sources:Daniel Hunter's Article: https://wagingnonviolence.org/2025/05/dont-let-the-news-overwhelm-you-use-this-tool-to-stay-engaged/Useful Trainings in a Trump Era: https://choosedemocracy.us/trainings-in-a-trump-era/See if local actions are happening near you: https://www.mobilize.us/Indivisible is doing some cool work + has great action items: https://indivisible.org/couphttps://indivisible.org/resourcesWe should be calling our representatives (+ reminding them they work for us): https://5calls.org/GET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.what can we do? || 11 : MICROREVOLUTIONS
09:18|Most of us don't have the time, energy, or bandwidth to do anything extra right now, but I hope these guides can be a reminder that there are lots of different ways to engage on a practical level, on any scale.As long as you're alive, you're engaging and that's truly enough. BUT, if you have been feeling the same kind of "listless" that I have, ideally one of these tactics can motivate you (and me) to engage more enthusiastically because there are people are already out there doing the thing, and once you start to create WITH them, you'll start to feel less listless (and less defeated).There are limitless opportunities + countless ways to engage. Find one. Start small, but start somewhere.Do a "force field analysis" and act with intention, so you can feel more courageous when it comes to larger actions. Practice microrevolutions in your day to day life, and remember: We are not cooked, chat. The Sources:Daniel Hunter's Article: https://wagingnonviolence.org/2025/05/dont-let-the-news-overwhelm-you-use-this-tool-to-stay-engaged/Useful Trainings in a Trump Era: https://choosedemocracy.us/trainings-in-a-trump-era/See if local actions are happening near you: https://www.mobilize.us/Indivisible is doing some cool work + has great action items: https://indivisible.org/couphttps://indivisible.org/resourcesWe should be calling our representatives (+ reminding them they work for us): https://5calls.org/GET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcastOR WATCH ON YOUTUBE: www.youtube.com/juliemerica The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment.