Guest: Sophie Lee

Today I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach!&nbsp; Sophie doesn't just want to help people who are interested in making money. She’s putting the powerful brand storytelling tools she’s learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-driven, impact-driven businesses and female founders with something to say. (She is also a fellow disco-ball-loving, collaboration-not-competition, sparkly badass; you can see why we get along!) ❤️ One of the themes we discuss over and over in this episode is about what it means to use one's voice. Sophie is all about empowerment of people's voices, specifically people who want to make positive changes in the world, and helping them harness the power of communication to do just that. Hearing Sophie’s journey makes it clear not only that she really knows her stuff, but also that she’s finely honed her personal values, her sense of self, and her own commitment to using these tools for good. In this episode:<ul><li>Teaching English to the Czech government</li><li>Joining the Disney “cult” in Shanghai</li><li>“Journalism” in China</li><li>The UK press’s misery machine</li><li>Accidentally becoming a marketer</li><li>The entrepreneurial bug</li><li>A toxic relationship, and a new business partnership</li><li>Becoming known for UGC (user-generated content)</li><li>Building The Joyful for actual purpose-driven businesses</li><li>Becoming Sophie Lee and Electric Peach</li><li>Communication instead of polarization</li><li>Empowering people to communicate their messages with passion and clarity</li><li>What Sophie shares</li></ul> Find Sophie:<a href="https://www.instagram.com/electricpeachstudios" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.linkedin.com/in/sophieturton/" rel="noopener noreferrer" target="_blank">LinkedIn</a><a href="https://www.electricpeach.co.uk" rel="noopener noreferrer" target="_blank">Electric Peach</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here:<a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank"> https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the<a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Sophie Lee

Guest: Amanda Webb

I’ve known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation). But, like many of us, Amanda didn’t start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful consulting and speaking business, becoming globally known as an expert on how to make sense of analytics and succeed with data-driven marketing strategies. Of course, we also discuss what lights Amanda up, what she truly delivers beyond just marketing insights, and what cats have to do with any of it (spoiler alert: not much, and she likes it that way!). In this episode:<ul><li>“That's me: I am going to be the next Mike Lee!”</li><li>Hustling to get those union tickets signed (including in the pubs)</li><li>The importance of persistence</li><li>“Let's face it…I'm never going to be the female Mike Lee.”</li><li>“I know! I'll start a business!”</li><li>Death of a Saleswoman</li><li>“You’re not coming up on Google…”</li><li>Facebook, LinkedIn, blogging</li><li>An opportunity in recession</li><li>“I was everywhere”</li><li>Getting more widely known via video</li><li>Irish Blog Awards</li><li>Agorapulse, Social Media Marketing World, Meta and Google (via Enterprise Nation)</li><li>Helping people feel clever</li><li>Cats, knitting, film, and boundaries</li></ul> Find Amanda:<ul><li><a href="https://www.linkedin.com/in/amandawebbsocial/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://spiderworking.com/" rel="noopener noreferrer" target="_blank">Website</a></li><li><a href="https://spiderworking.com/that-analytics-podcast-learn-to-love-your-stats/" rel="noopener noreferrer" target="_blank">That Analytics Podcast</a></li><li><a href="https://www.youtube.com/playlist?list=PL8-oaQKNzxFDZRiCeArg6PX97olzCe28O" rel="noopener noreferrer" target="_blank">That Analytics Show</a></li></ul> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here:<a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank"> https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the<a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Amanda Webb

Guest: Dani Wallace

Today's guest is The Queen Bee herself, Ms. Dani Wallace!&nbsp; Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event.&nbsp; She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe. Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “<a href="https://www.youtube.com/watch?v=9ZXg_MRu8ok" rel="noopener noreferrer" target="_blank">The Festoon Effect</a>,”&nbsp; about what she does and the message she's spreading. Dani definitely comes across as someone who is fully confident in the value of her own message and in her own authority to do what she's doing out here–but, as you'll hear, she's just like the rest of us deep down. She experiences self-doubt and energetic crashes. But she also recognizes the importance of the message she’s here on this earth to deliver, and the empowerment the sense of community she creates brings to others. In this episode:<ul><li>The council estates of Preston</li><li>Traveling the world as a performer</li><li>Call center training</li><li>Domestic abuse and homelessness with two children under the age of two&nbsp;</li><li>“Life is either going to continue happening to me or I'm going to happen to life.“</li><li>Gigging singer to early live-streamer (and mascara seller!)</li><li>“Show up, wise up, rise up”</li><li>Safety in success</li><li>Sharing her learnings</li><li>An “overnight success” 10 years in the making</li><li>Overcoming daily self-doubt</li><li>Creating what she needed most via The Big Festoon</li><li>“I’m really famous…”</li><li>Fly Anyway Foundation</li><li>Collaborations</li><li>Releasing her own film</li><li>Smashing the patriarchy</li><li>Telling your story while bringing actual value to the world</li><li>Creating that “joy space” that helps cement actual learning</li><li>Owning her origin story without leaning on it</li><li>The one thing about Dani’s energy you’d never guess!</li></ul> Find Dani:<a href="https://www.instagram.com/TheQueenBeeDani" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.youtube.com/watch?v=9ZXg_MRu8ok" rel="noopener noreferrer" target="_blank">“The Festoon Effect” documentary</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here:<a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank"> https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the <a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Dani Wallace

Guest: Christine Gritmon

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have. I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”&nbsp; What I didn't do is really get into the nitty-gritty of how I built my professional presence.&nbsp; So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours&nbsp; as well. In this episode:<ul><li>The beginning of Christine Gritmon Inc. in May 2016</li><li>“Be visible doing the thing that you want to be known for doing”</li><li>“Say yes to opportunities!”</li><li>How I pivoted my personal brand&nbsp;</li><li>“People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”</li><li>Deciding who I was going to learn from</li><li>Networking before, during, and after events</li><li>“Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”</li><li>“A slightly outdated tactic: I live-Tweeted events…”</li><li>Becoming a conduit to information.&nbsp;</li><li>Put yourself in the conversation and connect with others who are also part of that conversation</li><li>Rebranding (again!) to personal branding</li><li>“Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.”&nbsp;</li><li>“What worked in the US isn't going to work here…”</li><li>“Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”</li><li>“Don't be afraid to show up.”</li></ul> Find Me:<a href="https://www.gritmon.com" rel="noopener noreferrer" target="_blank">Website</a><a href="https://www.linkedin.com/in/christinegritmon" rel="noopener noreferrer" target="_blank">LinkedIn</a><a href="https://www.instagram.com/cgritmon" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.facebook.com/christinegritmoninc" rel="noopener noreferrer" target="_blank">Facebook</a><a href="https://www.youtube.com/c/christinegritmoninc" rel="noopener noreferrer" target="_blank">YouTube</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here:<a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank"> https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the<a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank"> Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Christine Gritmon 

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses. I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives. In this episode:<ul><li>Teresa’s first personal brand as an employee&nbsp;</li><li>“I basically started from fear and having my back up against the wall and knowing I need to make money…”</li><li>“They sort of borderline stalked you!”</li><li>What made people buy in to Teresa in the early days</li><li>Learning from the experts</li><li>Getting clients from speaking…then not getting clients from speaking</li><li>Saying yes to opportunities</li><li>“...doing the small stuff and working your way up to it”</li><li>The Hustle: gift bags, selfies, and flying 5,000 miles for coffee</li><li>Choosing what opportunities to say yes or no to</li><li>Why marketing?</li><li>Delivering empowerment</li><li>Her sobriety journey and “Losing Parts Of Myself” podcast</li><li>What she will and won’t share</li></ul> Find Teresa:<a href="https://www.instagram.com/teresa_heathwareing/" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.linkedin.com/in/teresaheathwareing/" rel="noopener noreferrer" target="_blank">LinkedIn</a><a href="http://teresaheathwareing.com" rel="noopener noreferrer" target="_blank">teresaheathwareing.com&nbsp;</a><a href="https://teresaheathwareing.com/dream-business-podcast/" rel="noopener noreferrer" target="_blank">Your Dream Business podcast</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand Subscribe to the <a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Teresa Heath-Wareing

Guest: Ophira Edut

You know I love having a chance to speak with non-marketers! (Then again, is there truly such a thing in the world of personal branding?) Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures. The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them! Hear about:<ul><li>Growing up an identical twin in a Middle Eastern family in the Midwest</li><li>Winning allllllllll the contests</li><li>Denim Rebellion and Double Vision</li><li>(and Urban Outfitters and Raven-Symoné)</li><li>Getting “Sassy” in NYC</li><li>Hues Magazine</li><li>Back to NY &amp; getting online</li><li>Astrology as personal insight…</li><li>…and personal brand…</li><li>…and science.</li><li>Gloria Steinem!</li><li>Ms. Magazine</li><li>“Adios, Barbie”</li><li>Teen Vogue and the birth of the AstroTwins brand</li><li>“Astro Style”</li><li>Astrology as a conduit for connection</li><li>AstroStyle.com</li><li>Syndication</li><li>Elle Magazine</li><li>Why Beyonce and Jay Z are still together (it was in the stars!)</li><li>Bringing individual skills to a joint brand</li><li>Tapping into commonalities</li><li>Providing hope and guidance</li></ul> Find Ophira:<a href="http://astrostyle.com" rel="noopener noreferrer" target="_blank">Astrostyle.com</a>&nbsp;<a href="https://amzn.to/4a9XBvs" rel="noopener noreferrer" target="_blank">“The Astrology Advantage”</a><a href="https://www.instagram.com/astrotwins/" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.tiktok.com/@astrotwins" rel="noopener noreferrer" target="_blank">TikTok</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: <a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank">https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the <a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Ophira Edut

Guest: Fab Giovanetti of Alt Marketing School

Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious! On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO. Fab’s had several touch points over the years where she’s had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she’s forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun! Listen for:<ul><li>“Big Labrador energy”</li><li>Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)</li><li>Becoming known via community events</li><li>“I was kind of hiding behind the company because it was more about community, about others…”</li><li>Alt Marketing School Podcast</li><li>“I'm going to say the P word: ‘pandemic’”</li><li>Sharing her journey as a founder and learning in public</li><li>Becoming the go-to for marketing business support&nbsp;&nbsp;</li><li>“Helping making marketing better for marketers”</li><li>Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School?&nbsp;</li><li>“I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”</li><li>“The energy that I bring in is so essential to the school…I embody it by being an absolute doofhead.”</li><li>Why systems are so essential</li><li>Showing up</li><li>The boundaries and overlaps between Fab and Alt Marketing School</li><li>Becoming a fractional Chief Marketing Officer, and adding that to the mix</li><li>The drive to help others</li><li>What Fab truly delivers to people via Alt Marketing School</li><li>How long ago were the 80s?</li><li>Her husband’s fans</li></ul> Find Fab:<a href="https://www.linkedin.com/in/fabgiovanetti/" rel="noopener noreferrer" target="_blank">LinkedIn</a><a href="https://www.instagram.com/fabgiovanetti/" rel="noopener noreferrer" target="_blank">Instagram</a><a href="http://fabgiovanetti.com/" rel="noopener noreferrer" target="_blank">fabgiovanetti.com</a><a href="http://altmarketingschool.com/" rel="noopener noreferrer" target="_blank">altmarketingschool.com&nbsp;</a><a href="https://amzn.to/3WcNtMt" rel="noopener noreferrer" target="_blank">Fab's Books!</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here:<a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank"> https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the<a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank"> Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Fab Giovanetti

Guest: Christina Garnett

When people in the know hear the word “community,” they think of Christina Garnett. But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020: <blockquote><a href="https://x.com/ThatChristinaG/status/1334486296018948102?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1334486296018948102%7Ctwgr%5Ee91daa11d4f6fac0261281ff474b9db75652fe45%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Furl%3Dhttps%3A%2F%2Ftwitter.com%2FThatChristinaG%2Fstatus%2F1334486296018948102" rel="noopener noreferrer" target="_blank">"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.</a></blockquote><blockquote><a href="https://x.com/ThatChristinaG/status/1334486296018948102?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1334486296018948102%7Ctwgr%5Ee91daa11d4f6fac0261281ff474b9db75652fe45%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Furl%3Dhttps%3A%2F%2Ftwitter.com%2FThatChristinaG%2Fstatus%2F1334486296018948102" rel="noopener noreferrer" target="_blank">Say hi, tell us about yourself, and what you like to tweet about. </a></blockquote><blockquote><a href="https://x.com/ThatChristinaG/status/1334486296018948102?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1334486296018948102%7Ctwgr%5Ee91daa11d4f6fac0261281ff474b9db75652fe45%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Furl%3Dhttps%3A%2F%2Ftwitter.com%2FThatChristinaG%2Fstatus%2F1334486296018948102" rel="noopener noreferrer" target="_blank">Make friends." </a></blockquote> You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways.&nbsp; Listen and learn:<ul><li>Community as a response to COVID-era isolation</li><li>The Tweet</li><li>Why it hit</li><li>Not overthinking it</li><li>Continuing to keep it real</li><li>Haters gonna hate</li><li>Pre-Tweet career</li><li>Pandemic&nbsp;</li><li>Medium article</li><li>Burnout, vulnerability, reaching out and getting known</li><li>Why people wanted her</li><li>Being a connector</li><li>Data driven strategy</li><li>The voice of the community</li><li>Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship</li><li>Deciding not to become an influencer</li><li>Creating her own job title</li><li>What drives Christina</li><li>Why companies need community</li><li>What Christina specifically brings to the table</li><li>The personal and the professional</li></ul> Find Christina:<a href="https://x.com/ThatChristinaG" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://www.linkedin.com/in/christinamgarnett/" rel="noopener noreferrer" target="_blank">LinkedIn</a><a href="https://amzn.to/4a9Qa7u" rel="noopener noreferrer" target="_blank">Pre-order her book!</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Questions here: <a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank">https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the <a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a>

