Love Irish Food - 'Green Ireland' Podcast Series
Leaders Session - “Building Strategy for a Future Ireland” II
Season 1, Ep. 8
In episode 8, the second episode of the Leaders Session, host Conall O Moráin speaks to James Flahavan, Manager, Flahavan’s and Brian O'Sullivan, Managing Director - Retail at KeelingsWe learn about identifying growth opportunities through market research and being agile in forecasting the challenges ahead and the approach of these food industry leaders in their strategy formulation.Both domestically and globally, the food and drinks industry has experienced a number of significant shocks in recent years. From recession, to pandemic, and fallout from our largest export partner, the UK, leaving the EU block. Yet, despite all the adversity, the Irish food and drinks industry has shown growth with inspiring stories from many local Irish brands.A combination of inward focus on the domestic market and growing the support local customer base and looking beyond our neighbours, to find new markets and customers internationally.
Leaders Session - “Building Strategy for a Future Ireland”
Season 1, Ep. 7
In episode, 7 the first episode of the Leaders Session, host Conall O Moráin speaks to John O'Connor, Managing Director, Tayto Snacks and Kevin Donnelly, Managing Director, Britvic Ireland. We learn how past experience and learnings in business shapes the approach of these leaders in their strategy formulation.Both domestically and globally, the food and drinks industry has experienced a number of significant shocks in recent years. From recession, to pandemic, and fallout from our largest export partner, the UK, leaving the EU block. Yet, despite all the adversity, the Irish food and drinks industry has shown growth with inspiring stories from many local Irish brands.A combination of inward focus on the domestic market and growing the support local customer base and looking beyond our neighbours, to find new markets and customers internationally. The path to success is of course cobbled with challenges, we find out in this episode the style of these leaders in dealing with the challenges that the Irish food and drink industry face.
DIGITAL MARKETING – Talking to Irish audiences online.”
Season 1, Ep. 6
In this episode, we are given an insight into the learnings on digital marketing from Stephen Cramp who manages iconic Irish brand Club Orange and the Britvic Ireland portfolio. While we also learn some great tips from homegrown start-up Jo’s Absolute Nutrition about how Jo Davey launched online with little or no budget and and went on to build a very active audience.
"What is Green? Irish Food Brands - What do they mean to us?" (Checkout Top 100 Brands 2021)
Season 1, Ep. 5
In the 5th episode of the Green Ireland Podcast Series, host, Conall O Morain explores the landscape of Irish food and drink brands in 2021 and is joined by Maev Martin, Editor of Checkout, Ireland’s leading B2B grocery retail trade magazine and Kieran Rumley, Executive Director, Love Irish Food, formerly marketing director at Batchelors.Checkout Top 100 Brands is themost anticipated Grocery Retail publication of the yearand is widely regarded as the definitive guide to Ireland's biggest and best selling brands. In this episode, the audience will get an insight into what Irish brands have climbed the rankings and discover if Irish brands have unique characteristics that make them local.Kieran Rumley has driven growth of the Love Irish Food symbol to a consumer awareness level of 88%. 2021 saw a big increase in new members joining Love Irish Food. Now with over 70 companies, equating to nearly 100 Irish food and drink brands, there is recognition of Love Irish Food as the key provenance indicator for Irish food and drink brands. Kieran discusses trends in the food and drink industry and and highlights the activity of Irish food and drink brands.
"THE GREEN, GREEN GRASS OF HOME" - MAKING AN INTERNATIONAL BRAND FROM HOME
Season 1, Ep. 4
In this 4th episode,"THE GREEN, GREEN GRASS OF HOME" - MAKING AN INTERNATIONAL BRAND FROM HOME, Conall O Morain speaks to Maxine Hyde, Ballymaloe Foods, Tom Cronin, and Peter Maguire, Rye River Brewing. Love Irish Food is synonymous with local Irish brands from heritage brands like Flavahan’s, to iconic brands like Ballymaloe to home grown recent successes such as Rye River and East Coast Bakehouse. How does a brand make that leap from the green, green grass of home to become a success internationally? Besides hard work…What do you need to make it happen internationally? The right distribution network? What communications strategies are best to build brand awareness and presence abroad? Chasing the diaspora or do people seek to eat irish food globally?In this fascinating episode, Conall O Morain speaks to Maxine Hyde who runs Ballymaloe Foods in Little Island, Cork. The company was established 30 years ago by her mother, Yasmin, the daughter of Myrtle Allen. Tom Cronin, Rye River Brewing who having gained more than 25 years’ experience working for drinks giants including Heineken and Molson Coors, Tom Cronin moved in 2013 to become a director of Rye River Brewing Company – a craft brewery that now has a range of more than 30 beers under six brands. Peter Maguire, Rye River Brewing with over 15 years’ experience, having held various positions in customer business development, sales team leadership and principle management within Richmond Marketing, Pernod Ricard (IDL), Nestle Ireland and Boramic Candles. Together, Tom Cronin and Peter Maguire and their team have not only created a hugely successful local brand in the domestic Irish market but established their brands worldwide.
"Green for Growth” – Investment and Growth in Ireland
Season 1, Ep. 3
Episode 3 – “Green for Growth” – Investment and Growth in IrelandIn the third episode, Conall O Móráin speaks to guests Alison Cowzer, Co-Founder, East Coast Bakehouse, Tom Gannon and Niall McGrath, Co-founders of Cali Cali Foods about traditional investment from banks v.new alternative methods of funding.
“Selling Online with a Green Heart” – Digital Marketing and E-Commerce Platforms
Season 1, Ep. 2
In the second episode, Conall O Móráin speaks to guests Mary Sadlier, Owner, Coole Swan and Suzanne Walsh, Brand Manager Ireland, Flahavan’s about pivoting your business on-line. This is an important introduction for any food or drink brand considering selling on-line.
Episode 1 - "Green Planet" - Sustainability through the Support/Shop Local Movement
Season 1, Ep. 1
Welcome to the first episode of the Love Irish Food - 'Green Ireland' Podcast Series with host Conall O Móráin where speaks to guests Sian Young, Head of People and Planet, Britvic Ireland, Michael McCambridge, Owner, McCambridge Bread about their sustainability journey.