Ladies Who Launch

In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Amy Liu, founder of cult beauty brand, Tower 28. Amy shares how her struggle with eczema and years working behind the scenes in the beauty industry led her to create a a clean-beauty brand transforming sensitive skin care.From her Midwest upbringing as the daughter of Taiwanese immigrants to launching Tower 28 at age 40, Amy opens up about overcoming doubts, raising her first investment without a business plan, and the realities of building a brand as a working mum. She talks candidly about imposter syndrome, hiring for energy, and balancing ambition with well-being.If you want honest advice and practical founder wisdom from a woman who created success on her own terms, this episode with Amy Liu is not to be missed.Subscribe for more powerful stories from women who launch their dreams—and don’t forget to tune in next week for another episode of Ladies Who Launch.FOLLOW AMYhttps://www.instagram.com/amyliu_t28/Tower 28: https://www.instagram.com/tower28beauty/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

Victoria Jenkins went from a tiny village in Oxfordshire to leading a movement in the fashion world as the founder of Unhidden—an adaptive clothing brand making style accessible for all.In this episode of Ladies Who Launch, she joins Rochelle Humes for an honest, inspiring conversation about turning personal experience into purpose. From fashion school in East London to multiple life-changing surgeries, Victoria shares how a moment in hospital opened her eyes to the lack of fashionable options for disabled people, and sparked a mission to change it.They dive into the behind-the-scenes of building Unhidden: from overcoming industry bias and fundraising as a disabled founder, to her Dragons’ Den appearance, and designing an inclusive collection with Primark. Subscribe for more powerful stories from women who launch their dreams, and don’t forget to tune in next week for another episode of Ladies Who Launch.FOLLOW VICTORIAhttps://www.instagram.com/victoriaannofficial/Unhidden: https://www.instagram.com/unhidden.uk/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

Nicola Kilner, co-founder of DECIEM and The Ordinary, joins Rochelle Humes to share how she helped turn a disruptive idea into a global beauty powerhouse. In this episode, Nicola reveals how her upbringing shaped her drive, the secrets behind The Ordinary’s cult-favorite success, and what it took to lead through incredible highs and heartbreaking lows.From navigating rapid career growth, motherhood, and personal loss, to redefining skincare with science and honesty, Nicola’s story is one of courage, inspiration, and packed with advice. If you’re an aspiring founder, a beauty lover, or searching for a story of grit and growth, this episode is packed with candid conversation and startup wisdom.FOLLOW NICOLAhttps://www.instagram.com/nicolakilner/The Ordinary: https://www.instagram.com/theordinary/Deciem: https://www.instagram.com/deciem/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

Jamie Genevieve went from working behind a makeup counter in Glasgow to launching VIEVE, one of the UK’s fastest-growing beauty brands. In this episode of Ladies Who Launch, Jamie sits down with Rochelle Humes to share how she turned a love for beauty into a thriving business. From the early days of filming YouTube tutorials after midnight to navigating her first investor pitch, Jamie’s story is packed with grit, self-belief, and smart decisions.She opens up about building a brand during lockdown, learning how to lead, and the power of trusting your instincts. Whether you’re a beauty lover, a budding founder, or simply looking for a dose of inspiration, Jamie’s journey from digital creator to CEO is full of real talk, game-changing insight, and hard-won lessons.If you’ve ever wondered what it really takes to grow a brand from scratch—and do it on your own terms—this conversation is one you won’t want to miss.FOLLOW JAMIEhttps://www.instagram.com/jamiegenevieve/Vieve: https://www.instagram.com/vievemuse/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

Mona Kattan - entrepreneur, fragrance fanatic, and founder of Kayali - joins us for an unfiltered conversation on building a beauty business with soul. In this episode, Mona shares how she went from working in finance to launching one of the fastest-growing perfume brands in the world.We dive deep into her founder journey: the early scrappy days, launching Kayali before the fragrance boom, scaling with limited resources, and what it really takes to lead a brand with clarity, emotion, and conviction. Mona opens up about family dynamics, therapy, building her team, and why obsession is the secret to success.Whether you’re a beauty lover, aspiring founder, or creative entrepreneur, this episode is packed with insights on product development, brand storytelling, and staying resilient through it all.FOLLOW MONAhttps://www.instagram.com/monakattan/Kayali: https://www.instagram.com/kayali/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

Today’s guest is a beauty industry powerhouse - Amanda Baldwin, the CEO behind not one, but two of the most influential beauty brands of the last decade: Supergoop! and Olaplex.She’s the woman who turned sunscreen into a skincare essential and is now leading one of the most recognisable names in haircare through a bold reinvention.In this episode, Amanda takes us behind the scenes - from leaving a high-powered job in private equity to scaling a start-up that changed how we protect our skin, to navigating the complexities of taking over a billion-dollar brand in a competitive, ever-evolving market.We talk career pivots, storytelling strategy, raising capital, building great teams and why your 8-year-old self might already know your dream career.Whether you're a beauty founder, CEO-in-the-making, or just obsessed with brand building, this is a masterclass you don’t want to miss.FOLLOW OLAPLEXhttps://www.instagram.com/olaplex/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

In this episode Rochelle sits down with entrepreneur and former TOWIE star, Sam Faiers, to talk about building Revive Collagen from the ground up - without outside investment.Sam opens up about her early years, the moment she walked away from TV, and the unexpected acne battle that led to her breakthrough product. She shares how she sold her house to fund her startup, the pressure of launching as a public figure, and the powerful role manifesting, failure, and grit played in her journey.We also get the real story behind TOWIE’s pilot, how Sam used every platform she had to launch successful businesses, and why people don’t even realise she owns her own brand.Whether you're building a brand, facing burnout, or curious about the business of beauty, this conversation is packed with insights, honesty, and inspiration.FOLLOW SAMANTHAhttps://www.instagram.com/samanthafaiers/Revive Collagen: https://www.instagram.com/revivecollagen/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, we’re joined by Olivia Jenkins, founder of cult-favourite jewellery brand D. Louise. Known for redefining affordable luxury with timeless, tarnish-free pieces, Olivia shares her journey from solo founder to scaling a multi-million-pound business. She opens up about the power of brand storytelling, building a loyal customer base, and staying true to your vision in a fast-paced e-commerce landscape.Tune in to hear how Olivia turned a gap in the market into a booming business—and what it really takes to build a brand that lasts.FOLLOW OLIVIAhttps://www.instagram.com/olivialouise.jenkins/D.Louise: https://www.instagram.com/d.louise/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch

In this episode of Ladies Who Launch, we’re joined by Caroline Hirons, skincare expert, author, and founder of renowned skincare brand Skin Rocks. Known for her no-nonsense approach to beauty, Caroline shares her journey from shop floors to CEO, offering invaluable advice on staying authentic, leading a team and building trust with your audience. Tune in to hear how Caroline has navigated the beauty industry and made her mark as one of the most influential voices in skincare.FOLLOW CAROLINEhttps://www.instagram.com/carolinehirons/?hl=enSkin Rocks: https://www.instagram.com/skinrocks/?hl=enFOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch