New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.

Surviving the Attention Economy: How to Keep Audiences Engaged

Wharton’s Jonah Berger explains the power of verb tenses in effective messaging.

Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive.

How to Convince Someone Using This Simple Writing Tip

It’s been a year since Roe v. Wade was overturned. In this episode of Leading Diversity at Work, experts tackle the sensitive subject of how companies handle the issue of abortion.

How Employers Can Support Women’s Reproductive Rights

A new study co-authored by Wharton’s Ingrid Nembhard finds that patients who are treated with empathy have better health outcomes. She explains why empathy in health care delivery should become standard.

Why Empathy in Health Care Matters

In this episode of Leading Diversity at Work, Wharton’s Stephanie Creary joins two disability advocates, who happen to be passionate about space, to discuss inclusivity in the workplace and beyond.

Access the full transcript on <a href="https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/improving-accessibility-in-the-workplace-and-in-space/" rel="noopener noreferrer" target="_blank">Knowledge at Wharton</a>.

Improving Accessibility in the Workplace – and in Space

In this episode of Leading Diversity at Work, Wharton’s Stephanie Creary talks with two experts about inclusive storytelling and why it’s important for organizations to embrace diverse narratives. 

Diversity at Work: Why Inclusive Storytelling Matters

Wharton finance professor Itamar Drechsler discusses what led to the collapse of SVB and the questions it raises for banks, depositors and regulators going forward.  

Lessons from the Silicon Valley Bank Collapse

Wharton professors Christian Terwiesch and Karl Ulrich discuss their new book, 'The Innovation Tournament Handbook,' a how-to manual for generating winning ideas and solutions in any organization.

The Innovation Tournament Handbook: A Conversation with Christian Terwiesch and Karl Ulrich

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.

How the Medium Shapes the Message in Marketing

Knowledge at Wharton Interviews

Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics.

Knowledge at Wharton

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