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cover art for Limerick based farmer-owned brand launches innovative 'Made Without Nitrites

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Limerick based farmer-owned brand launches innovative 'Made Without Nitrites

Truly Irish has launched what it says is Ireland's first Bord Bia-certified rashers made without nitrites, replacing them with fruit and spice extracts instead.


The farmer-owned company says it's responding to growing consumer demand for simpler, more natural ingredients. Sharon Reale, Commercial Director with Truly Irish, joined Gillian.


Image via TrulyIrish.ie


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