The Exceptional Business Podcast

In this episode of The Exceptional Thinking Podcast, Helen lifts the lid on the CRM platform that’s become the backbone of her business — Go High Level. After years of juggling multiple tools for CRM, email marketing, scheduling, and social media, she explains how moving to an all-in-one system has saved time, reduced costs, and improved client management.You’ll hear:Why Go High Level replaced tools like AWeber, Hootsuite, and Acuity in one centralised platformHow to import and organise your contacts without overwhelming your systemThe powerful automation features for email, SMS, WhatsApp, contracts, and follow-up sequencesHow to use tags, opportunities, and task assignments to keep leads moving forwardExtra capabilities like membership sites, funnels, client portals, quizzes, surveys, and AI-assisted messagingThe hidden costs you need to factor in — and why Helen still thinks it’s worth every pennyWhether you’re looking to automate more of your client journey, consolidate your tech stack, or simply gain better visibility over your pipeline and team activity, this episode will help you decide if Go High Level could work for you.👉 Want to see how Exceptional Thinking uses Go High Level to help book qualified appointments for clients? Visit www.exceptionalthinking.co.uk/contact.

In this episode of The Exceptional Thinking Podcast, Helen shares how a clearly defined process transformed Exceptional Thinking — streamlining operations, simplifying training, and enabling her to step out of the daily running of the business.Drawing on her own five-step appointment-setting process, Helen explains how documenting each stage — from kickoff meeting to weekly reporting — has created clarity for the team, improved client understanding, and ensured consistent quality. She also reveals how breaking down each area of the business into smaller mapped-out processes makes onboarding new team members faster, easier, and more effective.You’ll learn why “every client is different” is often a myth, how to spot common patterns in your work, and how to turn them into repeatable systems that can be followed by all. Helen also shares lessons learned from implementing processes, including the tweaks and changes needed to get them right — and why, without them, owners often stay trapped in the operational grind.If you want to free yourself from constant firefighting, scale your business without chaos, and focus on growth, this episode will give you the practical first steps to make it happen.👉 Want to see Exceptional Thinking’s five-step process and find out how we can help you book qualified appointments consistently? Visit www.exceptionalthinking.co.uk/contact.

In this 930 Advantage session, Helen tackles one of the most common myths in business growth — that referrals alone can sustain your pipeline. While they’re valuable, referrals are unpredictable and can’t be relied on as your sole strategy. Instead, Helen reveals how to build a system that generates them consistently.You’ll learn her four-part referral strategy:Ask for them – Overcome the awkwardness, time your request right, and combine it with asking for testimonials and case studies.Run referral events – Create online or in-person events that give value to clients and their networks while introducing potential new customers to your services.Reward your clients – Use incentives like discounts or gifts to encourage referrals, and make sure clients know about them.Leverage social proof – Share testimonials, case studies, and useful content that clients can easily pass on to their networks.Helen also shows how these four strategies can be combined into a repeatable process that keeps referrals flowing, and why having a consistent system beats relying on “word of mouth” alone.👉 Want to find out more about booking qualified appointments and building a predictable new business pipeline? Visit www.exceptionalthinking.co.uk/contact.

In this episode of The Exceptional Thinking Podcast, Helen shares how AI — and ChatGPT in particular — has become an everyday part of running Exceptional Thinking. From creating social media content and blog posts, to solving HR challenges, writing scripts, generating ideas, analysing appointments, and even building complex Excel formulas, AI is helping the team work faster, smarter, and with fewer admin resources.Helen explains why AI should never completely replace human oversight, how to write effective prompts (including one essential line to ensure UK-friendly results), and why experimenting is key to unlocking AI’s full potential. You’ll also hear real-world examples — including how ChatGPT surprised a local pub with menu ideas and marketing content in seconds — to inspire your own business experiments.If you’ve been curious about AI but haven’t yet taken the plunge, or if you’re looking for fresh ways to make it work for you, this episode will give you practical starting points and a clear understanding of its possibilities.👉 Want to find out more about booking qualified appointments that help you grow your business? Visit www.exceptionalthinking.co.uk/contact.

After hitting big goals in 2025, Helen found herself facing an unexpected challenge — a lack of motivation for the long, drawn-out projects that would take the business to its next level. In this candid episode of The Exceptional Thinking Podcast, she shares how she navigated post-goal energy dips, balanced “boring but necessary” work with more engaging tasks, and learned to only tackle big projects when the energy and headspace were right.Helen also opens up about how she successfully stepped out of the day-to-day running of her business by putting the right leadership structure in place, implementing the EOS (Entrepreneurial Operating System), and resisting the urge to jump back into operational firefighting.If you’ve ever achieved a milestone only to find yourself struggling with the next phase — or if you’re wondering how to free yourself from the daily grind without losing control — this episode will give you practical tips, real examples, and a refreshing perspective on working with your energy, not against it.👉 Want to find out more about booking qualified appointments that move your business forward? Visit www.exceptionalthinking.co.uk/contact.

It’s January 2026 — but are you still chasing the same goals you set in 2025? In this episode of The Exceptional Business Podcast, Helen challenges you to break the cycle of setting the same targets year after year without moving the needle.Drawing on relatable stories (including one about an 8-week cooking course that sparked a big “aha!” moment), Helen shares her five proven tips for turning your 2026 goals into reality:Reframe, don’t repeat – Update stale goals so they’re specific, emotionally engaging, and time-bound, instead of dragging last year’s list forward untouched.Focus on micro wins – Break big, daunting ambitions into smaller, achievable actions that keep momentum going.Change your environment – Set yourself up for success with surroundings that make progress easier, not harder.Get accountable – Build in external motivation, from coaches to public commitments, to keep you on track.Know your “why” – Connect each goal to a bigger sense of purpose so you stay driven even when the novelty wears off.This episode is part inspiration, part practical action plan — ideal for business owners and leaders who don’t just want to “set” goals, but actually hit them. If you’re ready to make 2026 the year you stop repeating history and start creating it, this one’s for you.👉 If you’d like to find out more about how to book qualified appointments that help you achieve those big business goals, visit www.exceptionalthinking.co.uk/contact.