Digital Changemakers

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The £4.5bn untapped market: Results speak louder than words.

Season 3, Ep. 3

In this unmissable conversation about the Multi-Ethnic consumer, Ian chats with Lydia Amoah, CEO of Backlight and author of the acclaimed Black Pound Report. With a disposable income of over £4.2Billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK. Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DEI) and shares her experience dealing with brands who have not only adopted the moral obligations behind DEI, but have capitalised on the economic reasons and driven growth in their bottom line. Can your brand afford not to invest in this audience? Listen now to find out more.

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