Life, Money & Love with Dylan Mullan

In this episode, I’m answering your biggest questions about e-commerce, business growth, and the mindset needed to succeed. I break down exactly how I built a multi-million-dollar brand, the biggest mistakes most people make, and the strategies that actually work. From my 3P formula for finding winning products to the AI tools that save me hundreds of hours, I’m giving you an inside look at what it really takes to build and scale a successful brand.I also talk about the hard truths of entrepreneurship—the sacrifices, the challenges, and the lessons I’ve learned along the way. We dive into topics like profit margins, product validation, marketing strategies, and how to create content that actually converts. In this episode:The 3P Formula for winning products – The simple but powerful 3-step process I use to find high-demand products that customers actually want to buy.Why most e-commerce brands FAIL (and how to avoid it) – The biggest mistakes new entrepreneurs make when launching a brand and how I sidestep them.How AI is changing e-commerce forever – The AI tools I personally use to save hundreds of hours and automate key parts of my business.The truth about profit margins & pricing strategy – How to ensure your business is profitable from day one by hitting the right gross margin benchmarks.How to scale an ecom brand without huge ad budgets – The exact organic and paid marketing strategies I use to grow brands fast without wasting money.The secret to balancing work, life, and business growth – Why sacrifice is necessary, how I structure my time, and the reality of building something great.The power of content in e-commerce success – Why founder-led content is a game-changer, and how I create content that actually drives sales.The importance of repeat customers & lifetime value – How I stop relying on ads and build a product ecosystem that keeps customers coming back.How I’m launching my next 7-figure brand – The behind-the-scenes look at my newest business venture, the niche I’m targeting, and what I’m doing differently this time.—Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullan

Davey Rooney went from struggling with anxiety and workplace bullying to building one of the most exciting skincare brands on the market today. As the founder of Boring Without You, he turned a simple idea into a business stocked in major retailers like Priceline.But this wasn’t just luck, Davey cracked the code on what the skincare industry was missing, and now his brand is thriving. With hundreds of thousands of followers on social media, he’s also become a trusted voice in beauty and skincare education.In this episode, Davey opens up about the panic attack that changed his life and how a text message saved him from one of his lowest moments. From launching his brand in 2022 to scaling it at record speed, he reveals the highs, the struggles, and the unexpected lessons of growing a business.From Panic Attacks to a Beauty Empire – How a terrifying moment on a tram led Davey to completely change his life and start Boring Without You.Why 70% of People Have Combination Skin (And Nobody Talks About It) – The surprising gap in the skincare market that Davey discovered and turned into a thriving business.The Power of Education in Business – Why Davey refused to launch a brand with just surface-level knowledge and instead studied cosmetic science to gain an edge.Social Media vs. Traditional Marketing – How Davey built a loyal following of hundreds of thousands without spending millions on advertising.The Retail Breakthrough – What it actually takes to get stocked in major stores like Priceline and the challenges that come with retail expansion.Overcoming Workplace Bullying and Self-Doubt – How Davey went from being bullied at work to becoming a confident business owner and creator.The Risk of Going All In – Why Davey quit his job and bet everything on his skincare brand, even when success wasn’t guaranteed.Building a Brand That Stands Out – How Boring Without You uses bold packaging, unique branding, and fun marketing to grab attention in a crowded industry.The Money Side of Business – The reality of scaling fast, handling big retail orders, and managing cash flow in a growing company.Why the Beauty Industry Needs Disruption – How traditional skincare brands are missing the mark and what Davey is doing differently to change the game.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Davey here👇Instagram: https://www.instagram.com/skincaredavey/?hl=en

In this episode, I sat down with Bella Moro, the founder of My Cavoodle, a pet care brand that went from a simple idea to making $100K per month! Bella didn’t start out as an entrepreneur—she came from a corporate marketing job, dreaming of escaping the 9-to-5 grind. But when she struggled to find the right shampoo for her Cavoodle, she saw a gap in the market. Instead of settling for what was out there, she created her own product… and it completely changed her life!Bella’s journey wasn’t easy. She started small, working on her business while still in her full-time job. With no experience in e-commerce or product manufacturing, she had to learn everything from scratch. From late nights researching formulas to figuring out how to market her products, Bella shares exactly how she built her brand from the ground up. Now, My Cavoodle is a must-have brand for dog owners, and Bella has turned her passion into a thriving business.In this episode: From Side Hustle to 6 Figures – How Bella took My Cavoodle from a small idea to making $100K per month in sales.Leaving the 9-to-5 Behind – Why Bella walked away from her corporate marketing career to bet on herself and build her dream business.Spotting a Million-Dollar Opportunity – How a simple frustration with dog shampoo led Bella to create a product that dog owners love.The 8 Business Changes That Changed Everything – The key strategies Bella used to scale from $10K to $100K/month.The Dark Side of the Pet Industry – What most people don’t know about pet care products, and why Bella is changing the game.Building a Brand That Customers Obsess Over – The marketing secrets behind My Cavoodle’s cult-like following.Scaling Without Investors – How Bella bootstrapped her business and turned it into a profitable brand without outside funding.Balancing Business & Life – The realities of being a solo founder, managing stress, and staying motivated through the ups and downs.The Hardest Lessons in E-Commerce – The biggest mistakes Bella made along the way and how she turned failures into fuel for growth.What’s Next for My Cavoodle? – Bella’s vision for the future and how she plans to take her business to the next level.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Bella here👇Instagram: https://www.instagram.com/bellamoro_mymarketingempire/

Corbin Halliday is the inspiring founder of Three Warriors, an award-winning organic tanning and skincare brand taking the beauty world by storm. From a small-town dreamer to a trailblazer in clean beauty, Corbin’s journey is nothing short of incredible. In this episode, we dive deep into the story behind his rise, the challenges he faced, and how he built a brand that now sells a product every minute.Corbin shares how battling a chronic illness pushed him to rethink everything—his health, his career, and the kind of products people put on their skin. Refusing to settle for anything less than perfection, he created a line of products that are not only organic and sustainable but also deliver jaw-dropping results. His dedication to clean beauty and authenticity helped Three Warriors become one of Australia’s most loved brands, trusted by customers worldwide.We explore the highs and lows of Corbin’s journey, from overcoming personal setbacks to creating a business that’s redefining beauty standards. You’ll hear how he turned adversity into fuel for success, the secrets behind his innovative business strategies, and the powerful lessons he learned along the way. In this episode:From personal health struggles to global success – How Corbin Halliday’s chronic illness inspired the creation of Three Warriors.The origins of Three Warriors – Why Corbin was determined to make organic, safe, and effective tanning products that consumers could trust.Building a clean beauty empire – The strategies Corbin used to scale his business from a small idea to an internationally recognized brand.Overcoming adversity as an entrepreneur – The mindset shifts Corbin embraced to navigate personal and professional challenges.Sustainability in skincare – How Three Warriors balances eco-conscious practices with high-performance products.The power of authenticity – Why staying true to your values and story can be your biggest strength in building a brand.From local to global – How Corbin expanded Three Warriors from Tasmania to become a worldwide sensation.Secrets to scaling a business – The lessons Corbin learned about marketing, product development, and customer loyalty while growing his company.The importance of resilience in entrepreneurship – How Corbin’s determination helped him overcome setbacks and thrive.Inspiring others through success – Why Corbin believes sharing your story can empower others to pursue their dreams.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Corbin here👇Instagram: https://www.instagram.com/corbinhalliday/?hl=en

Frank Greeff is the kind of entrepreneur who doesn’t just dream big - he acts on it. Co-founder of RealHub, which later became RealBase, Frank built one of Australia’s most successful real estate tech companies before selling it in a jaw-dropping $180 million deal.In this episode, Frank shares the ups and downs of his entrepreneurial path, from starting with nothing and navigating financial struggles to building a company with his brothers that transformed an industry. He dives into how he tackles challenges, sets massive goals, and reimagines what success looks like after reaching the top. Frank also talks about how to reset your mindset, think strategically over 10 years, and why it’s okay to toss out months of work if it’s not the right move.Whether you’re an entrepreneur looking for inspiration, someone dreaming of starting a business, or just curious about what happens behind the scenes of a $180M deal, this episode is packed with motivational stories and actionable advice.In this episode:How Frank co-founded RealHub and turned it into RealBase before its $180M exit – Learn the story of building a business empire with his brothers and navigating the challenges of working with family.The importance of setting a clear “North Star” for long-term goals – Why you don’t need every step planned, just a big vision to guide you forward.Why pivoting is crucial in business – Frank shares how he scrapped months of work to take a smarter direction and why that decision paid off.The mental and emotional rollercoaster of entrepreneurship – Hear about the highs and lows Frank faced and how he managed to stay grounded.Thinking in 10-year blocks to make smarter decisions today – Frank explains how long-term planning changes your approach to everyday choices.How to recalibrate your mindset after life-changing success – The surprising lessons Frank learned about purpose and fulfillment post-exit.The value of testing the market and embracing feedback – Why listening to what the market tells you can be more important than following your plan.Why failure is an essential part of success – Frank’s story of losing everything and how it became the fuel for building something extraordinary.Practical advice for starting fresh in 2025 – Frank’s tips on setting big goals and breaking them into achievable actions.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Frank here👇Instagram: https://www.instagram.com/frankgreeff_/?hl=en

Adam Bouris, CEO of Who Is Elijah, is back to reveal how his team pulled off one of Australia’s most incredible Black Friday sales - $3.8 million in revenue on Black Friday! Known for being one of the fastest growing, luxury fragrance brands, Who Is Elijah continues to rewrite the rules of marketing, scaling, and building a thriving brand.In this episode, Adam dives into the strategy behind their record-breaking success. From the innovative "content engine" that transformed their marketing approach to handling 31,000 orders during a chaotic 20-day shipping frenzy, Adam shares the real story behind the numbers. But success wasn’t without its challenges: from skyrocketing ad budgets to solving logistical nightmares, Adam talks candidly about the stress, mistakes, and breakthroughs that defined this Black Friday campaign.Whether you’re an entrepreneur looking for actionable insights, or simply curious about what it takes to generate millions during Black Friday, Adam’s story offers a rare glimpse into the mindset and methods of a CEO making waves in the e-commerce space.In this episode:How Adam’s “content engine” strategy fuelled $3.8M in Black Friday sales — a game-changer for Who Is Elijah!The secret formula to scaling an e-commerce business and why it’s not just about increasing ad spend.Handling the pressure: how Adam navigated high-stakes decisions, including one that saved thousands of orders.The creative campaigns that broke through the noise and drove unprecedented traffic.Building a high-performing team with an average age of just 21 and keeping them inspired.The emotional and mental toll of being a CEO during pivotal moments (and how Adam managed it).The lessons Adam learned from mistakes that could have cost millions and how they’ve shaped his strategy for 2025.Why hype and anticipation are critical for pre-sales and how to master them in your own business.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇https://calendly.com/viralbrandbuilder/applyformentorshipFollow the channel here👇Instagram: https://www.instagram.com/lifemoneyandlove/?hl=enTikTok: https://www.tiktok.com/@lifemoneyandloveYoutube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Adam here👇Instagram: https://www.instagram.com/adambouris/Who Is Elijah: https://www.instagram.com/whoiselijahparfum/