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This Sustainable Life
241: Lt. General Paul Van Riper USMC, part 1: Thoughtful strategy before technology
Why a military general? Isn't the US military one of the greatest polluters on the planet?
My goal is to bring effective leadership to the environment and your life because spreading facts, figures, doom, and gloom isn't doing it. Leadership is about people. Technology and innovation have historically increased pollution, as I described in other episodes. Nearly everyone promoting technological solutions is unwittingly continuing the drive toward efficiency that created our environmental situation and continues to augment it.
They miss that increasing efficiency doesn't necessarily lower total waste, which is our problem, as a glance at any plastic-covered beach or Beijing sky will attest. Again: efficiency has overall increased total waste.
I invited Rip after reading about the Millennium Challenge, where, in preparation for Desert Storm, the military invited him to come out of retirement to lead the "red team"---a ragtag group to fight the "blue team", representing the 21st century US military strategy using every advantage they could---technology, data, weaponry, size, intelligence, and so on.
It sounded like a setup---not a test but a cake walk to showcase what they considered an unstoppable, titanic force.
Titanic might be the best term because he mopped up the floor with them. I'll put links in the text for write-ups on this historic David and Goliath exchange.
You'll hear in this conversation why they so miscalculated and how he saw things differently that worked. More importantly, I hope to focus you on the value of focusing on people.
Rip shares the inside story you won't find in those accounts. I was rivited, and he built it up from talking about his beginnings as a lieutenant, learning strategy like Von Clausewitz that remains timeless, US military development since WWII and Vietnam.
If the relevance to the environment isn't obvious, I'll clarify. Acting environmentally means facing an apparently unstoppable juggernaut. It's not CO2, plastic, and mercury but the beliefs and goals driving people to keep doing what they used to---meat, flying, having as many kids as they feel like, buying SUVs, and so on.
Everyone who says that's human nature is confusing following a system. Systems can change. Growth wasn't always a goal, nor did people ship their garbage halfway around the world, nor did it take centuries to decompose. Cultures that had to deal with their garbage learned to live sustainably.
So can we. We can learn from Rip's teamwork, historical knowledge, vision, and all the things that make up leadership to lead ourselves and humanity to overcome our Goliath: the beliefs keeping us doing what got us here.
Rip has made a big impression on me. I don't know what makes a general. Talking to him, I think it means learning at a cultural level, or learning deeply about people.
I think we who want to influence human effects on the environment can learn from this experience and view. He talked about senior leadership. In my view, we lack senior leadership
- PBS Frontline interview with Paul Van Riper
- PBS Nova interview, The Immutable Nature of War
- Wikipedia on the Millennium Challenge 2002
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846. 846: Gail Eisnitz: The Inside Story of a Life Investigating Factory Farms
01:00:13||Ep. 846Gail shares her investigations into meat industry practices, exploring how exorbitant slaughterhouse production line speeds in a consolidated slaughter industry affect animals as they are being handled and killed, and how the proliferation of massive factory farms impacts animals being raised in intensive confinement.She spent decades in the field documenting violations against farm animals and in the office preparing cases and writing about her investigations in articles and books. Her efforts to expose and prosecute animal abusers were often thwarted by network television producers and by law enforcement authorities. Producers considered her findings too disturbing. The law refused to prosecute abusers. Instead they provided cover for the meat industry---a billion-dollar industry.She gives an inside view behind the closed doors of U.S. slaughterhouses and factory farms. She also shared her challenges and successes in documenting and exposing the findings.As a memoir, Out of Sight has been described by reviewers as a “detective story” and a “page turner” that they “can’t put down," probably for her personal challenges related to her diagnosis with a rare medical visual condition she shares in our conversation.Gail's web pageThe Humane Farming AssociationHer most recent book: Out of Sight An Undercover Investigator's Fight for Animal Rights and Her Own SurvivalHer first book: Slaughterhouse The Shocking Story of Greed, Neglect, and Inhumane Treatment Inside the U.S. Meat Industry
845. 845: Sarah Goodyear and Doug Gordon: The War on Cars and Life After Cars
01:26:50||Ep. 845Doug and Sarah's podcastThe War on Cars is a podcast that delivers news and commentary on the latest developments in the worldwide fight to undo a century’s worth of damage wrought by the automobile, approaching the topic from all angles, from politics to pop culture. They release two regular episodes and one Patreon bonus episode per month.Doug and Sarah's BookCars ruin everything. That’s why we need Life After Cars.When the very first cars rolled off production lines, they were a technological marvel, predicted to make life easier and better for everyone; yet a hundred years later, that dream is running on empty.Instead of unbounded freedom, the never-ending proliferation of automobiles has delivered a host of costs, among them the demolition of our neighborhoods, towns, and cities to make way for car infrastructure; an epidemic of violent death; countless hours lost in traffic; isolation from our fellow human beings; and the ongoing destruction of the natural world.That’s why we need Life After Cars. Through historical records, revealing interviews, and unflinching statistics, Sarah Goodyear and Doug Gordon, hosts of the podcast The War on Cars, and former host Aaron Naparstek unpack the scale of damage that cars cause, the forces that have created our current crisis and are invested in perpetuating it, and the way that the fight for better transportation is deeply linked to the fight for a more equitable and just society.Life After Cars expands on the podcast with new interviews and original content—offering something for everyone, from longtime listeners familiar with the harms of car culture to those just beginning to imagine a world with fewer metal boxes zooming around.Cars as we know them today are unsustainable—but there is hope. Life After Cars will arm readers with the tools they need to implement real, transformative change, from simply raising awareness to taking a stand at public forums.It’s past time to radically rethink—and shrink—society’s collective relationship with the automobile.The podcast: The War on CarsThe book: Life After Cars
844. 844: Maya Lilly, part 1: Effective Storytelling and Producing The Years Project
01:35:59||Ep. 844Since I've seen Maya's work on the Years Project with people like executive producers James Cameron and Arnold Schwarzenegger, I was worried I might feel starstruck.Oh wait, she also worked with series creators Joel Bach and David Gelber (of 60 Minutes); chief science advisors podcast guest Joseph Romm and Heidi Cullen; and episode hosts including Cameron, Schwarzenegger, Harrison Ford, Ian Somerhalder, America Ferrera, David Letterman, Gisele Bündchen, Jack Black, Matt Damon, Jessica Alba, Sigourney Weaver.Oh, and the series won an Emmy for Outstanding Documentary or Nonfiction Series.She was engaging, informative, open, and fun. We laughed a bunch We talked about her passion for the art and practice of storytelling. You have to be true to the science, but you can't skimp on the story or take for granted it will work. We also talked about her background that brought her to this level.The Years ProjectIts YouTube pageMaya's curated climate listUPDATE: After we recorded, Maya noted that about halfway in, she said "Bread and Puppet theatre in San Francisco." The actual troop was The San Francisco Mime Troupe.
843. 843: Judith Enck, part 2: The Problem with Plastic (the Book)
28:43||Ep. 843Judith just published The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It’s Too Late.I've read a lot about plastic and hosted many authors. I won't lie. Before starting the book, I thought I should read it because I knew her, but didn't expect much.Instead, I learned a lot new. I found it engaging and compelling. I recommend it.Yes, you'll learn things that are sobering, but you'd rather know than not know, especially things that affect your health and safety and your family's. It also guides you to how to respond, personally, socially, and politically. Judith cares and has experience.Start by listening to our conversation. Then read the book.The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It’s Too LateWEBINAR with co-authors Judith Enck, Adam Mahoney, and Melissa Valliant, January 28, 2026
842. 842: Silvia Bellezza, part 1.5 and 2: When at first you don't succeed
39:44||Ep. 842Since Silvia teaches as a business school, I'll address a leadership aspect of our interaction. I skimped on a leadership step, so we did an episode 1.5, which is my lingo for redoing episode 1 when the person wasn't able to fulfill his or her commitment. That's my responsibility as leader of the interaction.Silvia and I had a wonderful first conversation that led to a commitment that sounded like she'd enjoy it and doable, but in the end wasn't quite. Even if a quick hike north of the city would be enjoyable, catching a Metro-North train from Columbia University isn't that convenient and her schedule may not have bee as flexible as she suspected in our first conversation.For those listening to these conversations to learn the Spodek Method, in our first conversation I didn't check with her how practical the commitment was given her constraints. As the leader of the interaction, I should have asked ahead to imagine her schedule, the logistics of catching the train, and so on. The key measure the first time someone acts on their intrinsic motivation isn't how big it is. It's if they person does it.When someone acts on intrinsic motivation, they'll find it rewarding. If they feel reward, they'll want to do it again and the next time will be bigger, especially if they've always considered acting on sustainability a sacrifice or something that has to be big or any of the other myths people propagate. Sadly, even ardent environmentalists lead people to think of acting more sustainably as something they won't like or won't find rewarding when they use tactics like trying to convince, cajole, coerce, or seek compliance.In this double episode we hear how she did something more practical. At the end, note that she's open to doing more.
841. 841: Sandra Goldmark, part 1: Fixation: How to Have Stuff without Breaking the Planet
41:57||Ep. 841How often does something break that you know could be fixed, but you don't know how and there are no places to fix it? I remember repair stores all over the place, but the field doesn't exist any more. We all know about planned obsolescence and how products are designed to break. Now we feel we have to throw things away and replace them (after avoiding buying things when possible, which is far more than most of us practice).Enter Sandra Goldmark, as a member of a growing movement to fix things and make things fixable. She's also an Ivy League professor at Barnard and the Columbia Climate School, so, no, professors don't have to be out of touch.I met Sandra before the pandemic, at a shop she set up down by the South Street Seaport to repair things. Besides her own book Fixation, she was mentioned in a book (The Repair Revolution) in my sustainability leadership workshop alumni book club.Lest you think people have to be born fixers or educated as engineers, a preconception that I find still holds me back, she shares her background not growing up with those things. On the contrary, she found she enjoyed it and found community.Listen for a basic human approach to fixing things and changing culture.Sandra's home pageHer book, FixationHer page at Barnard
840. 840: Dr. Leonardo Trasande, part 1: Sicker, Fatter, Poorer: The Urgent Threat of Hormone-Disrupting Chemicals to Our Health and Future ... and What We Can Do About It
01:10:11||Ep. 840I found Dr. Trasande quoted in a Washington Post article The health risks from plastics almost nobody knows about: Phthalates, chemicals found in plastics, are linked to an array of problems, especially in pregnancy. He said, "Endocrine-disrupting chemicals are one of the biggest global health threats of our time ... And 2 percent of us know about it---but 99 percent of us are affected by it.”The article said that he said that "at the population level, scientists can see telltale signs that those chemicals are undermining human health, adding to growing male infertility or growing cases of ADHD." This outcome suggests a violation of this nation being founded on protecting life, liberty, and property, and the consent of the governed. I also found from this video, Food Contaminants and Additives, that he reported his results thoroughly, taking care not to venture outside his research.I had to talk to him.We talked about his research, what brought him to a new field, now burgeoning, of learning about chemicals that disrupt our endocrine systems---that is, they mess with our hormones. You'll hear that he didn't intend to go into it. It was (tragically) growing in importance since our hormone systems are becoming increasingly disrupted, as are those of many species.I should be more accurate. They aren't passively being disrupted. Consumers are paying companies to produce chemicals that do it.It sounds slimy and scary. I'd rather it didn't happen, but since it does, I'd rather know than not know. I think you would too.Dr. Trasande's NYU faculty page
839. 839: Saabira Chaudhuri: Consumed: Throwaway Plastic Has Corrupted Us
48:34||Ep. 839Reading Saabira's New York Times piece Throwaway Plastic Has Corrupted Us told me she saw more about plastic and its effect on our culture than most. A quote from it: "The social costs of our addiction to disposable plastics are more subtle but significant. Cooking skills have declined. Sit-down family meals are less common. Fast fashion, enabled by synthetic plastic fibers, is encouraging compulsive consumption and waste."Her tenure at the Wall Street Journal told me she would communicate it effectively, pulling no punches. As much as I prefer not to link to social media, this video review by Chris van Tulleken, bestselling author of Ultra-Processed People, is about as positive a review as I've seen, all the more since he clarifies that he doesn't know her.So I invited her to talk about her book Consumed: How Big Brands Got Us Hooked on Plastic. It launches today (October 7) in the US, so I've only finished the beginning, but it delivers. In our conversation, she describes what to expect when you read it, plus her back story driving her to write it.Many reviews describe her humor. You'll hear that I held back from asking her about how she worked humor into the topic, since she's not a comedian so I wouldn't expect to perform unprepared, but no worry, she made me laugh unprompted and shared more humor from the book. Obviously it's a serious topic, and Saabira's work shows how much more serious than you probably thought, but being depressed doesn't help solve it.Saabira's home pageHer New York Times piece that brought me to her: Throwaway Plastic Has Corrupted UsHer book page for ConsumedThe video review we mention by Chris van Tulleken, bestselling author of Ultra-Processed People
838. 838: Zach Rabinor, part 2: What if your business and values clash?
01:01:27||Ep. 838Zach and I got so into our first conversation that we had to take a second one to get to the Spodek Method.Listen for yourself, but I hear Zach working with three motivations:His surfer, outdoors self wants to conserve, protect, and enjoy nature and enable others to do the same by experiencing it.His CEO self wants to deliver what his customers want, despite what they want including polluting and depleting---that is, hurting people and wildlife---beyond what nearly anyone who ever lived has. They don't know it and his company's current message implies that they're helping, not hurting.His leadership self wants to improve himself and his work, to resolve conflict, to explore his boundaries and his team's to see if they can change the world.This situation exists in nearly everyone I know: we love humanity and nature, we live in a culture that rewards the destruction of each, and we want to help resolve that conflict. The difference with Zach is not that the stakes are higher. It's that he is willing to share this internal conflict publicly, not to hide it or act like it isn't there. Only by examining one's blind spots and vulnerabilities can one grow in the areas we care about most. Zach is out on the forefront.