Trust and Sustainability in the Media

Season 1, Ep. 3

It’s no secret that trust and integrity in the media space has been top of mind for many organisations. As misinformation and disinformation proliferates, audiences are turning to trusted brands – this leaves us with the question: what does this mean for journalism? What should media houses do to build trust with their audiences? And why does it matter? 


With the bottom line being, how does trust impact on media sustainability?


fraycollege hosted a Twitter Space on the topic on Tuesday 22 March 2022, to look at these issues and examine the steps we as the media can take to build audience trust.