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New Tourism approach to focus on food tourism

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Sharon Noonan is a Limerick-based food and drink marketing consultant and the voice behind Best Possible Taste, Ireland’s longest-running food and drink podcast. She works closely with producers, hospitality businesses and tourism bodies, and has a front-row view of how food and drink experiences are shaping how visitors choose where to go and how long they stay. With the Government’s new National Tourism Policy putting a strong focus on food-led tourism, Sharon joined Joe Nash on Limerick Today to look at what Limerick already does well, and where the next opportunities lie.

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