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Le Pouvoir caché des matériaux

Pour continuer à vendre en 2030, faudra-t-il être transparent et irréprochable ?

Saison 2

Modes de fabrication, origine des matériaux, impact sur l’environnement, conditions de travail des salariés... Les consommateurs n’ont jamais eu accès à autant d’informations sur ce qu’ils achètent. Et beaucoup s’en servent pour orienter leur choix vers des produits durables conçus par des entreprises responsables.

Cette dictature de la transparence commerciale pourrait-elle constituer une voie rapide vers une économie éthique et durable ? Le consommateur est-il suffisamment armé pour bien choisir ?

Comment les entreprises parviendront-elles à répondre aux exigences de durabilité de leurs consommateurs ou clients, tout en développant des produits et services rentables ?

Réponse dans notre épisode consacré au futur de la consommation.


INTERVENANTS

- Flavien Neuvy, économiste et directeur de l’observatoire Cetelem

- Hélène Ducourant, sociologue spécialisée dans les pratiques de consommation

- Pascal Eveillard, directeur Construction durable de Saint-Gobain.


Chaque lundi, glissez une oreille dans le futur avec la saison 2 du Pouvoir caché des Matériaux, présentée par Fabrice Florent et réalisée par Usbek & Rica. Parce que demain se joue maintenant.

Retrouvez Le Pouvoir caché des Matériaux sur toutes les applications de podcasts et plateformes d’écoute, mais aussi sur enceintes connectées ! 

More episodes

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  • Building sustainable highrise-towers in Thailand

    03:14||Saison 3
    While a large part of the population lives in highrise-buildings in Thailand, the construction sector is currently looking for solutions to build more sustainable towers. That is what Bundit Pradabsook explains to us. He is Commissioner of The Association of Siamese Architects under Royal Patronage.
  • Adapting buildings to high temperatures in Mexico

    03:58||Saison 3
    At the time of global warming, Mexico is looking for solutions to build buildings that are both sustainable and comfortable despite very high temperatures. That is what Ernesto Infante Barbosa explains to us. He is the Coordinator of the ESG committee at the National Compliance Commission A.C. of Mexico.
  • Transiting to sustainable construction methods in South Africa

    03:58||Saison 3
    Today, in South Africa the prevailing construction methodologies are still very much traditional material focused and the sector is looking for alternative solutions to accelerate the transition to sustainable construction methods and the use of lighter materials. We are listening to Mlondolozi Hempe. He is a building performance specialist, and his work focuses on building performance design and green building certification.
  • Renovating rather than rebuilding in Singapore

    03:58||Saison 3
    Singapore city-state is in the process of renewing a large part of its housing stock and the sector is trying to find how to articulate those constructions with sustainability. That is what Joy Gai explains to us. She is Asia Pacific Programmes Head for the World Green Building Council.
  • Converting workspaces in the United Kingdom

    03:58||Saison 3
    After the pandemic, office districts were left abandoned in the United Kingdom. How can these workspaces be converted to be used for other purposes? Can these offices become housings or event spaces? Guillermo Guzman – an architect and assistant professor at the University of Nottingham – talks to us about the issues at stake.
  • Building new care institutions for the elderly in China

    03:46||Saison 3
    In China, the number of people over the age of 65 has reached 190 million, and will increase rapidly to 390 million in 2050. To respond to the social challenges this situation involves, the country is currently building new types of multi-functional and inclusive care institutions for the elderly. Sima Lei is an architect and associated professor at the College of Architecture and Urban Planning at Tongji University and she talks to us about these plans.
  • Building healthy dwellings in Germany

    03:57||Saison 3
    In order to compensate the lack of housing, Germany will have to build 300,000 dwellings a year over the coming decade. Helmut Köttner is Technical Director of the Sentinel Haus Institute and he explains to us the different health and well-being challenges to which these dwellings will have to respond.
  • Adapting constructions to temperature gaps in Sweden

    02:56||Saison 3
    During Swedish winters, temperatures can drop to almost -25 Celsius degrees, and rise to 30 during the summer. How can these differences be managed? How to design buildings that are both sustainable and comfortable, whatever the temperature? Let's listen to what Monica von Schmalensee – an architect and Senior Advisor – has to say.
  • Facing earthquakes in Türkiye

    03:47||Saison 3
    Earthquakes are a major challenge for Türkiye and the country is currently considering the best solutions to deal with this issue. How is it possible to make buildings strong enough to withstand them? How can existing buildings be reinforced? We asked these questions to Alper Ilki, a consultant and professor of structural and earthquake engineering at Istanbul Tech University.