Share
Knowledge at Wharton
How AI Is Affecting Digital Marketing and Creative Industries w/ David Droga
•
Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.
In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world’s top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here.
More episodes
View all episodes
Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
35:06|Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.
Wharton Moneyball: Rethinking Tennis Strategy Through Data and Coachability
01:07:21|Craig O'Shannessy, tennis strategist, analyst for multiple Grand Slams, and New York Times contributor, joins the show to discusses how data-driven decision-making, underused tactics like serve-and-volley, and coachability separate today’s champions from the rest of the field. Cade, Eric, and Shane also analyze Seattle’s defensive-driven win in Super Bowl LX, reassess quarterback ceilings under pressure, and connect those insights to Olympic tournament design and the role of randomness in elite sports outcomes.
Ripple Effect: The State of Leadership in Uncertain Times | Mike Useem
18:46|In this Ripple Effect episode, Wharton management professor Mike Useem explains how leadership has evolved in recent years and how leaders can better handle economic uncertainty, social change, and innovation.
Ripple Effect: Psychology of Love and Relationships in the Digital Age | Pinar Yildirim
14:38|In this Ripple Effect episode, Wharton marketing professor Pinar Yildirim explores what research reveals about modern romance, dating apps, and long-term relationship success in an era of digital connection.
This Week In Business: Why Interest Rates Can’t Fix Deeper Economic Problems
11:21|Patrick T. Harker, former President of the Federal Reserve Bank of Philadelphia and current Wharton Professor of Operations, Information, and Decisions, draws on his experience to discuss why monetary policy has clear limits, the need for political follow-through on fiscal and workforce issues, and how investments in education, skilled trades, and digital innovation are essential for securing the nation’s long-term economic future.
Wharton Marketing Matters: CEO of GrowthLoop, Chris O'Neill
33:30|Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.
Wharton Moneyball: When Analytics Meet Chaos in Football Playoffs
01:11:02|Neil Payne, sports analytics writer and creator of a leading sports Substack, discusses playoff parity, coaching impact, home-field advantage, and how analytics can—and can’t—explain who ultimately wins in today’s NFL and college football postseason. Cade, Eric, Shane & Adi also analyze hockey plus-minus limitations, Grand Slam betting dominance, Baseball Hall of Fame probabilities, and how NIL deals and the transfer portal are transforming competitive balance in college football.
This Week In Business Faculty Prediction Series: Assessing Inflation, Jobs, and Markets Heading Into 2026
10:13|Jeremy Siegel, Wharton Emeritus Professor of Finance and Senior Economist at WisdomTree, shares his perspective on the state of the U.S. economy, analyzing recent rate cuts, inflation progress, employment data, tariff uncertainty, and what they could mean for markets and growth in 2026.
Wharton Marketing Matters: Inside Time’s Best Inventions and Innovation Selection Process
31:20|Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year.