Make Good Fashion: A Fashion Business Podcast

➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resourcesAs 2024 wraps up, join Jasmine for a reflective episode of Make Good Fashion. Celebrate your wins, embrace lessons learned, and recharge for a successful 2025. From overcoming challenges to prioritizing self-care, this episode inspires fashion entrepreneurs to pause, reflect, and realign for the year ahead. Have feedback or ideas for 2025 episodes? Email us at yourfriends@makegoodfashion.com or submit via the contact form here: https://www.makegoodfashion.com/contact. Don’t forget to leave a review to help others discover the podcast!

Watch on YouTube: https://m.youtube.com/watch?v=DkrbGQ71FuMIn today's episode, I'll guide you through the step-by-step process of transforming your fashion design into a finished product. From sketching your garment and selecting the right fabric, to creating tech packs, patterns, and samples, and finally getting your design ready for production. I'll also discuss the importance of fit sessions and different types of factories you can work with.Links Mentioned in Video:➡️ Start Your Fashion Brand with the Make Good Fashion Academyhttps://www.makegoodfashion.com/academy➡️ Flat Sketching Books on Amazon:https://amzn.to/48r2pLYhttps://amzn.to/3YroSUzhttps://amzn.to/3Yuog0o➡️ Find Freelance Designers on Fiverr: https://go.fiverr.com/visit/?bta=7130...➡️ Fit Guide: https://www.makegoodfashion.com/fitcheck➡️ Production Checklist: https://www.makegoodfashion.com/produ...

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesToday, I’m excited to sit down with Desiree Gaitan-Buchanan, the founder of Poplinen, a sustainable fashion brand that has been featured on media outlets like Good Morning America, Harper’s Bazaar, and Marie Claire. Desiree joins us to talk about how she built Poplinen with a focus on sustainability, ethical sourcing, and and empowering women of all shapes and sizes.In this episode, Des shares how she landed incredible media features. She also gives us an inside look into her journey of growing Poplinen from the ground up, including sustainable sourcing, the importance of community-building, and balancing her roles as an entrepreneur and a mom.🔗 Key Topics Covered:Tips for securing media featuresBuilding a sustainable fashion brandU.S.-based vs. overseas manufacturingThe importance of transparency and community-building

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn today’s episode, I’m joined by Samantha Mellone, the founder of Coco Marketing, to delve into the best marketing strategies for fashion brands. Samantha shares her journey from working in marketing for companies like Macy’s and Deva Curl to establishing an agency that champions women and BIPOC entrepreneurs. Samantha shares the importance of, foundational marketing, and diversified approaches across channels. With practical tips on PR, celebrity endorsements, and retail strategies. This episode is a must for designers looking to enhance their brand's visibility and succeed in a competitive market.

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesLearn more about the Make Good Fashion Academy----> https://www.makegoodfashion.com/academyIn this episode special guest Kate Knight, a freelance knitwear designer, shares her journey from studying textiles to working in various countries including the U.S. and U.K. Kate explains the intricate process of designing knitwear, from the selection of sustainable fibers to the differences between machine and hand-knitting. She provides insights into creating knitwear collections, sourcing materials, and working with factories while emphasizing the importance of building strong relationships and understanding technical details. The episode is a valuable resource for emerging fashion designers seeking to incorporate knitwear into their collections, with a focus on sustainability and innovation.Connect with Kate!https://www.thecashmeredesigner.comhttps://www.instagram.com/thecashmeredesigner

🔗 Download my FREE Craft Fair Checklist to ensure you're fully prepared: https://www.makegoodfashion.com/popup🔗 Links to Craft Fairs Mentioned: https://www.makegoodfashion.com/craftfairsWant to know how to grow your fashion brand and boost sales at craft fairs and pop-up markets? In this episode, I’ll share the top strategies for success at craft fairs, including how to build your customer base, grow your email list, and select the best markets for your brand.Learn how to make the most of events like Renegade Craft Fair, Unique Markets, West Coast Craft, and more to increase visibility and generate sales. Whether you’re a fashion designer or a small business owner, participating in craft fairs is a great way to reach new customers and grow your brand.👉 Subscribe to the podcast for more tips

In this episode of Make Good Fashion, we delve into how mission-driven brands can effectively translate their brand mission when stepping into wholesale markets. The discussion covers choosing the right retail partners, training retail staff, packaging design, and providing marketing materials. Real-life examples like Tom's Shoes and Patagonia are presented to illustrate successful strategies. Tune in to discover actionable tips on maintaining brand integrity and communicating your mission to attract customers and retail partners.00:00 Welcome to Make Good Fashion00:20 Understanding Brand Mission in Wholesale03:06 Choosing the Right Retail Partners04:22 Communicating Your Brand Mission06:44 Creative Ways to Present Your Brand09:59 Maintaining Strong Retail Relationships10:49 Real-Life Examples and Bonus Tips12:53 Conclusion and Final Thoughts

Don't miss out on our exclusive workshop "Unlocking Retail Success: Three Strategies for Getting Your Fashion Brand into Retail Stores." Learn the secrets to navigating the competitive retail world and secure your spot on store shelves. Reserve your spot at www.makegoodfashion.com/wholesaleJoin us for an insightful conversation with Thea, an experienced fashion buyer with over a decade in the industry. Thea shares her journey from a small town in North Wales to becoming a buyer at iconic stores like Selfridges, Net-A-Porter, and LN-CC. We dive deep into the world of fashion buying, exploring how brands can get noticed by top retailers, the importance of having a distinct brand DNA, and the shift towards sustainability in fashion. Learn invaluable tips on pitching to buyers, effectively using social media for brand discovery, and the evolving trends in the fashion market. Whether you're an emerging designer or interested in the business of fashion, this episode is packed with wisdom and practical advice to help you succeed.