Lifting The Lid

founder of gleam dom smales is here to lift the lid on the brit crew era, how gleam began, spills the tea on hello world live - plus what still matters in talent today: relationships, negotiation, and making great entertainment - not just ads.we’re talking…- how gleam really started- 2010–14: building before the brand money arrived + key hires- brit crew throwback- leading through growth (wins, mistakes, burnout- the next wave: creator-led formats, streamers, and the future of mainstream mediagot a dilemma or hot take? comment or dm @liftingthelidpodnew eps wednesdays 8am - watch on youtube & spotify & don’t forget to hit follow or subscribe wherever you’re tuning in 🫶---this episode is proudly sponsored by TIDE ➡️ click here!!use code ‘verity50’ for £50 cashback - terms and conditions apply.---pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subjectand ofc, follow and subscribe so you never miss an episode 🎀

this week we have brand-side brains in the room !! beth & izzy from spring the agency are here to unpack how creators get picked, paid, and re-booked…and what that might mean for you.plus…fees & usage: what actually earns £100k+trips: why being nice keeps you invited backgifting: actually using the products over quick **flatlayspitching tipscommunity over clout: why partnerships beat one-offsgot a dilemma? join us on socials and dm @liftingthelidpodnew eps wednesdays 8:00 am 🎙️ don’t forget to hit follow or subscribe 🫶--this episode is proudly sponsored by TIDE ➡️ click hereuse code ‘verity50’ for £50 cashback - terms and conditions apply.--pov: you start talking openly about the influencer spacejoin host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode

this week we’re back diving into some big topics… from upfront pricing, to content creator career routes - and the creator brand launch everyone’s talking about (!!) we’re talking…- a degree in content creation? the modules and whether creativity can be taught- we’re unpacking the long-awaited sophia & cinzia brand launch - rooms 🐹🌼🎀- plus a team update - we are growing !!got a dilemma or hot take? drop it in the comments or dm @liftingthelidpodlike, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶---this episode is proudly sponsored by tide 🏦if you want to start your business banking journey, click the link 👉🏼 here!!---pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode

we’ve got our first guest this season (!!)kendra from the good egg - an influencer marketing agency - joins us to talk all things campaign strategy + talent from a brand perspective.we dig into what actually moves a creator from “shortlist” to “booked,” how fees are being decided right now, and the comms that keep campaigns (and relationships) alive.this week’s industry chat:- when a single video is £100k+, what justifies the cost (market fit, audience, outcomes- the line between healthy pushback and stonewalling- why quick dms > cold decks (to start)- what agencies actually show brands (fees, deliverables etc)got a dilemma or hot take? drop it in the comments or dm @liftingthelidpodlike, follow & subscribe the podcast - new eps wednesdays 8:00 amand join us on socials @liftingthelidpod 🎙️🫶---want to start your business banking journey with tide? click the link 👉🏼 https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB---pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode

tbh irl is one week away (!!) so we’re getting very real about “creator as business” - from finance and six-figure scaling to missed deadlines, dream trips, and the power of actually picking up the phone.this week’s industry chat:- our managerial take on ‘that’ scene in the molly mae doc… 📺what a late deliverable *really* does behind the scenes, why lying never helps, and how creators + managers protect those all-important brand relationships- turning creators into ceo’s 💼breaking down the tbh irl lineup (oz badat, rachel harris, jade beason, grace andrews, hannah holland ?!) - forecasting, p&ls, scaling to 6-figures, and why manager-led, ops-focused education matters- “you’ve been dropped from the trip” ✈️we give our take on this week’s creator confession where a listener tells all on being dropped from a brand trip… and finding out someone “bigger” is going instead eep 😬like, follow & subscribe the podcast - new eps wednesdays 8:00 amand join us on socials @liftingthelidpod🎙️🫶---want to start your business banking journey with tide? click the link 👉🏼 https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB---pov: you start talking openly about the influencer space 🤭join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode 🫶🏼 ✨

sofa season is officially on… blankets, biscuits, and creators all over prime-time 📺 this week we dig into the creator takeover of autumn telly (strictly, traitors, bake off, and i’m a celeb rumours): why broadcasters want them + how it shifts audience demos.plus we chat all about virgin red’s £50k “head of yes”: competition or ambassadorship? what the ts&cs imply (usage, deliverables), and who should apply !!and this week’s lifting the lid confession is from a niche creator who watched a brand’s “inspired by” trip flood her feed… with zero invites coming her way (?!) here’s how to reset the relationship and still win the workplus… are you ready to make 2026 your best year yet?because tbh is going irl !! 🥳 on wednesday 19th november, we’re bringing together creators, managers, and industry insiders who are actually shaping what comes next - for one night only - and you’re invited.get your tickets via the link HERE and use the code “liftingthelid” to get your discount… see you there 🤭like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶----------pov: you start talking openly about the influencer spacejoin host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode

we’re debriefing the bcreators… and celebrating at tbh !! 🥹 this year shell took entertainment creator of the year (and got a standing ovation!!), we unpack what actually moves judges *and* brands…we also talk:- dan & phil go official (after 16 years): parasocial economics, privacy strategies, and timing disclosures on your own terms- the fellas x global: video-first podcast ip, what legacy media is buying (audience, clip engine, format stacks), and probable earn-out mechanics- “a creator copied my style” - inspiration vs plagiarism; when hooks/edits cross into protectable ip; how to ask for credit (and when to let it go)plus… are you ready to make 2026 your best year yet? because tbh is going irl !! 🥳 on wednesday 19th november, we’re bringing together creators, managers, and industry insiders who are actually shaping what comes next - for one night only - and you’re invited.we’re giving you exclusive access to discounted tickets.click the link https://luma.com/4kyuno6z and use the code “liftingthelid” to get your discount… see you there 🤭like, follow & subscribe the podcast - new eps wednesdays 8:00 amand join us on socials @liftingthelidpod 🎙️🫶---pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subjectand ofc, follow and subscribe so you never miss an episode

it’s episode 3!!! 🎙️✨ and we have our brand new disco ball cups at the ready 🪩 as we’re reminded just how small the creator world is… and how to do creator-led brand experiences right !!this week’s industry chat:- uk vs us disclosure: when you must add ad, gifted, affiliates, founder/investor posts, and why “add the ad” is the safest play- asa confusion: why a blanket “ad” can mislead audiences, where nuance matters, and our platform fix (built-in stickers for ad/gifted/own brand/affiliate)- brand/manager responsibility: who catches missing disclosures, and why approval chains should never miss “ad”- clever (but risky) tactics: the “not-an-ad” style video that screams affiliate - what flies in the us vs the ukin true lifting the lid style, we answer your confessions:- dream partnership gone chaotic: late briefs, moving goalposts - how to reset with a call, a tracker, and a written recap- thinking of leaving your management: comparison vs reality, get clear on what *you* want, and have the human conversation firstgot a dilemma or hot take? tell us all in the comments… or dm @liftingthelidpod ! like, follow & subscribe - new eps weds 8am 🫶🏼---pov: you start talking openly about the influencer space 🤭join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode