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Lanterne Rouge Cycling Podcast
From Continental Rider to Tech Founder: The Origin of JOIN Cycling
Season 7, Ep. 166
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For this special episode Patrick went to visit JOIN’s Amsterdam HQ to sit down with CEO Jim van den Berg and trace his founder journey from struggling junior cyclist to WorldTour coach to building one of the sport’s leading adaptive training platforms.
*Exclusive deals from our trusted partners* 👇
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⚡ Fuel like the pros with Maurten, trusted by some of the fastest riders in the peloton. Get 20% off your first order with code LRMaurten2025 👉 https://www.maurten.com
Timestamps:
00:00:00 Introduction & Jim’s early cycling years
00:07:57 Returning to cycling, continental racing & starting as a coach
00:16:30 WorldTour coaching & the Thomas Dekker hour record project
00:23:17 The origin of JOIN, early development & first investment
00:33:40 Growing JOIN: content strategy, expansion & fundraising challenges
00:56:10 The Relive merger, JOIN Running & future vision
*Meet the team* 👇
🇦🇺 Patrick Broe - Host: https://www.youtube.com/@LanterneRougeCycling & https://www.instagram.com/the_lanterne_rouge_/ & https://www.twitter.com/lanternerougeyt
🇧🇪 Benji Naesen - Host: https://www.youtube.com/@BenjiNaesenTV & https://www.instagram.com/benjinaesen/ & https://www.twitter.com/benjinaesen
🇳🇱 Luc Grefte - Producer: https://www.twitter.com/lucgrefte
Some links in this description may be affiliate links, meaning we earn a commission if you make a purchase through them. This helps support the podcast at no extra cost to you. Thanks for your support!
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