Let's Talk About Brand with Christina Garnett

Guest: Jess Zafarris

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily).&nbsp; But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author. On her “<a href="https://uselessetymology.com/" rel="noopener noreferrer" target="_blank">Useless Etymology</a>” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymologist” and how she’s balanced both. Listen and learn:<ul><li>Jess’s career in journalism&nbsp;</li><li>Her Adweek chapter, and building a name for herself</li><li>“How could you be so incurious?...”</li><li>Why this topic interests me (Christine) so personally</li><li>Jess’s research background</li><li>”It's kind of like linguistic anthropology–linguistic sociology, more so…”</li><li>Useless Etymology blog</li><li>Building TikTok accounts for both Adweek and Useless Etymology</li><li>“Once Upon A Word”</li><li>Jess’s brand voice</li><li>“I didn't want to jeopardize the career that was affiliated with my primary income…”</li><li>Growing Useless Etymology</li><li>Content lessons</li><li>“Words From Hell”</li><li>The violent history of the word “decimate”</li><li>“Offbeat word origins for curious minds…”</li><li>Jess’s book development process</li><li>“Useless Etymology: The Book”!</li><li>“I actually let my audience choose for me…”&nbsp;</li><li>What lights Jess up about etymology</li><li>“Have you ever tried to read the OED?”</li><li>The positive opportunities “Words From Hell” has opened up</li><li>Words Unraveled podcast</li><li>The topic of Jess’s fourth book</li></ul> Find Jess:<a href="https://www.uselessetymology.com" rel="noopener noreferrer" target="_blank">Blog</a><a href="https://www.youtube.com/@WordsUnravelled" rel="noopener noreferrer" target="_blank">Podcast&nbsp;</a><a href="https://www.tiktok.com/@jesszafarris" rel="noopener noreferrer" target="_blank">TikTok</a><a href="https://www.instagram.com/jesszafarris/" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.instagram.com/uselessetymology/" rel="noopener noreferrer" target="_blank">Useless Etymology Instagram</a> Books:<a href="https://amzn.to/421rHPI" rel="noopener noreferrer" target="_blank">Words From Hell</a><a href="https://amzn.to/3PsjCfc" rel="noopener noreferrer" target="_blank">Once Upon A Word</a> ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: <a href="https://www.gritmon.com/talkaboutmybrand" rel="noopener noreferrer" target="_blank">https://www.gritmon.com/talkaboutmybrand</a> Subscribe to the <a href="https://lp.constantcontactpages.com/sl/97i7GGb/cgritmon?fbclid=PAZXh0bgNhZW0CMTEAAaY7qlnw8qBmMIb7PiFDumvhzqGcrIBA3YMXYPwzhnK5BKW3zX65_RarkVQ_aem_-a9J2MCD-RPcGXEA-pRw3w" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a> that goes out weekly to ensure you don't miss a beat!

Let's Talk About Brand with Jess Zafarris

Weekly conversations with experts to help YOU level up your personal brand.

Weekly conversations with experts to help YOU level up your personal brand. New podcasts every Monday. YouTube:<a href="https://www.youtube.com/c/christinegritmoninc" rel="noopener noreferrer" target="_blank">https://www.youtube.com/c/christinegritmoninc</a> Instagram: <a href="https://www.instagram.com/letstalkaboutbrandpod?igsh=cHg3YTA0N2o3eTFm&amp;utm_source=qr" rel="noopener noreferrer" target="_blank">https://www.instagram.com/letstalkaboutbrandpod</a> LinkedIn:<a href="https://www.linkedin.com/showcase/lets-talk-about-brand/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/showcase/lets-talk-about-brand/</a>

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