Ladies Who Launch

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.What we cover:The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered versionIf you're a female founder navigating the chaos of building something bold, this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Georgie and SheerLuxe01:14 The SheerLuxe Mission and Platform Evolution09:16 Navigating Career Detours14:55 The Start of Building SheerLuxe21:56 Raising VC and Keeping Equity28:23 The Hardest Part of Leadership31:30 The SheerLuxe Team as the Brand41:52 Staying Relevant Through Change45:56 Editorial First, Monetise Later46:47 The £40M Sell53:09 Equity And Industry Stigma55:17 The Work and Motherhood Reality01:03:41 Life After the Acquisition01:07:19 Rocket Round 01:15:22 Best Piece of Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW GEORGIEInstagram: https://www.instagram.com/gcoleridgecole/SheerLuxe Instagram: https://www.instagram.com/sheerluxe/SheerLuxe TikTok: https://www.tiktok.com/@sheerluxeFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.In this episode, we cover:The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dreamWhether you're a founder, a dreamer, or someone who's been holding back, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Bernicia 02:05 From makeup to wider mission06:22 Gaining confidence 11:25 Building repeat customers and loyalty13:56 Why wigs matter20:45 Building a fashion forward brand25:42 Launching with a business partner31:51 The ‘Just Do It’ mission40:13 Smart category strategy41:22 Quality over ego43:30 Bernicia’s 2 year vision 45:58 Dream retail partners 47:23 Business non-negotiables49:30 Quickfire habits & lessons🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW BERNICIAInstagram: https://www.instagram.com/berniciaboateng/TikTok: https://www.tiktok.com/@realberniciaboatengEnoléh: https://www.instagram.com/enoleh/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves.I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night.Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you.In this episode, I cover:Where the products are right now. Development, testing, and what the process has been along the wayThe decisions around formulation that no one prepares you forHow I’m thinking about quantities and what that means for the brand at this stageSelling into retailers and what it actually takes to get a brand onto shelvesThe next Ladies Who Launch line upWhether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support.🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact. Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one. What we cover: How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brand Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.We Are Ladies Who Launch! CHAPTERS00:00 Introduction04:57 Designing Brand DNA07:53 The Five Minute Morning12:49 The No-Hero Product Strategy18:26 Building Hype Around Brand & Product24:26 Scaling Profitably To $200M29:41 Multichannel Brand Building32:25 Creative A North Star38:31 Anti Advice And Comparison41:53 Work Identity Boundaries45:18 Mentors And Leadership Energy47:00 One Tip For Founders🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW AILAInstagram: ​​https://www.instagram.com/ailamorin/MERIT Instagram: https://www.instagram.com/merit/MERIT TikTok: https://www.tiktok.com/@meritFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.We cover:How Ru & Rocka started and the moment it became realBeing responsible with money and navigating small business financesHow to build a brand that's truly original in a crowded marketBuilding the Ru & Rocka team and knowing when to hireBuilding a true brand identity & DNALaunching in Selfridges  Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Katherine Barlow04:56 Instagram Side Hustle07:16 Finance Lessons Learned09:47 Building A Brand Solo12:51 From The Studio to Ru & Rocka30:11 Scaling Without Fear32:37 Brand DNA Matters33:41 When Big Brands Copy38:32 Building Thick Skin In Business 40:52 Launching In Selfridges 46:57 Scrappy Startup Lessons48:12 What’s Next For Ru & Rocka 58:09 Final Advice For Business Owners🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW KATHERINEInstagram: ​​https://www.instagram.com/kb.barlow/Ru & Rocka: https://www.instagram.com/ruandrocka/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this exclusive solo episode of Ladies Who Launch, Rochelle shares something she's been quietly building behind the scenes, the launch of her very own skincare brand.This isn't a brand born from trend-chasing. It's rooted in a deeply personal vision for what Rochelle believes has been missing from the market all along: quality skincare at a price point that feels accessible.Rochelle opens up about her ambitions for the brand, her plan to build it at scale, and more importantly why she's decided to bring you along for the entire ride.We don't know exactly where this journey ends. But we're starting it right here, right now. Together.We Are Ladies Who Launch. 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape. What we cover:Staying relevant in the ever evolving world of social mediaAdapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & business We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Stef Williams02:01 Early Instagram Fitness Era06:34 Branching Beyond Workouts12:27 Endometriosis and Body Pressures18:45 From Creator to Founder23:53 Building Teams and Hiring Lessons30:17 Product Business Hard Lessons38:09 Why Subscription Business Models Win43:43 WeGlow Vision and Women’s Health45:15 Cycle Syncing Workouts51:29 Building A Brand Beyond You55:47 Pregnancy Pressures01:10:59 Trust Your Gut When Hiring01:13:37 Dream Collabs And Mentors01:19:16 Stef’s Dream LunchWhether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale. 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW STEFInstagram: https://www.instagram.com/stef.williams/TikTok: https://www.tiktok.com/@stefanie_williamsFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.We Are Ladies Who Launch! CHAPTERS00:00 Introduction03:02 Rewinding to March pressure05:44 Administration day 09:13 How the debt started15:35 Falling into the scale trap25:38 Failed promises and roles of the restructure 32:21 Choosing administrators and buyers38:52 The uncertainty post business sale40:29 Relaunch red flags43:03 Contracts, equity and legal49:58 Communication failures 52:57 Juggling a wedding and business breakdown58:36 Responding to ownership claims01:02:31 Moving on to what’s next01:09:36 Founder advice and self trust01:14:35 Lessons from Plantmade🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW AMAInstagram: https://www.instagram.com/amaa__official/TikTok: https://www.tiktok.com/@amaamoagyeiFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch