Love Irish Food - 'Green Ireland' Podcast Series

7/30/2021

"THE GREEN, GREEN GRASS OF HOME" - MAKING AN INTERNATIONAL BRAND FROM HOME

Season 1, Ep. 4
In this 4th episode,"THE GREEN, GREEN GRASS OF HOME" - MAKING AN INTERNATIONAL BRAND FROM HOME, Conall O Morain speaks to Maxine Hyde, Ballymaloe Foods, Tom Cronin, and Peter Maguire, Rye River Brewing. Love Irish Food is synonymous with local Irish brands from heritage brands like Flavahan’s, to iconic brands like Ballymaloe to home grown recent successes such as Rye River and East Coast Bakehouse. How does a brand make that leap from the green, green grass of home to become a success internationally? Besides hard work…What do you need to make it happen internationally? The right distribution network? What communications strategies are best to build brand awareness and presence abroad? Chasing the diaspora or do people seek to eat irish food globally?In this fascinating episode, Conall O Morain speaks to Maxine Hyde who runs Ballymaloe Foods in Little Island, Cork. The company was established 30 years ago by her mother, Yasmin, the daughter of Myrtle Allen. Tom Cronin, Rye River Brewing who having gained more than 25 years’ experience working for drinks giants including Heineken and Molson Coors, Tom Cronin moved in 2013 to become a director of Rye River Brewing Company – a craft brewery that now has a range of more than 30 beers under six brands. Peter Maguire, Rye River Brewing with over 15 years’ experience, having held various positions in customer business development, sales team leadership and principle management within Richmond Marketing, Pernod Ricard (IDL), Nestle Ireland and Boramic Candles. Together, Tom Cronin and Peter Maguire and their team have not only created a hugely successful local brand in the domestic Irish market but established their brands worldwide.