Knowledge at Wharton

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

Brian Burke, Sports Data Scientist at ESPN, joins Cade Massey, Eric Bradlow, and Shane Jensen to share insights on building advanced football power ranking systems, the role of Bayesian models in balancing priors and new data, and how analytics informs game-day decisions like fourth-down calls and playoff predictions. Cade, Eric, and Shane also analyze standout performances and key narratives from NFL Week One, preview pivotal college football games, examine the growing dominance of Carlos Alcaraz over Jannik Sinner in men’s tennis, and highlight major offensive trends across Major League Baseball.

Wharton's Barbara Kahn, author of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption, explains the latest trends in retail, how AI fits into the customer experience, and what's to come for brick-and-mortar. This Ripple Effect episode is part of the “Future of Retail” series.

David Musto, Wharton Finance Professor and Director of the Stevens Center for Innovation in Finance, explores the importance of teaching financial literacy to students, the progress made in recent years, and why early education in personal finance is essential for preparing future citizens and voters.

Listen to a special episode from Where AI Works, a podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.In this episode, Wharton professor Serguei Netessine is joined by Tereza Nemessanyi, worldwide director of private equity and venture capital partnerships at Microsoft. Together, they discuss how companies are experimenting with AI to unlock value, why the biggest opportunities lie in high “cost-to-serve” pain points, and why rapid iteration is essential to success in this evolving space.🎧 Search Where AI Works in your podcast app to discover more episodes, or click this link to follow along: Listen to more episodes

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

ESPN staff writer Bill Connelly joins Cade Massey, Eric Bradlow and Shane Jensen to share his take on the men’s and women’s tennis tours, the emerging Sinner–Alcaraz rivalry, and the depth of talent in women’s tennis. Bill also dissects the 2025 college football landscape, sharing insights on conference strength, playoff expansion, coaching trajectories, and which teams have the best shot at this season’s national championship. Cade, Eric and Shane keep the conversation going, discussing recent golf highlights, including Justin Rose’s win and Ryder Cup implications, as well as emerging MLB storylines such as the Milwaukee Brewers’ dominance, surging offensive stats, and surprising betting odds for perennial favorites like the Dodgers.

Cryptocurrency has evolved from a niche experiment to a global financial force. But how did we get here? In this episode, professor Itay Goldstein is joined by Duke professor Campbell Harvey and Neha Narula, director of the MIT Media Lab’s Digital Currency Initiative, to explore the milestones that led to crypto’s rise, the forces that shaped its growth, and what the crypto landscape will evolve into.This discussion is part of a special series in the Ripple Effect podcast called “Future of Finance: The Rise of Crypto and Digital Money.”

John Zhang, Wharton Professor of Business Economics and Public Policy, discusses how firms use tariff-induced economic conditions to raise prices and explore dynamic pricing strategies, balancing profit motives with consumer perceptions and competition.