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Living on the Virg Podcast
Patience in a Bottle: Christina Falik of Gershon Bachus Vintners | Women in Business Finale
Ep. 123
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In this episode of Living on the Virg, Virginia heads to beautiful Temecula wine country for a conversation with Christina Falik, owner of Gershon Bachus Vintners — better known as GBV Winery.
What unfolds is more than a conversation about wine. It’s a conversation about vision, patience, business, identity, and building something meaningful from the ground up.
Christina shares how she and her husband went from not drinking wine at all… to creating one of Temecula’s most respected boutique wineries. From researching Napa family wineries in the early 2000s to planting vineyards with intention, Christina explains why they chose patience over speed, quality over quantity, and relationships over crowds.
They discuss:
- Building a winery from scratch
- Why GBV waits years before releasing red wines
- The difference between creating a business and creating an experience
- Marketing luxury products and finding the right customer
- The challenge of entering a male-dominated industry
- Why referrals and relationships built the winery
- How aging, purpose, and entrepreneurship evolve over time
- Creating a place where people feel like family
You’ll also hear Christina’s thoughts on legacy, risk-taking, discipline, and why she believes life is too short for bad wine.
Plus: GBV is offering Living on the Virg listeners 10% off bottle wine purchases using code VIRG online or at the winery.
Whether you love wine, entrepreneurship, or hearing how women build meaningful lives in different seasons, this conversation is full of wisdom, warmth, and honesty.
🍷 Use code VIRG for 10% off bottle purchases at GBV Winery. @ www.GershonBachus.com
#LivingOnTheVirg #WomenInBusiness #ChristinaFalik #GBVWinery #GershonBachusVintners #TemeculaWineCountry #TemeculaWineries #WinePodcast #WomenEntrepreneurs #WomenWhoLead #LuxuryWine #CabFranc #WineLife #PodcastInterview #MidlifeConversations #Entrepreneurship #FemaleFounder #TemeculaLife #LifestylePodcast #WineLovers
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