Digital Changemakers

In this episode, Alicia Kharod, Co-Founder of Wild Chai, and Cllr Tom Bruce, Deputy Leader of the Council at London Borough of Hounslow, join award-winning media analyst Ian Whittaker to discuss the importance of driving awareness to scale and grow a new brand. Uncover Wild Chai's journey to brand recognition using OOH and strategic partnerships, how Tom's work in the community, including the Advance for Growth competition, empowers local businesses to scale sustainably and more insights into entrepreneurship and building successful business collaborations.

In this episode, Jo McClintock, VP Brand & Marketing at Trainline, joins award-winning media analyst, Ian Whittaker, to share why she encourages her marketing team to be scientists and how that’s enabled the business to prove the value of brand to the CFO and Board. Find out how Trainline is influencing brand perceptions, making rail famous for sustainability and positioning Trainline as the preferred choice for consumers.

In this episode, Matt Bushby, CMO at Rightmove, joins award-winning media analyst, Ian Whittaker, to discuss how he is driving the expansion of Rightmove’s services to empower both consumers and agents in the home-moving process, and why he champions the power of brand over performance marketing strategies to build trust and confidence amongst audiences.

In this episode, Eloi Casali, Media Lead UKI at Uber, joins award-winning analyst, Ian Whittaker, to delve into the strategies that help Uber maintain its status as a global powerhouse, the importance of strong brand image for standout, and the innovative marketing tactics that keep Uber at the forefront of the industry. Find out how Uber uses tailored Out-of-Home to drive brand love and how Eloi leverages data to optimise campaigns and unlock marketing spend.

In this episode, Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and inclusive economic growth in the UK capital. Find out how Laura and her team tackle the mammoth-brand that is London, drawing on her global marketing experience from WPP and her passion for innovation to shape London into the ultimate destination for visitors, Londoners and brands.Read about JCDecaux's new partnership with London & Partners here.

In this episode, Fraser Brown, Retail Director at Heathrow, joins Ian Whittaker to discuss why airports are a powerful platform for brand communication, sharing examples of campaigns that are engaging audiences creatively, combining the magic of the airport experience with the global and affluent airport audience to drive full funnel results.

In this episode, Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth. Emma also discusses why Out-of-Home in London presents a distinct opportunity for brands and the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network.Find out more about The London Digital Network here.

In this episode, Mays Elansari, Senior Brand Marketing Specialist, joins Ian to discuss the role of long-term brand building in modern marketing and why effective stakeholder management across departments is key to marketing success. Having managed big brands including Subway and Penhaligon's, Mays highlights how multi-media campaigns drive full-funnel results for brands and the power of OOH to reach diverse audiences with contextual messaging during seasonal and cultural events such as Veganuary and Ramadan.