Local SEO Today

“Community is everything when it comes to building your business.” Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group. She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit. “Keeping clients is just as important as acquiring clients.” Lis has learned a lot in business after working in retail for many years before embarking on her own business. On this podcast we discussed this and so much more: -The importance of knowing your audience -How mentorship has improved her business -How she uses technology in her business -Knowing your target audience -Retaining customers -When you should reevaluate your business -Her pillars in life If you want to learn more about Lisa, click the links below. Website: https://lisalarter.com/ LinkedIn: https://www.linkedin.com/in/lisalarter/ Twitter: https://twitter.com/lisalarter

“No decisions are permanent. It’s okay to be wrong.” Brad Martineau is the co-founder and CEO of Sixth Division. He spent 7 years leading the product development team at Infusionsoft before he was laid off, something he is grateful for today. At Sixth Division, he helps entrepreneurs build a better client journey through automation that results in more sales. “Entrepreneurship is the greatest tool to show you all of your weaknesses and learn how to confront them.” As an entrepreneur himself and someone who works with business owners every day, Brad has an interesting perspective on entrepreneurship and overcoming challenges in business. On this podcast we talked about his advice on growing your business and much more: How we operate out of fear Getting clarity in your business Overcoming challenges in business His philosophy for being successful in life Scaling your business and when is the right time Trying your own process And best of all, Brad reveals the single greatest skill set for entrepreneurs. If you want to learn more about Brad, check out the links below. Website: https://www.sixthdivision.com/ LinkedIn: https://www.linkedin.com/in/bradmartineau/ Twitter: https://twitter.com/bradmartineau

“As you grow your business, your problems grow as well.” Danny Randazzo is a real estate investor, author, entrepreneur, mastermind host and speaker. After working in corporate America, Danny realized that he wanted more. He wanted to be able to put his family first and have financial freedom. He left his job at 30 and shifted his business goals and focus, building a real estate portfolio that generates monthly income. Today his company controls over 225 million in real estate assets. “You can get so much further faster with a coach.” On this podcast, we discussed Danny’s journey to financial freedom and what he learned along the way. -Knowing your purpose -The importance of financial literacy -Passive investing -Fear surrounding money -The importance of coaching If you want to learn more about Danny or reach out, click the links below. Website: https://dannyrandazzo.com/ LinkedIn: https://www.linkedin.com/in/danny-randazzo-61126449/ Twitter: https://twitter.com/dannyrandazzo

“I don’t think enough companies say no to customers.” April Dunford is a positioning consultant, entrepreneur and angel investor. With over 25 years of experience, April has a unique understanding of the pillars of business success. She has worked as an executive for a series of 7 successful startups and helped them launch 16 products and launched even more as a consultant. This past year she wrote her first book, Obviously Awesome, outlining her methodology for product positioning. “You gotta be better than other folks at something and that’s where you’re going to win.” During this podcast we discussed April’s journey in business and how she transitioned from corporate life to running her own business. We also covered: -The importance of passion in business -Finding your good fit customer and learning to say no to bad fit customers -How she wrote her first book -How positioning can help your business -How to overcoming mistakes in business If you want to learn more about April, check out the links below: Website: https://aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Twitter: https://twitter.com/aprildunford

“The entrepreneurial experience has been the biggest class in personal development I’ve experienced.” Greg Hickman never dreamed of being an entrepreneur but he’s been running his own businesses since 2012. When he originally started, Greg was devoted to mobile marketing. However after a few years, he realized that it wasn’t the right path for him and he started System.ly. His vision was to help businesses scale using automation, systems and processes. Since starting System.ly Greg has found his niche and has helped countless owners improve their processes and grow their business. “If you’re stagnant then what are you doing?” On this podcast, Greg discusses his journey in business and how he navigated the ups and downs of entrepreneurship. We also discuss: Business networking Technology in business Changing the focus of his business How automation can help a business grow If you’re interested in learning more about Greg, click the links below. Website: https://system.ly/ LinkedIn: https://www.linkedin.com/in/greghickman Twitter: https://twitter.com/gjhickman?lang=en

In the world of SEO, keywords are what help you rank. But what keywords do you go after? High volume keywords are great. But they also mean a high volume of competition! Low volume keywords don't get searched as frequently, but there is also less competition. We'll tell you how to target these low-volume keywords and how they can help you rank more quickly and get more leads immediately!

“Know who you’re speaking to and who you’re serving.” Ramon Ray is a four-time entrepreneur, a global keynote speaker and a best-selling author. As the founder of Smart Hustle Media and SmallBizTechnologies.com he has overcome mistakes in business and found his way to success. Ramon also started the Smart Hustle Growth Conference, hosted in New York City, which brings entrepreneurs together and helps them build strong and profitable businesses. “Take a course and learn the fundamentals of how to sell. It’s important.” In this podcast, Ramon discusses his own entrepreneur journey and the challenges that he faced along the way. We also cover: -Tips on starting a business -The importance of knowing your numbers -Understanding your weaknesses -New technology in business -Should you fake it until you make it? If you want to learn more about Ramon, check out the links below. Website: https://www.ramonray.com/ LinkedIn: https://www.linkedin.com/in/ramonraysmallbiz/ Twitter: https://twitter.com/ramonray

“It’s about learning as you go and the only way to do that is to mess up.” Jeff Weisbein is the founder of BestTechie, a company he actually started when he was just 13! He has worked to build it into a digital media company and leads a team to create content and interview various executives about their stories. Jeff is also the founder of KYA, an audience insights platform that helps publishers understand and track their audiences. “If you’re not doing something you’re passionate about, at some point your fire is going to burn out.” Being a business owner since his teen years has given Jeff some amazing experience in growing your company and handling business decisions. We touched on all of that and more in our discussion, like: -Finding your purpose in business -The importance of sharing your content -Learning as you go -Overcoming mistakes in business -Why you shouldn’t be the smartest person in the room If you want to learn more about Jeff, click the links below. Website: https://www.besttechie.com/ Twitter: https://twitter.com/jeffweisbein LinkedIn: https://www.linkedin.com/in/jeffweisbein/