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Lemme Fix It!

JNCOs: Size Matters

This week we're reviewing ultra wide legs jeans that were all the rage in the 90's: JNCOs. Beloved by skaters, surfers and ravers, JNCOs were very wide, very cool and very much counter culture. And at the company's peak in 1998, they boasted a whopping $186.9 million in sales! But by 2001 their parent company was forced to close their massive LA factory due to declining sales. So we're diving into JNCO's history and then as usual we each pitch how we'd fix the brand for today.


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